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Social Media Webinar Series to Kick Off in August

Press Releases, Public Companies and Social Media Webinar to Kick Off Business Wire’s Free Webinar Series in August

Business Wire’s free award-winning webinar series continues with an investor relations twist, answering the perplexing question July 30, “Press Releases, Public Companies and Social Media—What to Do?”

The webinar joins the series of presentations on press release tips and how-tos.

The August line-up includes a session on To Tweet or Not to Tweet Your Press Release?, Press Release Optimization, and a session featuring SEO guru Greg Jarboe whose new book, “YouTube and Video Marketing: An Hour a Day” will be released August 17.

“We cover the bases this month, from investor relations and social media to press release optimization and Twitter,” says Monika Maeckle, Vice President of New Media for Business Wire. “And the price is right.”

The free webinars, attended by thousands of professional communicators since the series inception last year, are archived at Business Wire’s website.

Business Wire’s upcoming webinar schedule follows:

Thursday, July 30, 2009

Press Releases, Public Companies and Social Media: What to do?

10 AM Pacific / Noon Central / 1 PM Eastern

How should public company communicators use Twitter, Facebook, Linked In and YouTube? In this session, we'll explore how Reg FD and the call to engage social media create special challenges for publicly traded companies in today's new media swirl. What role do press releases play?

RSVP: https://www1.gotomeeting.com/register/631661993

Hosts: Malcolm Atherton, New Media Specialist and Account Executive

Aaron Nye, Account Executive

Derek Cole, Vice President, Investor Relations & Corporate Communications, Arca BioPharma

Carol B. Stubblefield, Securities Attorney, Baker & McKenzie LLP

Thursday, August 13, 2009

To Tweet or Not to Tweet Your Press Release? And other Frequently Asked Questions

10 AM Pacific / Noon Central / 1 PM Eastern

This webinar is for those trying to figure out how Twitter, Facebook and other new media applications and tools apply to press releases. Taken from the most frequently asked questions posed during our award-winning webinar series.

Hosts: Monika Maeckle, Vice President of New Media for Business Wire

Joseph Miller, EON Product Manager

RSVP: https://www1.gotomeeting.com/register/605237065

Tuesday, August 18, 2009

Press Release Optimization: Build Your Press Release Like a Pro

10 AM Pacific / Noon Central / 1 PM Eastern

In this webinar we'll dig deeper into the relationship between your company's overall Search Engine Optimization (SEO) and Press Release Optimization (PRO) strategies and provide keyword selection tips using our new Press Release Builder tool. The goal? Increased online traction.

Hosts: Maria Van Wambeke, Product Development Manager, Business Wire

Michael Toner, New Media Specialist and Account Executive, Business Wire

RSVP: https://www1.gotomeeting.com/register/717278201

Wednesday, August 26, 2009

YouTube and Video Marketing: An Hour a Day with Greg Jarboe

10 AM Pacific / Noon Central / 1 PM Eastern

Join us for conversation and Q & A with Greg Jarboe, Author of YouTube and Video Marketing, An Hour a Day. Greg will share insights from the Barack Obama presidential campaign and other case studies.

Host: Monika Maeckle, Vice President of New Media for Business Wire

Guest: Greg Jarboe, founder, SEO-PR and Author

RSVP: https://www1.gotomeeting.com/register/375623825

To watch the archived webinars, click on the links below:

Build Your Press Release Like a Pro

http://tinyurl.com/nb874g

Desperately Seeking Google Juice: Crafting Web Friendly Press Releases

http://tinyurl.com/5e2m4c

Happy News Release Resolutions

http://tinyurl.com/cmcyfd

Case Study Insider: Behind the Scenes of Successful Press Releases

http://tr.im/pUfq

About Business Wire

Business Wire, a Berkshire Hathaway company, is utilized by tens of thousands of member companies and organizations worldwide to functionally enhance and communicate investor relations and public relations content to target audiences. As a recognized disclosure service in the United States, Canada and a dozen European countries, Business Wire facilitates the simultaneous flow of market-moving press releases from corporations to financial markets and their audiences, including regulatory authorities, media, investors, financial information systems and consumer news services. Business Wire also handles XBRL tagging, document formatting and regulatory filing into EDGAR, SEDAR, FSA and other systems.

Communications professionals turn to Business Wire to optimize and issue press releases, photos and multimedia to news organizations, journalists, trade publications, search engines, and individuals, with full-text posting to web sites, online services and databases. A range of distribution options enables members to target by geography, industry, news theme and audience demographics.

Founded in 1961, Business Wire has dual headquarters in San Francisco and New York, with 30 bureaus in cities including Los Angeles, Chicago, Boston, Miami, Paris, Frankfurt, London, Brussels, Tokyo, Toronto and Sydney and reciprocal offices throughout the world. Business Wire's patented NX data platform supports XML, XHTML and XBRL code that enhances news release interactivity, social media sharing and search engine optimization. More information about Business Wire and its services is located on its website at www.BusinessWire.com.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6016906&lang=en

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