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Web 2.0 Authors: Dan Ristic, Liz McMillan, Carmen Gonzalez, Alena Prokharchyk, Jacob Olcott

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Open Source: News Item

Roadmap to Create Profitable Cloud Computing Industry

Mezeo CEO, Steve Lesem, to speak on the Profit Model for Cloud Computing in November

SYS-CON Events has announced today that Steve Lesem, President and CEO of Mezeo Software, will be presenting at SYS-CON's upcoming 4th International Cloud Computing Conference & Expo (http://cloudcomputingexpo.com) in Santa Clara, CA, this coming November 2 - 4, 2009.

His session is entitled "The Profit Model for Cloud Computing."

The Profit Model for Cloud Computing
The Cloud storage segment can provide a roadmap for how to create a viable, profitable cloud computing industry. Cloud storage has not so quietly gone from concept to tangible business with real revenue and margin opportunities. While many bet on Amazon, EMC, Google, Microsoft and Sun, it turns out they have their hands full with the entry of trusted service providers like IT hosting providers into this space. Steve Lesem will examine why the concept of "trust" is so essential and why the IT service providers who have the trusting relationships with customers are destined to triumph in the end.

Speaker Bio:
Steve Lesem is President/CEO of Mezeo Software. Previously, he was Senior Vice President and Chief Marketing Officer of the managed hosting provider VeriCenter. He has also served in leadership positions at SafeNet, BMC Software and IBM. Steve holds a Bachelor of Science from the University of Texas at Austin.

4th International Cloud Computing Conference & Expo
At the 4th International Cloud Computing Conference & Expo, November 2-4, 2009, being held in the Santa Clara Convention Center, Santa Clara, CA, more than 1,500 delegates will find out how cloud computing is transforming the way that enterprises everywhere build and deploy applications. Now held three times a year - in New York, Prague, and Santa Clara - the Cloud Computing Conference & Expo series is the fastest-growing Enterprise IT event, devoted to every aspect of delivering massively scalable enterprise IT as a service. The event is co-located with our 7th International Virtualization Conference & Expo.

More Than 100 Cloud Sessions by a Rock Star Faculty
4th International Cloud Computing Conference & Expo in November will offer 100+ technical breakout sessions, 120 speakers from 80+ leading companies, three top major industry keynotes, two Power Panels, SYS-CON.TV interviews with industry luminaries, product launches and other special events plus a 2-Day Expo Floor - there's no event with a technical program as wide and deep. If you're already a Cloud player - or would like to be - this is the one event to attend this year.

"Bringing the Economics of the Web to Enterprise IT Through Cloud Computing" is the conference theme and our organizing principle is that through our intensive three-day schedule of keynotes, and general and breakout sessions, attending delegates will be assured of leaving the Conference with abundant resources, ideas and examples they can apply immediately to leveraging the Cloud, helping them to maximize performance, minimize cost and improve the scale of their endeavors.

Cloud Computing Bootcamp Returns
SYS-CON's pioneering Cloud Computing Bootcamp is a one-day, fully immersive deep-dive into the Cloud, in which the sessions during the day seek to deal with real problems and look at alternative solutions.

The ever-popular Bootcamp, which is now held regularly around the world, is being held next in conjunction the 4th International Cloud Computing Conference & Expo in Santa Clara, CA (November 2-4, 2009). It is led by software industry entrepreneur and Bootcamp Instructor Alan Williamson.

Register to Attend Cloud Computing Bootcamp!

Introducing "SOA in the Cloud" and "RIAs in the Cloud"
4th International Cloud Computing Conference & Expo in November will introduce two new and dedicated tracks - "SOA in the Cloud" and "RIAs in the Cloud" - which will examine how service oriented architecture, AJAX, rich internet applications, enterprise mashups, social media and Web 2.0 find their new place in the Cloud.

Now is the time to take the Cloud seriously. And the Santa Clara Convention Center, at the 4th Cloud Computing Expo (Nov 2-4), is the perfect place to do it!

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SYS-CON Conferences Alumni Presents an All Star Faculty
Cloud Computing Conference & Expo, colocated with the International Virtualization Conference & Expo presented the most distinguished faculty of speakers on any technology conference taking place for the past two years. Speakers, general session and keynote presenters included such names as: Brad Abrams (Microsoft), Koen Aers (Red Hat / JBoss), Al Aghili (Managed Methods), Mehmet Akin (Sprout Systems), Dustin Amrhein (IBM), Ajay Anand (Yahoo!), Akbar Ansari (Oracle), Jean-Francois Arcand (Sun Microsystems), Anthony Arrott (Trend Micro), Matias Bagini (JRapid), Alex Bakman (VKernel), Jeffery Barr (Amazon), John Barr (Yieldex), Clod Barrera (IBM), Julio Barros (E-String Technologies), Roger Baskerville (Vizioncore), Jeff Bauer (Forbes.com), Keith Bergelt (Open Invention Network), Jerome Bernard (Elastic Grid), David Bernstein (Cisco), Ken Berryman (Symantec), Rohit Bhardwaj (Kronos), Sumeer Bhola (IBM), Tom Bishop (BMC Software), Jim Blakely (Intel), Robert Boedigheimer (Schwans), David Boloker (IBM), Sujoe Bose (DSine Dynamics), Gregory Brail (Sonoa Systems), Brad Brech (IBM), David Bressler (Progress Software), Brad Brown (TUSC), Geoff Brown (G2One), Glenn Brunnette (Sun Microsystems, Eric Bruno (Sun Microsystems), Shane Bryzak (jBoss), Donato Buccella (Certeon), Uri Budnik (RightScale), Bob Buffone (Nexaweb), Guy Bunker (Symantec), Juan Camilo Ruiz (Oracle), Kord Campbell (Splunk), Francis Carden (OpenSpan), Michael Carey (BEA/Oracle), Tony Carrato (IBM), Marco Casario (Comtaste), Richard Cassidy (Virtual Computer), William Cava (Ektron), Suresh Chandrasekaran (Denodo), Andre Charland (Nitobi), Stuart Charlton (Elastra), Vik Chaudhary (Keynote Systems), Robbie Cheng (Potix), Roberto Chinnici (Sun Microsystems), Jeremy Chone (Nexaweb), Jason Christensen (jason411.com), Anthony Cincotta (Booz Allen Hamilton), Peter Coffee (SalesForce.com), Ariel Cohen (Xsigo Systems), Frank Cohen (PushToTest), Reuven Cohen (Enomaly), Jim Connors (Sun Microsystems), Andrew Conte (APC), Shawn Cooney (Certeon), Rod Cope (OpenLogic), Joshua Corman (IBM), Bill Corrigan (Neocleus), Tim Crawford (Stanford University), Douglas Crockford (Yahoo!), Paul Croft (Mediatonic), Simon Crosby (Citrix), Richard Croucher (Citihub), Stefanos Damianakis (Netrics), Glen Daniels (WSO2), Kurt Daniels (HP / Parallels), Parand Darugar (Yahoo!), Jose de Castro (Voxeo), Jeremy Deane (Collaborative Consulting), Andy Denmark (TripIT), Sean Derrington (Symantec), Ali Diab (AdMob), Blake Dournaee (Intel), Jon Doyle (CommuniGate), Jim Driscoll (Sun Microsystems), John du Pre Gaunt, Brian Duckering (Symantec), Nuno Duro (Evolve), Peter Eicher (FalconStor), Stephen Elliot (CA), Yakov Fain (Farata Systems), Walter Falk (IBM), John Fallows (Kaazing), Eric Farrar (Sybase iAnywhere), William Fellows (The 451 Group), Jon Ferraiolo (OpenAjax Alliance), Jeff Fisher (Desktone), Mark Fisher (SpringSource), Chris Fleck (Citrix), Luis Font (NTR Global), Stephen Foskett (Nirvanix), Lou Fox (Bluewolf), Paul Fremantle (WSO2), Pierre Fricke (Red Hat), Phil Fritz (IBM), Shai Fultheim (ScaleMP), Kyle Gabhart (Web Age), Michael Galpin (eBay), Roberto Gamboni (AT&T), Paul Garcia-Mila (eyeOS), Owen Garrett (Zeus Technology), Andrea Gazzanigo (Funambol), Raimund Genes (Trend Micro), Pavel Georgiev (3Tera), Evan Gerber (Molecular), Rick German (Stoneware), Joshua Gertzen (Truecode), Anup Ghosh (Secure Command), Becky Gibson (IBM), Dror Gill (Ceedo), Michael Girouard (Magnani Caruso Dutton), Dan Gisolfi (IBM), Paul Giurata (Catalyst Resources), Alex Givens (UC4 Software), Ted Goddard (ICEsoft), John Goodson (DataDirect), Sue Googe (Northrop Grumman), Michael Gorman (Whitemarsh Information Systems), Andreas Grabner (dynaTrace Software), Laurie Gray (OneSpring), Eric Greenberg (Integralis), Joe Gregorio (Google), Jeremy Grelle (SpringSource), Mike Grushin (feedbackFX), Arun Gupta (Sun Microsystems), Anil Gurnani (JP Morgan Chase), Ravi Gururaj (VMLogix), Scott Guthrie (Microsoft), Robert Hagmann (Coral8), Kevin Hakman (Aptana), Wesley Hales (Red Hat), Brent Hamby (NextDB.net), Mark Hapner (Sun Microsystems), Bernd Harzog (APM Experts), Mark Heid (IBM), Geoff Hendrey (NextDB.net), Stephen Herrod (VMware), Patrick Hertzog (NEXThink), Michael Hill (IBM), Michael Ho (Quasidea), Amy Hodler (Tranxition), Billy Hoffman (HP), Kevin Hoffman (iPhone Developer's Journal), Matt Holleran (Emergence Capitals), Gordon Hunt (Real-Time Innovations), Kingsley Idehen (OpenLink Software), Martin Ingram (AppSense), Carlo Innocenti (DataDirect), Kevin Jackson (Dataline), Jonas Jacobi (Kaazing), Maneesh Jain (3PAR), Vikas Jain (Oracle), Ralph James (RSSBus), Sam Johnson (Australian Online Solutions), Christophe Jolif (ILOG), Charles Jolley (Sprout Systems), Dan Juengst (CA), Ariff Kassam (xkoto), Yehuda Katz (EngineYard), Chris Keene (WaveMaker), Charles Kendrick (Isomorphic), Patrick Kerpan (CohesiveFT), Justin Kestelyn (Oracle), Howard Kiewe (Info-Tech), Ed Kiraly (ILOG), Scott Kirkwood (MomentumSI), Roger Kitain (Sun Microsystems), David Kleidermacher (Green Hills Software), Kristof Kloeckner (IBM), Eric Konieczny (Booz Allen Hamilton), Harald Kornmayer (NEC), Carl Kraenzel (IBM), John Krahulec (Bizwhazee), Senthil Krishanipillai (Sybase), Krishna Krishnamaneni (AT&T), Sajai Krishnan (ParaScale), Senthil Krishnapillai (Sybase), Jacek Kruszelnicki (Numatica), Mark Krzysko (US DOD), Todd Kuczaj (Accenture), Subra Kumaraswamy (Sun Microsystems), Chirs Laffra (IBM), Lynn LeBlanc (FastScale), Rich Lechner (IBM), Lars Leckie (Hummer Winbald Venture Partners), Matthew Lee (Neocleus), Felipe Leme, Patrick Leonard (Roguewave), Petri Lillberg (SSH), Jan Linden (Global IP Solutions) David Linthicum (Blue Mountain Labs), Paul Lipton (CA), Jay Litkey (Embotics), Victoria Livschitz (Grid Dynamics), Greg Lomow (BearingPoint), Bob Lozano (Appistry), Kevin Lynch (Adobe), Jim Mackay (iTKO LISA), Susan Malaika (IBM), Peter Manca (Egenera), Anne Thomas Manes (Burton Group), Andi Mann (Enterprise Management Associates), Diego Marino (Abiquo), Brian Martin (IBM), Steve Maryka (ICEsoft), Miko Matsumura (Software AG), Albert Mavashev (Nastel), Jamal Mazhar (Kaavo), Derek McAuley (Netronome Systems), Bill McColl (Cloudscale), David McCrory (Hyper9), Bill McGee (Third Brigade), Mark McIlvane (Velocent), Joe McKendrick (WebServices.org), Dave Meeker (Roundarch), Mark Meeker (Orbitz), Jerry Melnick (Marathon Technologies), Darrell Meyer (ExtJS.com), Mark Milligan (VirtualLogix), Steve Milroy (OnTerra), Eric Miraglia (Yahoo!), Ashish Mohindroo (Oracle), Hezi Moore (Reflex Security), Kevin Moore (USMEPCOM), Ryan Moquin (BEA Systems), Sam Morcos (Third Brigade), JP Morgenthal (Cloud Consultant), Phil Morris (Sun Microsystems), Scott Morrison (Layer 7 Technologies), Greg Murray (Aptana), Guy Naor (Morph Labs), Tatiana Nasser Rafique (SS&C), Louis Nauges (Revevol), Mike Neil (Microsoft), Eric Newcomer (Iona Technologies), Baldwin Ng (Microsoft), Stewart Nickolas (IBM), Peter Nickolov (3Tera), Kevin Nilson (E*Trade), Johan Nordin (Volvofinans), Ken North (DataServices), Bill O'Connell (IBM), Greg O'Connor (Appzero), Ken Oestreich (Egenera), Nikita Ogievetsky (Morgan Stanley), Michael Oliver (Corent Technology), Eric Olson (MQSoftware), Emil Ong (Caucho Technology), Chris Orr (TripWire), Joshua Painter (Intel), Gerardo Pardo-Castellote (RTI), Paul Parsons (The Server Labs), Anil Patel (Harris Corporation), Parviz Peiravi (Intel), Guy Peled (Visual WebGui), Geva Perry (GigaSpaces), Harry Petty (Brocade), Joe Pezzillo (Metafy), Mike Pizzo (Microsoft), Thomas Plunkett (Virginia Tech), Adam Polansky (Travelocity), Stephen Pollack (Novell), Cornelius Pone (PPC), Olivier Poupeney (DreamFace Interactive), George Pradel (Vizioncore), Joe Preston (Momentum Design Lab), Brian Prince (Microsoft), Matt Probst (Verio), Sacheen Punde (Aeisios Corporation), Jon Pyke (Cordys), Matthew Quinlan (Appcelerator), Bob Quinn (3Leaf Systems), Hooman Radfar (Clearspring Technologies), Ranjith Ramakrishnan (Cumulux), Prasad Rampalli (Intel), Shahar Raz, Jim Reavis (Cloud Security Alliance), Scott Regan (Sonoa Systems), Christoph Reich (Hochschule Furtwangen U), Chris Richardson, Ted Ritter (Nemertes), Jesus Rodriguez (Tellago), Dan Rosanova (Nova Enterprise Systems), Michael Rowley (Active Endpoints), Tyler Roye (mindSHIFT), Mike Ruiz (BearingPoint), Habeeb Rushdan (LowerHead Consulting), Ben Rushlo (Keynote Systems), Jim Rymarczyk (IBM), Frank Salim (Kaazing), Eric Samson (DataDirect), Jim Sanzone (VIRTERA), Bill Scarborough (VMware), Chris Schalk (Google), Jared Scheuer (IBM), Todd Schick (ComponentOne), David Schlesinger (Access Co.) Rich Schreiber (Nastel), Andy Schwartz (Oracle), Bill Scott (Yahoo!), Ian Selby (Gen X Design), John Senor (iWay Software), Janelle Shaw (CA), Chris Shayan, Karthik Shyamsunder (VeriSign), Michael Sick (Serene Software), Jonathan Siegal (EMC), Travis Siegfried (IBM), Ric Smith (Kaazing) David Snead (Attorney), Richard Mark Soley (OMG), Sam Somashekar (CA), Raghavan Srinivas (Sun Microsystems), Joe Stagner (Microsoft), John Stetic (Novell), Brian Stevens (Red Hat), Robert Steward (DataDirect), Allen Stewart (Microsoft), Brian Struble (Sensedia), John Suit (Fortisphere), Ed Sullivan (Aria Systems), Ernest Svehla (IntelliObjects), Keith Swenson (Fujitsu), Dekel Tankel (GigaSpaces), Leonard Tchuta (Shanghai Property Management), Ian Thain (Sybase), Peter Thawley (Sybase), Nicholas Thomas (Finicity), Ronnie Thomson (Quark), Doug Tidwell (IBM), Shashank Tiwari (Saven Technologies), Ian Tomlin (NDMC), Omer Trajman (Vertica Systems), John Trembly (Xeround), Lars Trieloff (Day Software), Geoff Tudor (Nirvanix), Rob Tweed (M/Gateway), Tien Tzuo (Zuora), Bala Murugan Vaidhinathan (eG Innovations), Sean Valcamp (Avnet), Fred van de Bosch (Librato), Nick van der Zweep (HP), Kirstan Vandersluis (Xaware), Paul Vasquez (VMware), Butch Villaflor (Egenera), Thorsten von Eicken (RightScale), Jeff Vroom (Adobe), Bryan Wade (ExactTarget), Shaun Walker (DotNetNuke), James Ward (Adobe), Simon Wardley (Canonical), Rich Waters (ExtJS.com), Matt Waxman (EMC), Coach Wei (Nexaweb), Julian Weinstock (Desktone), Adrian Weisberg (Takuan Consulting), Mathias Wessendorf (Oracle), Bill Westerman (Create with Context), John Whaley (Moka5), Elaine Wherry (Meebo.com), Kevin Whinnery (Appcelerator), Wallker White (BDNA), Chris Wiborg (Cisco), Scott Wiener (Cloud 9 Analytics), Warren Wilbee (Microsoft), Robert Williams (Maxworks), Ron Williams (IBM), Steve Wilson (Sun Microsystems), Rich Wolski (UC Santa Barbara), Hon Wong, Dev Worah (Virtusa), Regev Yativ (Magic Software), Joel York (Xignite), Kareem Yusuf (IBM), and Brian Zanghi (Kadiet).

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Cloud Computing News Desk brings the latest industry news related to the Cloud paradigm of massively scalable IT resources and capabilities delivered as a service using Internet technologies. For up to date news on the International Cloud Computing Conference & Expo series, the easiest way is to follow it on Twitter.

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