|By John Ryan||
|July 16, 2009 03:00 PM EDT||
Part three of this popular series looks at Reddit, Reunion (MyLife.com), ShareThis, StumbleUpon, Tagged, Technorati, Tribe, Twitter, Urbanchat, Viddler, Wangyou, Wikipedia, Xanga, Xiaonei, Xing, Yelp, YouTube and Yuku.
This is part 3 of 3 of a continuing series on Social Media Companies. You can go to Part 1 and Part 2. As with all parts of the list, if you see any problems with the data or you believe a company should be on this list, please let me know. [email protected]
I hope you have enjoyed these lists and in a few months, I may update based on new compelling data. This is especially compelling when you consider what Forrester had to say about Social Media marketing growth.
Reddit is a source for what's new and popular on the web.
Users like you provide all of the content and decide, through voting, what's good ( ) and what's junk ( ). Links that receive community approval bubble up towards #1, so the front page is constantly in motion and (hopefully) filled with fresh, interesting links.
Compete reports over 6 million U.S. visitors last month. Quantcast’s rough estimate reports 1.3 million U.S. visitors a month. The profile of the users according to Quantcast is male, 18 and over, Caucasian and educated. Alexa has the site ranked at 634. Alexa also shows 6 minutes a day and 6 pages per user per day.
Reunion was recently renamed as MyLife. Lists US and Canadian high schools. You can also search for people. There is a free registration to see who is listed. An annual fee is required to send personal email and use other features. MyLife claims over 22 million members.
Compete reports over 8 million U.S. visitors last month. Quantcast’s rough estimate reports 2 million U.S. visitors a month. The profile of the users according to Quantcast is female, 35 and over, Caucasian and African-American. They are also low on the college education index. Alexa has the site ranked at 929. Alexa also shows 2.5 minutes a day and 2.39 pages per user per day.
As the online world continues to expand, it’s becoming more difficult to sift through the clutter. ShareThis can help. ShareThis lets you share to all of your profiles, blogs, friends and contacts. If you see something you want to share, simply click the ShareThis button on the webpage or your browser plugin for instant sharing.
Compete reports over 5.8 million U.S. visitors last month. Quantcast’s rough estimate reports 38.4 million U.S. visitors a month. The profile of the users according to Quantcast is male, 18 and over, more affluent and more educated. Alexa has the site ranked at 11,565. Alexa also shows 3.3 minutes a day and 2.78 pages per user per day. It’s important to note that ShareThis is more of a sharing utility and not necessarily a destination.
StumbleUpon is a web browser plug-in that allows users to discover web pages, photos, videos, and news articles. Users can also rate these items.
Compete reports over 5.0 million U.S. visitors last month. Quantcast’s rough estimate reports 822,000 U.S. visitors a month. The profile of the users according to Quantcast is male, 18 and over, more affluent and more educated. Alexa has the site ranked at 422. Alexa also shows 4.2 minutes a day and 5.49 pages per user per day. It’s important to note that StumbleUpon can be described as more of a sharing utility and not necessarily a destination.
+Social Glue Award
Tagged helps people keep in touch with their friends and especially helps them make new ones too. We provide a fun media experience featuring expressive custom profiles, fluid widget embedding, integrated video, chat, and much more.
Compete reports over 8.5 million U.S. visitors last month. Quantcast’s reports 22.4 million global visitors a month. The profile of the users according to Quantcast is female, 12-17 and 35-49 oddly enough, African-American and Hispanic, less affluent and less educated. Alexa has the site ranked at 80. Alexa also shows 20.2 minutes a day and 14.97 pages per user per day.
Technorati is real-time search for user-generated media (including weblogs) by tag or keyword. Also provides popularity indexes.
Compete reports over 3.1 million U.S. visitors last month. Quantcast’s reports 5.9 million global visitors a month. There is no demographic data to report, but Technorati has a very high index in Brazil, Indian and Japan. Alexa has the site ranked at 680. Alexa also shows 2.8 minutes a day and 3.49 pages per user per day.
Tribe believes you should connect to other people to get things done. Since that can be surprisingly hard in a city, we founded tribe.net to make it easier. Whether it's for finding the right job, a killer apartment, a good restaurant, a gentle dentist, or a hiking buddy, we think those tasks are best done by connecting with other local people for advice and sharing.
The people you connect to can be your friends, people who live in your neighborhood, or people who live in your city that share a common interest with you. Tribe.net makes finding those people easier. You can invite friends, search for people with similar interests, and join or create tribes (member-created online groups) dedicated to interests you might have. The more people you're connected to, the better tribe.net will work for you.
Compete reports over 617,000 visitors last month. Quantcast’s rough estimate reports 934,000 U.S. visitors last month. The profile of the users according to Quantcast is male, 18-49, low Asian, less affluent and educated. Alexa has the site ranked at 5,440. Alexa also shows 2.8 minutes a day and 3.56 pages per user per day.
+Social Glue Award
Twitter is by far the most well-known micro-blogging service that uses instant messaging, SMS or a web interface. Twitter makes it easy for people to get known in the Internet community. For instance, you can follow me at BuyerSteps.
Compete reports almost 23 million U.S. visitors last month. Quantcast’s rough estimate reports 21.9 million U.S. visitors last month. The profile of the users according to Quantcast is female, high African-American index, less affluent and educated. Alexa has the site ranked at 28. Alexa also shows 8.5 minutes a day and 8.35 pages per user per day.
+Social Glue Award
Urbanchat’s name is just what it is - where the streets are talking.
Compete reports almost 321,000 U.S. visitors last month. Quantcast’s rough estimate reports 545,000 U.S. visitors last month. The profile of the users according to Quantcast is female, 12-34, extremely high African-American index, less affluent and less educated. Alexa has the site ranked at 7,715. Alexa also shows 25.2 minutes a day and 22.5 pages per user per day.
Viddler is a video sharing service. You can upload as many videos as you want—you get nearly unlimited space with Viddler.
Compete reports almost 905,000 U.S. visitors last month. Quantcast’s reports 2.1 million U.S. visitors last month. The profile of the users according to Quantcast is male, 12-49, high ethnic index, low income and less educated. Alexa has the site ranked at 2,623. Alexa also shows 3.6 minutes a day and 2.4 pages per user per day.
+Social Glue Award
WangYou Media is a leading cross-media Entertainment Company in China with operations in internet services, wireless value added services (WVAS) and traditional media broadcasting services. Through its diversified and integrated platforms, WangYou Media focuses on promoting user-generated content (UGC).
Compete has no China numbers to show here which would affect their ability to evaluate Wangyou’s traffic. Quantcast is also limited to a rough estimate based solely on U.S. numbers. This is clearly an Asian site that receives most of its traffic from China. Alexa has the site ranked at 1,194. Alexa also shows 2.4 minutes a day and 9.69 pages per user per day.
Wikipedia is the online collaborative encyclopedia that has changed how people all over the world can get information.
Compete shows almost 63 million U.S. visitors last month. Quantcast’s rough estimate reports 72 million U.S. visitors last month. The profile of the users according to Quantcast is male, 12-34, high Asian and ethnic index, low income and educated. Alexa has the site ranked at 7. Alexa also shows 5.2 minutes a day and 4.35 pages per user per day.
Xanga is personal publishing and offers free weblogs. It seems very focused on personality-based content.
Compete shows almost 1.5 million U.S. visitors last month. Quantcast reports 3.7 million global visitors last month. The profile of the users according to Quantcast is female, 12-34, high Asian index, low income and not college-educated which could just mean they have a large representation of young kids. Alexa has the site ranked at 498. Alexa also shows 9.2 minutes a day and 6.99 pages per user per day.
+Social Glue Award
Xiaonei literally "on-campus network" is a Chinese social networking site popular among college students in China. It is show in the Chinese language.
Compete shows only 39,000 U.S. visitors last month, but according to Alexa 92% of Xiaonei’s traffic comes from China. Like Compete, Quantcast’s data is low on Xiaonei, but they do show a high male Asian group. Alexa has the site ranked at 137. Alexa also shows 20.8 minutes a day and 14.38 pages per user per day.
Xing is a social software platform providing a small-world network for professionals. Imagine LinkedIn for German users because 80% of their users according to Alexa come from Germany.
Compete shows almost 149,000 U.S. visitors last month. Quantcast’s rough estimate reports 68.2 million U.S. visitors last month. The profile of the users according to Quantcast is male, 35-49, high ethnic index, high income and very educated. Alexa has the site ranked at 337. Alexa also shows 6.9 minutes a day and 4.26 pages per user per day.
On Yelp, members share their favorite recommendations - everything from the latest restaurants and shops, to the best hair salons and spas, to doctors and yoga instructors.
Compete shows almost 27.5 million U.S. visitors last month. Quantcast’s rough estimate reports 6.1 million U.S. visitors last month. The profile of the users according to Quantcast is female, 18-34, high Asian and ethnic index, high income and very educated. Alexa has the site ranked at 395. Alexa also shows 3.8 minutes a day and 4.29 pages per user per day.
+Social Glue Award
YouTube is a way to get your videos to the people who matter to you. You can upload, tag and share your videos worldwide. YouTube is the top site in the world for video traffic.
Compete shows over 78 million U.S. visitors last month. Quantcast’s rough estimate reports over 71 million U.S. visitors last month. The profile of the users according to Quantcast is 12-34, high Asian, African-American and ethnic index, less income and low education. Alexa has the site ranked at 3. Alexa also shows 22.5 minutes a day and 15.88 pages per user per day.
+Social Glue Award
A Yuku community is free to set up and easy to build your way. It's both simple and flexible. Whether your community is small and tight-knit or huge and public, the Yuku platform has everything you need to create and grow your community. The solution is built using KickApps.
Compete shows over 1.19 million U.S. visitors last month. Quantcast reports 2.7 million global visitors last month. The profile of the users according to Quantcast is male, young adults, high Asian and less income. Alexa has the site ranked at 1,056. Alexa also shows 11.1 minutes a day and 9.8 pages per user per day which is surprisingly higher than the more Ning who seems to get more press coverage and traffic.
Measuring Platforms – Research Tools
Alexa is a website measurement platform.
Allows you look at different statistics on website traffic and see their ranking based on number of users, number of minutes and pages on site. The tracking is based on the Alexa toolbar which is not used by all Internet users so it has been accused being biased toward the more technical user in the past. I actually believe it’s a good data point to know. Alexa is owned by Amazon.
Compete is a new breed of web analytics company. We have a diverse sample of 2,000,000+ U.S. Internet users that have given us permission to analyze the web pages they visit and ask them questions via surveys. We're betting that the insights we create from consumers' online behavior - whether they're watching, searching, shopping or socializing - is valuable for companies who are looking to radically improve their marketing. We think that web analytics means analyzing what consumers do across the entire web, not just what they do within a particular site, and that marketers can use this rich information across the entire company, not just for online media planning or site design decisions.
Quantcast is a new breed of audience service, focused on helping buyers and sellers quantify the real-time characteristics of digital media consumers against which they can activate addressable advertising solutions. Quantcast provides publishers, marketers and agencies unmatched capabilities to measure, organize, discover and transact based on directly-measured traffic and inferred audience data.
"Matrix is an ambitious open standard and implementation that's set up to break down the fragmentation problems that exist in IP messaging and VoIP communication," explained John Woolf, Technical Evangelist at Matrix, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Jun. 3, 2015 07:00 PM EDT Reads: 4,894
Health care systems across the globe are under enormous strain, as facilities reach capacity and costs continue to rise. M2M and the Internet of Things have the potential to transform the industry through connected health solutions that can make care more efficient while reducing costs. In fact, Vodafone's annual M2M Barometer Report forecasts M2M applications rising to 57 percent in health care and life sciences by 2016. Lively is one of Vodafone's health care partners, whose solutions enable older adults to live independent lives while staying connected to loved ones. M2M will continue to gr...
Jun. 3, 2015 06:30 PM EDT Reads: 3,798
"People are a lot more knowledgeable about APIs now. There are two types of people who work with APIs - IT people who want to use APIs for something internal and the product managers who want to do something outside APIs for people to connect to them," explained Roberto Medrano, Executive Vice President at SOA Software, in this SYS-CON.tv interview at Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Jun. 3, 2015 06:15 PM EDT Reads: 5,430
The WebRTC Meetup, where WebRTC enthusiasts exchange ideas, is being held on Wednesday, June 10, from 7 pm – 9 pm at the 4th WebRTC Summit, June 9-11, 2015, at the Javits Center in New York City, NY. The WebRTC Meetup is being hosted by the New York WebRTC Developer Group. WebRTC is the future of browser-to-browser communications, and continues to make inroads into the traditional, difficult, plug-in web communications world. The 4th WebRTC Summit continues our tradition of delivering the latest and greatest presentations within the world of WebRTC. Topics include voice calling, video chat, ...
Jun. 3, 2015 06:00 PM EDT Reads: 1,236
We’re entering a new era of computing technology that many are calling the Internet of Things (IoT). Machine to machine, machine to infrastructure, machine to environment, the Internet of Everything, the Internet of Intelligent Things, intelligent systems – call it what you want, but it’s happening, and its potential is huge. IoT is comprised of smart machines interacting and communicating with other machines, objects, environments and infrastructures. As a result, huge volumes of data are being generated, and that data is being processed into useful actions that can “command and control” thi...
Jun. 3, 2015 04:30 PM EDT Reads: 2,120
In his General Session at 16th Cloud Expo, David Shacochis, host of The Hybrid IT Files podcast and Vice President at CenturyLink, will investigate three key trends of the “gigabit economy" though the story of a Fortune 500 communications company in transformation. Narrating how multi-modal hybrid IT, service automation, and agile delivery all intersect, he will cover the role of storytelling and empathy in achieving strategic alignment between the enterprise and its information technology.
Jun. 3, 2015 04:19 PM EDT Reads: 751
Thanks to widespread Internet adoption and more than 10 billion connected devices around the world, companies became more excited than ever about the Internet of Things in 2014. Add in the hype around Google Glass and the Nest Thermostat, and nearly every business, including those from traditionally low-tech industries, wanted in. But despite the buzz, some very real business questions emerged – mainly, not if a device can be connected, or even when, but why? Why does connecting to the cloud create greater value for the user? Why do connected features improve the overall experience? And why do...
Jun. 3, 2015 04:00 PM EDT Reads: 2,072
SYS-CON Events announced today that the "First Containers & Microservices Conference" will take place June 9-11, 2015, at the Javits Center in New York City. The “Second Containers & Microservices Conference” will take place November 3-5, 2015, at Santa Clara Convention Center, Santa Clara, CA. Containers and microservices have become topics of intense interest throughout the cloud developer and enterprise IT communities.
Jun. 3, 2015 04:00 PM EDT Reads: 3,244
There will be 150 billion connected devices by 2020. New digital businesses have already disrupted value chains across every industry. APIs are at the center of the digital business. You need to understand what assets you have that can be exposed digitally, what their digital value chain is, and how to create an effective business model around that value chain to compete in this economy. No enterprise can be complacent and not engage in the digital economy. Learn how to be the disruptor and not the disruptee.
Jun. 3, 2015 04:00 PM EDT Reads: 1,841
SYS-CON Events announced today that MediaTek Labs will exhibit at SYS-CON's @ThingsExpo, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. MediaTek Labs is a global ecosystem initiative supporting Wearables and Internet of Things device creation, application development, and services based around MediaTek chipset offerings. Developers can use the MediaTek LinkIt™ ONE development platform and the LinkIt ONE HDK to easily access the features and functions of the MediaTek MT2502 System on a Chip (SoC), with the goal of creating the next generation of MediaTek p...
Jun. 3, 2015 03:45 PM EDT Reads: 1,419
"BSQUARE is in the business of selling software solutions for smart connected devices. It's obvious that IoT has moved from being a technology to being a fundamental part of business, and in the last 18 months people have said let's figure out how to do it and let's put some focus on it, " explained Dave Wagstaff, VP & Chief Architect, at BSQUARE Corporation, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Jun. 3, 2015 03:00 PM EDT Reads: 4,229
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In this session, James Kirkland, Red Hat's Chief Architect for the Internet of Things and Intelligent Systems, will describe how to revolutionize your architecture and...
Jun. 3, 2015 02:30 PM EDT Reads: 2,093
Aria Systems, which helps enterprises grow recurring revenue, today announced that its co-founder and inventor of cloud billing Brendan O'Brien, will be a featured speaker at the Cloud Expo, June 9-11 at The Javits Center in New York. Aria also will be demonstrating its Active Monetization platform in Booth #424 on the Expo Floor. O'Brien will lead the following sessions: June 9 - 11:00 am - 11:35 am, Room 1A16 with participants from Constant Contact, MGI Research and ATG Enabling Complex Recurring Revenue Strategies – With IoT exploding, massive data will transform businesses with oppor...
Jun. 3, 2015 02:15 PM EDT Reads: 888
Growth hacking is common for startups to make unheard-of progress in building their business. Career Hacks can help Geek Girls and those who support them (yes, that's you too, Dad!) to excel in this typically male-dominated world. Get ready to learn the facts: Is there a bias against women in the tech / developer communities? Why are women 50% of the workforce, but hold only 24% of the STEM or IT positions? Some beginnings of what to do about it!
Jun. 3, 2015 02:00 PM EDT Reads: 2,095
The enterprise market will drive IoT device adoption over the next five years. In his session at @ThingsExpo, John Greenough, an analyst at BI Intelligence, division of Business Insider, will analyze how companies will adopt IoT products and the associated cost of adopting those products. John Greenough is the lead analyst covering the Internet of Things for BI Intelligence- Business Insider’s paid research service. Numerous IoT companies have cited his analysis of the IoT. Prior to joining BI Intelligence, he worked analyzing bank technology for Corporate Insight and The Clearing House Pay...
Jun. 3, 2015 01:45 PM EDT Reads: 1,752
The basic integration architecture, as defined by ESBs, hasn’t changed for more than a decade. Most cloud integration providers still rely on an ESB architecture and their proprietary connectors. As a result, enterprise integration projects suffer from constraints of availability and reliability of these connectors that are not re-usable across other integration vendors. However, the rapid adoption of APIs and almost ubiquitous availability of APIs amongst most SaaS and Cloud applications are rapidly redefining traditional integration approaches and their reliance on proprietary connectors. ...
Jun. 3, 2015 01:30 PM EDT Reads: 1,514
SYS-CON Events announced today that O'Reilly Media has been named “Media Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York City, NY. O'Reilly Media spreads the knowledge of innovators through its books, online services, magazines, and conferences. Since 1978, O'Reilly Media has been a chronicler and catalyst of cutting-edge development, homing in on the technology trends that really matter and spurring their adoption by amplifying "faint signals" from the alpha geeks who are creating the future. An active participa...
Jun. 3, 2015 01:30 PM EDT Reads: 2,159
The 17th International Cloud Expo has announced that its Call for Papers is open. 17th International Cloud Expo, to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, APM, APIs, Microservices, Security, Big Data, Internet of Things, DevOps and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal today!
Jun. 3, 2015 01:15 PM EDT Reads: 5,374
The 4th International Internet of @ThingsExpo, co-located with the 17th International Cloud Expo - to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA - announces that its Call for Papers is open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
Jun. 3, 2015 01:15 PM EDT Reads: 3,220
Imagine a world where targeting, attribution, and analytics are just as intrinsic to the physical world as they currently are to display advertising. Advances in technologies and changes in consumer behavior have opened the door to a whole new category of personalized marketing experience based on direct interactions with products. The products themselves now have a voice. What will they say? Who will control it? And what does it take for brands to win in this new world? In his session at @ThingsExpo, Zack Bennett, Vice President of Customer Success at EVRYTHNG, will answer these questions a...
Jun. 3, 2015 12:45 PM EDT Reads: 1,787