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An A to Z of the Social Media Landscape: Q to Z

A Cheat Sheet to Sites We Should Know: Part 3

Part three of this popular series looks at Reddit, Reunion (MyLife.com), ShareThis, StumbleUpon, Tagged, Technorati, Tribe, Twitter, Urbanchat, Viddler, Wangyou, Wikipedia, Xanga, Xiaonei, Xing, Yelp, YouTube and Yuku.

This is part 3 of 3 of a continuing series on Social Media Companies. You can go to Part 1 and Part 2. As with all parts of the list, if you see any problems with the data or you believe a company should be on this list, please let me know. [email protected]

I hope you have enjoyed these lists and in a few months, I may update based on new compelling data. This is especially compelling when you consider what Forrester had to say about Social Media marketing growth.

R

Reddit


Reddit is a source for what's new and popular on the web.
Users like you provide all of the content and decide, through voting, what's good ( ) and what's junk ( ). Links that receive community approval bubble up towards #1, so the front page is constantly in motion and (hopefully) filled with fresh, interesting links.

Compete reports over 6 million U.S. visitors last month. Quantcast’s rough estimate reports 1.3 million U.S. visitors a month. The profile of the users according to Quantcast is male, 18 and over, Caucasian and educated. Alexa has the site ranked at 634. Alexa also shows 6 minutes a day and 6 pages per user per day.

Reunion (MyLife.com)

Reunion was recently renamed as MyLife. Lists US and Canadian high schools. You can also search for people. There is a free registration to see who is listed. An annual fee is required to send personal email and use other features. MyLife claims over 22 million members.

Compete reports over 8 million U.S. visitors last month. Quantcast’s rough estimate reports 2 million U.S. visitors a month. The profile of the users according to Quantcast is female, 35 and over, Caucasian and African-American. They are also low on the college education index. Alexa has the site ranked at 929. Alexa also shows 2.5 minutes a day and 2.39 pages per user per day.

S

ShareThis

As the online world continues to expand, it’s becoming more difficult to sift through the clutter. ShareThis can help. ShareThis lets you share to all of your profiles, blogs, friends and contacts. If you see something you want to share, simply click the ShareThis button on the webpage or your browser plugin for instant sharing.

Compete reports over 5.8 million U.S. visitors last month. Quantcast’s rough estimate reports 38.4 million U.S. visitors a month. The profile of the users according to Quantcast is male, 18 and over, more affluent and more educated. Alexa has the site ranked at 11,565. Alexa also shows 3.3 minutes a day and 2.78 pages per user per day. It’s important to note that ShareThis is more of a sharing utility and not necessarily a destination.

StumbleUpon

StumbleUpon is a web browser plug-in that allows users to discover web pages, photos, videos, and news articles. Users can also rate these items.

Compete reports over 5.0 million U.S. visitors last month. Quantcast’s rough estimate reports 822,000 U.S. visitors a month. The profile of the users according to Quantcast is male, 18 and over, more affluent and more educated. Alexa has the site ranked at 422. Alexa also shows 4.2 minutes a day and 5.49 pages per user per day. It’s important to note that StumbleUpon can be described as more of a sharing utility and not necessarily a destination.

T

Tagged

+Social Glue Award


Tagged helps people keep in touch with their friends and especially helps them make new ones too. We provide a fun media experience featuring expressive custom profiles, fluid widget embedding, integrated video, chat, and much more.

Compete reports over 8.5 million U.S. visitors last month. Quantcast’s reports 22.4 million global visitors a month. The profile of the users according to Quantcast is female, 12-17 and 35-49 oddly enough, African-American and Hispanic, less affluent and less educated. Alexa has the site ranked at 80. Alexa also shows 20.2 minutes a day and 14.97 pages per user per day.

Technorati

Technorati is real-time search for user-generated media (including weblogs) by tag or keyword. Also provides popularity indexes.

Compete reports over 3.1 million U.S. visitors last month. Quantcast’s reports 5.9 million global visitors a month. There is no demographic data to report, but Technorati has a very high index in Brazil, Indian and Japan. Alexa has the site ranked at 680. Alexa also shows 2.8 minutes a day and 3.49 pages per user per day.

Tribe

Tribe believes you should connect to other people to get things done. Since that can be surprisingly hard in a city, we founded tribe.net to make it easier. Whether it's for finding the right job, a killer apartment, a good restaurant, a gentle dentist, or a hiking buddy, we think those tasks are best done by connecting with other local people for advice and sharing.

The people you connect to can be your friends, people who live in your neighborhood, or people who live in your city that share a common interest with you. Tribe.net makes finding those people easier. You can invite friends, search for people with similar interests, and join or create tribes (member-created online groups) dedicated to interests you might have. The more people you're connected to, the better tribe.net will work for you.

Compete reports over 617,000 visitors last month. Quantcast’s rough estimate reports 934,000 U.S. visitors last month. The profile of the users according to Quantcast is male, 18-49, low Asian, less affluent and educated. Alexa has the site ranked at 5,440. Alexa also shows 2.8 minutes a day and 3.56 pages per user per day.

Twitter

+Social Glue Award


Twitter is by far the most well-known micro-blogging service that uses instant messaging, SMS or a web interface. Twitter makes it easy for people to get known in the Internet community. For instance, you can follow me at BuyerSteps.

Compete reports almost 23 million U.S. visitors last month. Quantcast’s rough estimate reports 21.9 million U.S. visitors last month. The profile of the users according to Quantcast is female, high African-American index, less affluent and educated. Alexa has the site ranked at 28. Alexa also shows 8.5 minutes a day and 8.35 pages per user per day.

U

Urbanchat

+Social Glue Award

Urbanchat’s name is just what it is - where the streets are talking.

Compete reports almost 321,000 U.S. visitors last month. Quantcast’s rough estimate reports 545,000 U.S. visitors last month. The profile of the users according to Quantcast is female, 12-34, extremely high African-American index, less affluent and less educated. Alexa has the site ranked at 7,715. Alexa also shows 25.2 minutes a day and 22.5 pages per user per day.

V

Viddler

Viddler is a video sharing service. You can upload as many videos as you want—you get nearly unlimited space with Viddler.

Compete reports almost 905,000 U.S. visitors last month. Quantcast’s reports 2.1 million U.S. visitors last month. The profile of the users according to Quantcast is male, 12-49, high ethnic index, low income and less educated. Alexa has the site ranked at 2,623. Alexa also shows 3.6 minutes a day and 2.4 pages per user per day.

W

Wangyou

+Social Glue Award


WangYou Media is a leading cross-media Entertainment Company in China with operations in internet services, wireless value added services (WVAS) and traditional media broadcasting services. Through its diversified and integrated platforms, WangYou Media focuses on promoting user-generated content (UGC).

Compete has no China numbers to show here which would affect their ability to evaluate Wangyou’s traffic. Quantcast is also limited to a rough estimate based solely on U.S. numbers. This is clearly an Asian site that receives most of its traffic from China. Alexa has the site ranked at 1,194. Alexa also shows 2.4 minutes a day and 9.69 pages per user per day.

Wikipedia

Wikipedia is the online collaborative encyclopedia that has changed how people all over the world can get information.

Compete shows almost 63 million U.S. visitors last month. Quantcast’s rough estimate reports 72 million U.S. visitors last month. The profile of the users according to Quantcast is male, 12-34, high Asian and ethnic index, low income and educated. Alexa has the site ranked at 7. Alexa also shows 5.2 minutes a day and 4.35 pages per user per day.

X

Xanga


Xanga is personal publishing and offers free weblogs. It seems very focused on personality-based content.

Compete shows almost 1.5 million U.S. visitors last month. Quantcast reports 3.7 million global visitors last month. The profile of the users according to Quantcast is female, 12-34, high Asian index, low income and not college-educated which could just mean they have a large representation of young kids. Alexa has the site ranked at 498. Alexa also shows 9.2 minutes a day and 6.99 pages per user per day.

Xiaonei

+Social Glue Award

Xiaonei literally "on-campus network" is a Chinese social networking site popular among college students in China. It is show in the Chinese language.

Compete shows only 39,000 U.S. visitors last month, but according to Alexa 92% of Xiaonei’s traffic comes from China. Like Compete, Quantcast’s data is low on Xiaonei, but they do show a high male Asian group. Alexa has the site ranked at 137. Alexa also shows 20.8 minutes a day and 14.38 pages per user per day.

Xing

Xing is a social software platform providing a small-world network for professionals. Imagine LinkedIn for German users because 80% of their users according to Alexa come from Germany.
Compete shows almost 149,000 U.S. visitors last month. Quantcast’s rough estimate reports 68.2 million U.S. visitors last month. The profile of the users according to Quantcast is male, 35-49, high ethnic index, high income and very educated. Alexa has the site ranked at 337. Alexa also shows 6.9 minutes a day and 4.26 pages per user per day.

Y

Yelp


On Yelp, members share their favorite recommendations - everything from the latest restaurants and shops, to the best hair salons and spas, to doctors and yoga instructors.

Compete shows almost 27.5 million U.S. visitors last month. Quantcast’s rough estimate reports 6.1 million U.S. visitors last month. The profile of the users according to Quantcast is female, 18-34, high Asian and ethnic index, high income and very educated. Alexa has the site ranked at 395. Alexa also shows 3.8 minutes a day and 4.29 pages per user per day.

YouTube

+Social Glue Award

YouTube is a way to get your videos to the people who matter to you. You can upload, tag and share your videos worldwide. YouTube is the top site in the world for video traffic.

Compete shows over 78 million U.S. visitors last month. Quantcast’s rough estimate reports over 71 million U.S. visitors last month. The profile of the users according to Quantcast is 12-34, high Asian, African-American and ethnic index, less income and low education. Alexa has the site ranked at 3. Alexa also shows 22.5 minutes a day and 15.88 pages per user per day.

Yuku

+Social Glue Award

A Yuku community is free to set up and easy to build your way. It's both simple and flexible. Whether your community is small and tight-knit or huge and public, the Yuku platform has everything you need to create and grow your community. The solution is built using KickApps.

Compete shows over 1.19 million U.S. visitors last month. Quantcast reports 2.7 million global visitors last month. The profile of the users according to Quantcast is male, young adults, high Asian and less income. Alexa has the site ranked at 1,056. Alexa also shows 11.1 minutes a day and 9.8 pages per user per day which is surprisingly higher than the more Ning who seems to get more press coverage and traffic.

Measuring Platforms – Research Tools

Alexa

Alexa is a website measurement platform.

Allows you look at different statistics on website traffic and see their ranking based on number of users, number of minutes and pages on site. The tracking is based on the Alexa toolbar which is not used by all Internet users so it has been accused being biased toward the more technical user in the past. I actually believe it’s a good data point to know. Alexa is owned by Amazon.

Compete

Compete is a new breed of web analytics company. We have a diverse sample of 2,000,000+ U.S. Internet users that have given us permission to analyze the web pages they visit and ask them questions via surveys. We're betting that the insights we create from consumers' online behavior - whether they're watching, searching, shopping or socializing - is valuable for companies who are looking to radically improve their marketing. We think that web analytics means analyzing what consumers do across the entire web, not just what they do within a particular site, and that marketers can use this rich information across the entire company, not just for online media planning or site design decisions.

Quantcast

Quantcast is a new breed of audience service, focused on helping buyers and sellers quantify the real-time characteristics of digital media consumers against which they can activate addressable advertising solutions. Quantcast provides publishers, marketers and agencies unmatched capabilities to measure, organize, discover and transact based on directly-measured traffic and inferred audience data.

More Stories By John Ryan

John is an experienced leader with a strong background of defining and executing company strategies. He is especially skilled in channel management, market analysis, brand marketing and selling technology products and services. He has successfully served in a number of executive positions and has been in management for 20 years. John is currently writing a book on increasing revenue generation. He has been a co-author of a comprehensive marketing methodology for high tech companies and has helped venture capitalists and private equity firms gauge their technology investments. In 2004, John served as Vice President of Marketing for the NA arm of the $6B IT Services division of Siemens, AG. John served on the board of directors at WebTrends, purchased by NetIQ (NTIQ) for $1 billion in 2001. WebTrends was highly successful dominating the web site analysis and reporting space. Prior to WebTrends, John was the Vice President of Marketing for Tivoli Systems. John has worked as a contracted consultant for established companies, start ups and top analyst firms. John can be reached at [email protected] or you can follow him on Twitter @buyersteps

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