|By John Ryan||
|July 16, 2009 03:00 PM EDT||
Part three of this popular series looks at Reddit, Reunion (MyLife.com), ShareThis, StumbleUpon, Tagged, Technorati, Tribe, Twitter, Urbanchat, Viddler, Wangyou, Wikipedia, Xanga, Xiaonei, Xing, Yelp, YouTube and Yuku.
This is part 3 of 3 of a continuing series on Social Media Companies. You can go to Part 1 and Part 2. As with all parts of the list, if you see any problems with the data or you believe a company should be on this list, please let me know. [email protected]
I hope you have enjoyed these lists and in a few months, I may update based on new compelling data. This is especially compelling when you consider what Forrester had to say about Social Media marketing growth.
Reddit is a source for what's new and popular on the web.
Users like you provide all of the content and decide, through voting, what's good ( ) and what's junk ( ). Links that receive community approval bubble up towards #1, so the front page is constantly in motion and (hopefully) filled with fresh, interesting links.
Compete reports over 6 million U.S. visitors last month. Quantcast’s rough estimate reports 1.3 million U.S. visitors a month. The profile of the users according to Quantcast is male, 18 and over, Caucasian and educated. Alexa has the site ranked at 634. Alexa also shows 6 minutes a day and 6 pages per user per day.
Reunion was recently renamed as MyLife. Lists US and Canadian high schools. You can also search for people. There is a free registration to see who is listed. An annual fee is required to send personal email and use other features. MyLife claims over 22 million members.
Compete reports over 8 million U.S. visitors last month. Quantcast’s rough estimate reports 2 million U.S. visitors a month. The profile of the users according to Quantcast is female, 35 and over, Caucasian and African-American. They are also low on the college education index. Alexa has the site ranked at 929. Alexa also shows 2.5 minutes a day and 2.39 pages per user per day.
As the online world continues to expand, it’s becoming more difficult to sift through the clutter. ShareThis can help. ShareThis lets you share to all of your profiles, blogs, friends and contacts. If you see something you want to share, simply click the ShareThis button on the webpage or your browser plugin for instant sharing.
Compete reports over 5.8 million U.S. visitors last month. Quantcast’s rough estimate reports 38.4 million U.S. visitors a month. The profile of the users according to Quantcast is male, 18 and over, more affluent and more educated. Alexa has the site ranked at 11,565. Alexa also shows 3.3 minutes a day and 2.78 pages per user per day. It’s important to note that ShareThis is more of a sharing utility and not necessarily a destination.
StumbleUpon is a web browser plug-in that allows users to discover web pages, photos, videos, and news articles. Users can also rate these items.
Compete reports over 5.0 million U.S. visitors last month. Quantcast’s rough estimate reports 822,000 U.S. visitors a month. The profile of the users according to Quantcast is male, 18 and over, more affluent and more educated. Alexa has the site ranked at 422. Alexa also shows 4.2 minutes a day and 5.49 pages per user per day. It’s important to note that StumbleUpon can be described as more of a sharing utility and not necessarily a destination.
+Social Glue Award
Tagged helps people keep in touch with their friends and especially helps them make new ones too. We provide a fun media experience featuring expressive custom profiles, fluid widget embedding, integrated video, chat, and much more.
Compete reports over 8.5 million U.S. visitors last month. Quantcast’s reports 22.4 million global visitors a month. The profile of the users according to Quantcast is female, 12-17 and 35-49 oddly enough, African-American and Hispanic, less affluent and less educated. Alexa has the site ranked at 80. Alexa also shows 20.2 minutes a day and 14.97 pages per user per day.
Technorati is real-time search for user-generated media (including weblogs) by tag or keyword. Also provides popularity indexes.
Compete reports over 3.1 million U.S. visitors last month. Quantcast’s reports 5.9 million global visitors a month. There is no demographic data to report, but Technorati has a very high index in Brazil, Indian and Japan. Alexa has the site ranked at 680. Alexa also shows 2.8 minutes a day and 3.49 pages per user per day.
Tribe believes you should connect to other people to get things done. Since that can be surprisingly hard in a city, we founded tribe.net to make it easier. Whether it's for finding the right job, a killer apartment, a good restaurant, a gentle dentist, or a hiking buddy, we think those tasks are best done by connecting with other local people for advice and sharing.
The people you connect to can be your friends, people who live in your neighborhood, or people who live in your city that share a common interest with you. Tribe.net makes finding those people easier. You can invite friends, search for people with similar interests, and join or create tribes (member-created online groups) dedicated to interests you might have. The more people you're connected to, the better tribe.net will work for you.
Compete reports over 617,000 visitors last month. Quantcast’s rough estimate reports 934,000 U.S. visitors last month. The profile of the users according to Quantcast is male, 18-49, low Asian, less affluent and educated. Alexa has the site ranked at 5,440. Alexa also shows 2.8 minutes a day and 3.56 pages per user per day.
+Social Glue Award
Twitter is by far the most well-known micro-blogging service that uses instant messaging, SMS or a web interface. Twitter makes it easy for people to get known in the Internet community. For instance, you can follow me at BuyerSteps.
Compete reports almost 23 million U.S. visitors last month. Quantcast’s rough estimate reports 21.9 million U.S. visitors last month. The profile of the users according to Quantcast is female, high African-American index, less affluent and educated. Alexa has the site ranked at 28. Alexa also shows 8.5 minutes a day and 8.35 pages per user per day.
+Social Glue Award
Urbanchat’s name is just what it is - where the streets are talking.
Compete reports almost 321,000 U.S. visitors last month. Quantcast’s rough estimate reports 545,000 U.S. visitors last month. The profile of the users according to Quantcast is female, 12-34, extremely high African-American index, less affluent and less educated. Alexa has the site ranked at 7,715. Alexa also shows 25.2 minutes a day and 22.5 pages per user per day.
Viddler is a video sharing service. You can upload as many videos as you want—you get nearly unlimited space with Viddler.
Compete reports almost 905,000 U.S. visitors last month. Quantcast’s reports 2.1 million U.S. visitors last month. The profile of the users according to Quantcast is male, 12-49, high ethnic index, low income and less educated. Alexa has the site ranked at 2,623. Alexa also shows 3.6 minutes a day and 2.4 pages per user per day.
+Social Glue Award
WangYou Media is a leading cross-media Entertainment Company in China with operations in internet services, wireless value added services (WVAS) and traditional media broadcasting services. Through its diversified and integrated platforms, WangYou Media focuses on promoting user-generated content (UGC).
Compete has no China numbers to show here which would affect their ability to evaluate Wangyou’s traffic. Quantcast is also limited to a rough estimate based solely on U.S. numbers. This is clearly an Asian site that receives most of its traffic from China. Alexa has the site ranked at 1,194. Alexa also shows 2.4 minutes a day and 9.69 pages per user per day.
Wikipedia is the online collaborative encyclopedia that has changed how people all over the world can get information.
Compete shows almost 63 million U.S. visitors last month. Quantcast’s rough estimate reports 72 million U.S. visitors last month. The profile of the users according to Quantcast is male, 12-34, high Asian and ethnic index, low income and educated. Alexa has the site ranked at 7. Alexa also shows 5.2 minutes a day and 4.35 pages per user per day.
Xanga is personal publishing and offers free weblogs. It seems very focused on personality-based content.
Compete shows almost 1.5 million U.S. visitors last month. Quantcast reports 3.7 million global visitors last month. The profile of the users according to Quantcast is female, 12-34, high Asian index, low income and not college-educated which could just mean they have a large representation of young kids. Alexa has the site ranked at 498. Alexa also shows 9.2 minutes a day and 6.99 pages per user per day.
+Social Glue Award
Xiaonei literally "on-campus network" is a Chinese social networking site popular among college students in China. It is show in the Chinese language.
Compete shows only 39,000 U.S. visitors last month, but according to Alexa 92% of Xiaonei’s traffic comes from China. Like Compete, Quantcast’s data is low on Xiaonei, but they do show a high male Asian group. Alexa has the site ranked at 137. Alexa also shows 20.8 minutes a day and 14.38 pages per user per day.
Xing is a social software platform providing a small-world network for professionals. Imagine LinkedIn for German users because 80% of their users according to Alexa come from Germany.
Compete shows almost 149,000 U.S. visitors last month. Quantcast’s rough estimate reports 68.2 million U.S. visitors last month. The profile of the users according to Quantcast is male, 35-49, high ethnic index, high income and very educated. Alexa has the site ranked at 337. Alexa also shows 6.9 minutes a day and 4.26 pages per user per day.
On Yelp, members share their favorite recommendations - everything from the latest restaurants and shops, to the best hair salons and spas, to doctors and yoga instructors.
Compete shows almost 27.5 million U.S. visitors last month. Quantcast’s rough estimate reports 6.1 million U.S. visitors last month. The profile of the users according to Quantcast is female, 18-34, high Asian and ethnic index, high income and very educated. Alexa has the site ranked at 395. Alexa also shows 3.8 minutes a day and 4.29 pages per user per day.
+Social Glue Award
YouTube is a way to get your videos to the people who matter to you. You can upload, tag and share your videos worldwide. YouTube is the top site in the world for video traffic.
Compete shows over 78 million U.S. visitors last month. Quantcast’s rough estimate reports over 71 million U.S. visitors last month. The profile of the users according to Quantcast is 12-34, high Asian, African-American and ethnic index, less income and low education. Alexa has the site ranked at 3. Alexa also shows 22.5 minutes a day and 15.88 pages per user per day.
+Social Glue Award
A Yuku community is free to set up and easy to build your way. It's both simple and flexible. Whether your community is small and tight-knit or huge and public, the Yuku platform has everything you need to create and grow your community. The solution is built using KickApps.
Compete shows over 1.19 million U.S. visitors last month. Quantcast reports 2.7 million global visitors last month. The profile of the users according to Quantcast is male, young adults, high Asian and less income. Alexa has the site ranked at 1,056. Alexa also shows 11.1 minutes a day and 9.8 pages per user per day which is surprisingly higher than the more Ning who seems to get more press coverage and traffic.
Measuring Platforms – Research Tools
Alexa is a website measurement platform.
Allows you look at different statistics on website traffic and see their ranking based on number of users, number of minutes and pages on site. The tracking is based on the Alexa toolbar which is not used by all Internet users so it has been accused being biased toward the more technical user in the past. I actually believe it’s a good data point to know. Alexa is owned by Amazon.
Compete is a new breed of web analytics company. We have a diverse sample of 2,000,000+ U.S. Internet users that have given us permission to analyze the web pages they visit and ask them questions via surveys. We're betting that the insights we create from consumers' online behavior - whether they're watching, searching, shopping or socializing - is valuable for companies who are looking to radically improve their marketing. We think that web analytics means analyzing what consumers do across the entire web, not just what they do within a particular site, and that marketers can use this rich information across the entire company, not just for online media planning or site design decisions.
Quantcast is a new breed of audience service, focused on helping buyers and sellers quantify the real-time characteristics of digital media consumers against which they can activate addressable advertising solutions. Quantcast provides publishers, marketers and agencies unmatched capabilities to measure, organize, discover and transact based on directly-measured traffic and inferred audience data.
The Internet of Things (IoT) promises to evolve the way the world does business; however, understanding how to apply it to your company can be a mystery. Most people struggle with understanding the potential business uses or tend to get caught up in the technology, resulting in solutions that fail to meet even minimum business goals. In his session at @ThingsExpo, Jesse Shiah, CEO / President / Co-Founder of AgilePoint Inc., showed what is needed to leverage the IoT to transform your business. He discussed opportunities and challenges ahead for the IoT from a market and technical point of vie...
Jan. 27, 2015 06:15 PM EST Reads: 3,162
IoT is still a vague buzzword for many people. In his session at @ThingsExpo, Mike Kavis, Vice President & Principal Cloud Architect at Cloud Technology Partners, discussed the business value of IoT that goes far beyond the general public's perception that IoT is all about wearables and home consumer services. He also discussed how IoT is perceived by investors and how venture capitalist access this space. Other topics discussed were barriers to success, what is new, what is old, and what the future may hold. Mike Kavis is Vice President & Principal Cloud Architect at Cloud Technology Pa...
Jan. 27, 2015 06:15 PM EST Reads: 3,928
Dale Kim is the Director of Industry Solutions at MapR. His background includes a variety of technical and management roles at information technology companies. While his experience includes work with relational databases, much of his career pertains to non-relational data in the areas of search, content management, and NoSQL, and includes senior roles in technical marketing, sales engineering, and support engineering. Dale holds an MBA from Santa Clara University, and a BA in Computer Science from the University of California, Berkeley.
Jan. 27, 2015 06:00 PM EST Reads: 3,137
The Internet of Things (IoT) is rapidly in the process of breaking from its heretofore relatively obscure enterprise applications (such as plant floor control and supply chain management) and going mainstream into the consumer space. More and more creative folks are interconnecting everyday products such as household items, mobile devices, appliances and cars, and unleashing new and imaginative scenarios. We are seeing a lot of excitement around applications in home automation, personal fitness, and in-car entertainment and this excitement will bleed into other areas. On the commercial side, m...
Jan. 27, 2015 06:00 PM EST Reads: 2,868
"People are a lot more knowledgeable about APIs now. There are two types of people who work with APIs - IT people who want to use APIs for something internal and the product managers who want to do something outside APIs for people to connect to them," explained Roberto Medrano, Executive Vice President at SOA Software, in this SYS-CON.tv interview at Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Jan. 27, 2015 02:30 PM EST Reads: 2,449
Performance is the intersection of power, agility, control, and choice. If you value performance, and more specifically consistent performance, you need to look beyond simple virtualized compute. Many factors need to be considered to create a truly performant environment. In his General Session at 15th Cloud Expo, Harold Hannon, Sr. Software Architect at SoftLayer, discussed how to take advantage of a multitude of compute options and platform features to make cloud the cornerstone of your online presence.
Jan. 27, 2015 02:15 PM EST Reads: 3,023
An entirely new security model is needed for the Internet of Things, or is it? Can we save some old and tested controls for this new and different environment? In his session at @ThingsExpo, New York's at the Javits Center, Davi Ottenheimer, EMC Senior Director of Trust, reviewed hands-on lessons with IoT devices and reveal a new risk balance you might not expect. Davi Ottenheimer, EMC Senior Director of Trust, has more than nineteen years' experience managing global security operations and assessments, including a decade of leading incident response and digital forensics. He is co-author of t...
Jan. 27, 2015 02:15 PM EST Reads: 3,281
SYS-CON Media announced that Splunk, a provider of the leading software platform for real-time Operational Intelligence, has launched an ad campaign on Big Data Journal. Splunk software and cloud services enable organizations to search, monitor, analyze and visualize machine-generated big data coming from websites, applications, servers, networks, sensors and mobile devices. The ads focus on delivering ROI - how improved uptime delivered $6M in annual ROI, improving customer operations by mining large volumes of unstructured data, and how data tracking delivers uptime when it matters most.
Jan. 27, 2015 02:00 PM EST Reads: 3,623
DevOps Summit 2015 New York, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that it is now accepting Keynote Proposals. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development cycles that produce software that is obsolete at launch. DevOps may be disruptive, but it is essential.
Jan. 27, 2015 01:15 PM EST Reads: 2,344
Almost everyone sees the potential of Internet of Things but how can businesses truly unlock that potential. The key will be in the ability to discover business insight in the midst of an ocean of Big Data generated from billions of embedded devices via Systems of Discover. Businesses will also need to ensure that they can sustain that insight by leveraging the cloud for global reach, scale and elasticity.
Jan. 27, 2015 01:00 PM EST Reads: 3,914
The Internet of Things will greatly expand the opportunities for data collection and new business models driven off of that data. In her session at @ThingsExpo, Esmeralda Swartz, CMO of MetraTech, discussed how for this to be effective you not only need to have infrastructure and operational models capable of utilizing this new phenomenon, but increasingly service providers will need to convince a skeptical public to participate. Get ready to show them the money!
Jan. 27, 2015 12:30 PM EST Reads: 2,807
How do APIs and IoT relate? The answer is not as simple as merely adding an API on top of a dumb device, but rather about understanding the architectural patterns for implementing an IoT fabric. There are typically two or three trends: Exposing the device to a management framework Exposing that management framework to a business centric logic Exposing that business layer and data to end users. This last trend is the IoT stack, which involves a new shift in the separation of what stuff happens, where data lives and where the interface lies. For instance, it's a mix of architectural styles ...
Jan. 27, 2015 12:30 PM EST Reads: 2,847
The 3rd International Internet of @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that its Call for Papers is now open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
Jan. 27, 2015 12:15 PM EST Reads: 2,842
Jan. 27, 2015 12:00 PM EST Reads: 7,735
"There is a natural synchronization between the business models, the IoT is there to support ,” explained Brendan O'Brien, Co-founder and Chief Architect of Aria Systems, in this SYS-CON.tv interview at the 15th International Cloud Expo®, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Jan. 27, 2015 11:45 AM EST Reads: 3,436
The Internet of Things will put IT to its ultimate test by creating infinite new opportunities to digitize products and services, generate and analyze new data to improve customer satisfaction, and discover new ways to gain a competitive advantage across nearly every industry. In order to help corporate business units to capitalize on the rapidly evolving IoT opportunities, IT must stand up to a new set of challenges. In his session at @ThingsExpo, Jeff Kaplan, Managing Director of THINKstrategies, will examine why IT must finally fulfill its role in support of its SBUs or face a new round of...
Jan. 27, 2015 11:45 AM EST Reads: 2,585
The BPM world is going through some evolution or changes where traditional business process management solutions really have nowhere to go in terms of development of the road map. In this demo at 15th Cloud Expo, Kyle Hansen, Director of Professional Services at AgilePoint, shows AgilePoint’s unique approach to dealing with this market circumstance by developing a rapid application composition or development framework.
Jan. 27, 2015 11:30 AM EST Reads: 1,975
ARMONK, N.Y., Nov. 20, 2014 /PRNewswire/ -- IBM (NYSE: IBM) today announced that it is bringing a greater level of control, security and flexibility to cloud-based application development and delivery with a single-tenant version of Bluemix, IBM's platform-as-a-service. The new platform enables developers to build ap...
Jan. 27, 2015 11:15 AM EST Reads: 2,789
“The age of the Internet of Things is upon us,” stated Thomas Svensson, senior vice-president and general manager EMEA, ThingWorx, “and working with forward-thinking companies, such as Elisa, enables us to deploy our leading technology so that customers can profit from complete, end-to-end solutions.” ThingWorx, a PTC® (Nasdaq: PTC) business and Internet of Things (IoT) platform provider, announced on Monday that Elisa, Finnish provider of mobile and fixed broadband subscriptions, will deploy ThingWorx® platform technology to enable a new Elisa IoT service in Finland and Estonia.
Jan. 27, 2015 11:00 AM EST Reads: 1,630
Advanced Persistent Threats (APTs) are increasing at an unprecedented rate. The threat landscape of today is drastically different than just a few years ago. Attacks are much more organized and sophisticated. They are harder to detect and even harder to anticipate. In the foreseeable future it's going to get a whole lot harder. Everything you know today will change. Keeping up with this changing landscape is already a daunting task. Your organization needs to use the latest tools, methods and expertise to guard against those threats. But will that be enough? In the foreseeable future attacks w...
Jan. 27, 2015 11:00 AM EST Reads: 2,966