|By John Ryan||
|July 17, 2009 07:30 AM EDT||
There is so much going on in social media, it’s difficult to keep up. So I’m starting a series on different aspects of the social media landscape. We start with social networking and bookmarking sites. I tried to focus on the sites with the most traction so the articles don’t get unwieldy. If the reader feels like I missed a social networking or bookmarking site with more traffic along with stickiness, please let me know ([email protected]). I’ll be happy to update the list if I feel your argument has merit. Also, if I made any mistakes, please let me know. There were a lot of numbers here and I learned long ago that I am not infallible by any stretch of the imagination.
You can go to Part 2 (H-P) here and Part 3 (Q-Z) here.
We’ll start with A-G of Social Networking and Bookmarks. In just a few days, I’ll release H-P and so on. Some of these sites are really sticky. If the stickiness really impressed me, I issued the Social Glue Award to the site. It’s my way of saying I’m impressed with the stickiness of the site which I believe is a critical metric for the site’s chance of staying alive in a more competitive future. It’s not easy to get that kind of user loyalty and I hope they feel recognized for their efforts.
On the market research part of this, I used Alexa, Compete and Quantcast to reflect sometimes similar metrics and sometimes differing opinions. I put some description of these services at the end. Some of Quantcast’s estimates were rough which means the website hasn’t registered with Quantcast. The demographic profiles of the users also came from Quantcast so if they use a rough estimate, please weigh that into your analysis. I hope all sites register with Quantcast soon to improve all transparency for everyone. Congratulations to everyone on the list, it’s not easy to get this much traffic, that’s the first hurdle.
ActiveRain is a technology/media company hybrid that operates the largest and most active social network in the real estate space.
Our roots go back almost 6 years but unlike many new "real estate technology" companies we are not trying to change the business model, but rather provide the technology to augment an existing one. Over the years we've worked very closely with agents and companies both large and small, providing the technology to support their core business, selling homes. Our goal is to "Empower the real estate professional" and as an extension empower the consumer. We don't believe in placing additional barriers between the consumer and the agent.
According to Compete, ActiveRain has 900,000 U.S. users a month. Quantcast has a rough estimate of 711,000 monthly U.S. visitors who are mostly 18-49, high African-American index, affluent and college educated. Alexa ranks it as the No. 5,269 website on the Internet, 7.9 minutes a day per user and over 6 pages per day per user.
American On-Line Instant Messaging (AIM)
AIM is the granddaddy of the ability to instant message your buddies.
5.4 million U.S. visitors a month according to Compete, a year ago it was over 9 million. Quantcast has a rough estimate of 1.8 million monthly U.S. visitors who are mostly female and teens. AIM also has a strong index for an older demographic. Alexa ranks it as the No. 1,021 website on the Internet, 2 minutes a day per user and 1.8 pages per day.
+Social Glue Award
AsianTown is a niche site focused on the Asian community as members, but seems to cover all topics.
The site gets 80,000 monthly visitors according to Compete. Quantcast has a rough estimate of about 80,000 U.S. visitors a month who are mostly Asian, male, young and less affluent. Alexa has it ranked as no. 22,515 on the Internet with the average user spending over 18 minutes a day and looking at 31 pages which is remarkable and says something about choosing a niche.
+Social Glue Award
Badoo is a truly worldwide online community that provides its members with the ability to communicate and share their lives with people both locally and around the globe. Its many features include the next generation in photo/video sharing and social networking. More importantly, though, Badoo allows its users to gain an instant mass audience for themselves and their work.
They claim over 35 million users. Compete says it has 182,000 U.S. visitors a month and it’s on the rise. In the U.S. according to Quantcast’s rough estimate, Badoo reaches 335k people a month with the profile as being mostly male, between the ages of 18-49, Hispanic and less affluent. Alexa has it ranked as no. 147 on the Internet with 15.8 minutes a day on average per user and 24 pages per user per day.
+Social Glue Award
Bebo is a popular social networking site which connects you to everyone and everything you care about. It is your life online - a social experience that helps you discover what's going on with your world and helps the world discover what’s going on with you.
Bebo combines community, self-expression and entertainment, enabling you to consume, create, discover, curate and share digital content in entirely new ways. Bebo has sites all across the globe - US, UK, Ireland, Australia, New Zealand, Canada, Poland, France, Germany, Italy, Spain, India and the Netherlands.
Bebo claims 35 million users. According to Compete, Bebo reaches 4 million users per month in the U.S. and Quantcast’s rough estimate says it users are mostly female, high index for 12-17, less affluent, high ethnic index and not much education – yet. Notice the ages. Alexa has it ranked as the 164 website on the Internet with 17 minutes a day and 24.6 pages per user.
+Social Glue Award
BlackPlanet is a niche site targeted for the black community.
Over 20 million users. Compete reports it as having 1.5 million users per month in the U.S. Quantcast reports the site as having 1.4 million users per month mostly African-American. Alexa has it ranked as website number 1,390 on the Internet with over 14 minutes per day and 18 pages per user per day over the last 90 days.
BlogCatalog is more than just a social community for bloggers; we are one of the largest blog directories on the internet. Whether you are looking to search blogs, connect with bloggers, learn more about blogging, or promote your own blog, BlogCatalog is for you.
Compete reports 1.8 million monthly visitors for the U.S. Quantcast has a rough estimate of 11 million people per month, mostly male between 18 and 49 years old. High Hispanic, Asian and ethnic index scores, less affluent and well-educated. Alexa ranks it as website number 375 on the Internet with 2.9 minutes day and 3.8 page views per user.
Buzznet is a social media site where passionate fans interact in thousands of music communities.
Buzznet has thriving fan communities in which fans actively participate by sharing millions of photos, videos and blog posts about their favorite bands. Buzznet offers music premieres, tour dates and exclusive editorial programming. Buzznet also offers music, with licenses from top labels.
Compete reports 2 million visitors in the U.S. per month. Quantcast has a rough estimate of 1.7 million people per month, mostly young female between 12 and 34 years old. High Hispanic index and lower on the education side probably due to the age demographic. Alexa ranks it as website number 797 on the Internet with 3.9 minutes day and 4.7 page views per user.
+Social Glue Award
Launched in late 2006, CafeMom is a social-networking/community site for moms and a leading women's/parenting site on the internet.
1.4 million visitors a month from the U.S. according to Compete. Quantcast estimates 1.2 million users, mostly female with a high index for 18-34, more visitors with ethnic background than average, has kids with a high index toward lower to middle income. Alexa has it ranked as 3,726 on the Internet with over 9 minutes per day and 8 pages per user each day.
Care2 is a niche site for people who want to make a positive difference in the world.
They claim over 10 million users.
Compete reports 1.4 million U.S. visitors per month. Quantcast has a rough estimate of 1 million visitors per month, with high indexes for female, over 50 Caucasian, less affluent and highly educated. Alexa has it ranked as number 3,097 on the Internet with 4 minutes per day and over 4 daily page views per user.
Chinaren is based out of China. Compete reports 459,000 U.S. visitors per month. Quantcast has a rough estimate of 54,000 U.S. visitors per month, with high indexes for male, 18-49, affluent and extremely educated. Alexa has it ranked as number 669 on the Internet with 4.2 minutes per day and over 4.2 daily page views per user.
Classmates allow the user to keep in touch with friends you have gained from school, military and work.
Claims over 40 million users. Compete reports almost 16 million U.S. visitors per month. Quantcast has a rough estimate of 8 million visitors per month, with high indexes for female, over 50 Caucasian and no college. Alexa has it ranked as number 548 on the Internet with 4 minutes a day and 4 pages a day per user.
+Social Glue Award
Couchsurfing is a non-profit organization that makes connections between travelers and the communities they visit. Members use the site to find accommodations around the world.
Over 1 million members. Compete reports 95,000 U.S. visitors per month. Quantcast reports 836,000 worldwide visitors of this site. Alexa has it ranked as number 6,361 on the Internet with 12 minutes a day and over 14 pages per day per user.
Delicious is a social bookmarking service that allows users to tag, save, manage and share web pages from a centralized source. With emphasis on the power of the community, Delicious greatly improves how people discover, remember and share on the Internet.
Almost 2 millions users a month according to Compete. Quantcast has a rough estimate of 288k U.S. visitors per month, with high indexes for male, 35-49, less affluent.
Alexa has it ranked as website 708 on the Internet with 2.6 minutes per day and over 3 pages per day per user.
+Social Glue Award
DeviantArt is a niche site for artists.
Over 10 million users. Compete reports 4.8 million U.S. visitors and rising quickly. Quantcast reports 14.4 million worldwide visitors per month, pretty even on male/female, high index 12-34 years of age, high Asian and ethnic. The site has a low income and low college index which could reflect the younger age profile of the users. Alexa has it ranked as website 116 on the Internet with 8.7 minutes per day and over 8 pages per day per user.
Digg is a social bookmarking site.
Digg is a place for people to discover and share content from anywhere on the web. From the biggest online destinations to the most obscure blog, Digg surfaces the best stuff as voted on by our users. You won’t find editors at Digg — we’re here to provide a place where people can collectively determine the value of content and we’re changing the way people consume information online.
Almost 40 unique million U.S. visitors according to Compete. Quantcast reports 28.6 million global visitors per month, with high indexes for male, 18-49 years old, high ethnic index and less affluent. .According to Alexa, it is ranked as number 158 on the Internet with 4.8 minutes per day and almost 6 pages per day per user.
Eons is the site for the generation of boomers who are lovin’ life on the flip side. Eons.com is the online community for “BOOMers,” those of us born between 1946 and 1964 and beyond, who want to learn and do more to make the most of every stage of life.
271,000 monthly U.S. visitors according to Compete. Quantcast reports 259,000 global visitors per month, with 71% in the U.S., with high indexes for female, over 50 years old, high Caucasian, with a high low income index. Ironically, it also scores high for the affluent end of the spectrum. The lower wage score may reflect fixed income families. Higher index score for education. According to Alexa, it is ranked as number 18,889 on the Internet with 6.7 minutes per day and under 6 pages per day per user.
Epinions helps people make informed buying decisions. It is a premier consumer reviews platform on the Web and a reliable source for valuable consumer insight, unbiased advice, in-depth product evaluations and personalized recommendations.
Compete reports 4 million U.S. visitors per month. Quantcast has a rough estimate of 3.5 million U.S. visitors per month, with high indexes for male and over 18, Caucasian, more affluent and college educated. Alexa has it ranked as number 2,060 on the Internet with 1.8 minutes per day over 1.99 pages per user per day.
+Social Glue Award
Facebook is a free access social site started at Harvard and now is open to the world. Facebook's mission is to give people the power to share and make the world more open and connected.
Millions of people use Facebook everyday to keep up with friends, upload an unlimited number of photos, share links and videos, and learn more about the people they meet.
200 million users. Compete reports 113 million U.S. visitors per month. Quantcast has a rough estimate of 91.2 million U.S. visitors per month, with high indexes for female but a strong showing for male also. Look for ages 18-34, high African-American, more affluent and college educated. Alexa has it ranked as number 4 on the Internet with 25.5 minutes per day over 12 pages per user per day.
Fark is interesting, bizarre and amusing news stories, along with regular photo manipulation contests.
Compete reports 1.2 million U.S. users in May. Quantcast reports 2.1 million worldwide visitors per month, with high indexes for male also. Look for ages 35 and over, high Caucasian, low income and college. Alexa has it ranked as number 3,108 on the Internet with 5.8 minutes per day over 3.8 pages per user per day.
+Social Glue Award
Flickr is an image and video hosting site. Used as a photo repository.
27 unique U.S. visitors a month according to Compete. Quantcast has a rough estimate of 21.8 million U.S. visitors per month, with high indexes for male, 18-49, Asian and ethnic, about average for income and education. .Alexa has ranked it as number 30 on the Internet with 4.8 minutes per day with over 8 pages per day per user.
Flixster is a niche site all about movies. Share and talk about movies with people all over the world.
63 million users according to Flixster. Users must be 13 and over. Compete reports almost 5 million monthly U.S. unique visitors. Quantcast reports 9.9 worldwide visitors per month, with high indexes for female, 12-34, less affluent and no college which probably reflects the age range. .Alexa has ranked this site as number 583 with user spending over 3.3 minutes per day and 3.42 pages per day.
+Social Glue Award
Fotolog is the world's leading photo-blogging site, one of the world's largest social networking sites and a global cultural phenomenon. More than 22 million members in over 200 countries use Fotolog as a simple and fun way to express themselves through online photo diaries or photo blogs.
Over 22 million members according to the site. Compete reports 304,000 U.S. unique visitors per month and is currently on a steep rise. Quantcast estimates 11.8 million worldwide visitors per month, with high indexes for male, 12-34, Hispanic and ethnic, low income and no college. Alexa has it ranked as the number 162 site on the Internet with users spending 18.8 minutes per day and almost 19 pages a day.
+Social Glue Award
With more than 105 million members worldwide, Friendster is a leading global online social network. Friendster is focused on helping people stay in touch with friends and discover new people and things that are important to them. Online adults, 18 and up, choose Friendster to connect with friends, family, school, social groups, activities and interests.
Compete reports 1.25 million U.S. visitors a month. Quantcast has a rough estimate of 2.0 million U.S. visitors per month, with high indexes 18-49, heavy Asian, low income and college educated. Alexa has it ranked as the number 73 site on the Internet with users spending 21 minutes per day and almost 18 pages a day on the site.
+Social Glue Award
Gaia Online has more than seven million visitors come every month to make friends, play games, watch movies in Gaia Cinemas, Gaia's virtual theaters, and participate in the world's most active online community.
Over 7 million monthly visitors claimed. Compete reports 1.1 million U.S. unique visitors every month. Quantcast reports 2.3 million worldwide visitors, high indexes for female, 12-34, Asian/Ethnic, has kids, low income and low education score. Alexa has it ranked as the number 839 site on the Internet with 28 minutes per day and over 30 pages per day per user.
+Social Glue Award
Geni is a private place for your family to build your family tree, preserve your history and share your lives.
Not much information from Compete or Quantcast. According to Alexa, Geni is the number 3,916 website on the Internet with 7.6 minutes per day and over 8 pages per day by user.
H through P is up next.
|JFUNNELL 07/06/09 03:49:57 AM EDT|
SYS-CON Events announced today that IceWarp will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. IceWarp, the leader of cloud and on-premise messaging, delivers secured email, chat, documents, conferencing and collaboration to today's mobile workforce, all in one unified interface
Sep. 1, 2015 03:00 PM EDT Reads: 439
In his session at @ThingsExpo, Lee Williams, a producer of the first smartphones and tablets, will talk about how he is now applying his experience in mobile technology to the design and development of the next generation of Environmental and Sustainability Services at ETwater. He will explain how M2M controllers work through wirelessly connected remote controls; and specifically delve into a retrofit option that reverse-engineers control codes of existing conventional controller systems so they don't have to be replaced and are instantly converted to become smart, connected devices.
Sep. 1, 2015 02:45 PM EDT Reads: 136
The Internet of Things is in the early stages of mainstream deployment but it promises to unlock value and rapidly transform how organizations manage, operationalize, and monetize their assets. IoT is a complex structure of hardware, sensors, applications, analytics and devices that need to be able to communicate geographically and across all functions. Once the data is collected from numerous endpoints, the challenge then becomes converting it into actionable insight.
Sep. 1, 2015 01:00 PM EDT
With the proliferation of connected devices underpinning new Internet of Things systems, Brandon Schulz, Director of Luxoft IoT – Retail, will be looking at the transformation of the retail customer experience in brick and mortar stores in his session at @ThingsExpo. Questions he will address include: Will beacons drop to the wayside like QR codes, or be a proximity-based profit driver? How will the customer experience change in stores of all types when everything can be instrumented and analyzed? As an area of investment, how might a retail company move towards an innovation methodolo...
Sep. 1, 2015 12:45 PM EDT Reads: 476
SYS-CON Events announced today that HPM Networks will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. For 20 years, HPM Networks has been integrating technology solutions that solve complex business challenges. HPM Networks has designed solutions for both SMB and enterprise customers throughout the San Francisco Bay Area.
Sep. 1, 2015 12:30 PM EDT Reads: 911
Consumer IoT applications provide data about the user that just doesn’t exist in traditional PC or mobile web applications. This rich data, or “context,” enables the highly personalized consumer experiences that characterize many consumer IoT apps. This same data is also providing brands with unprecedented insight into how their connected products are being used, while, at the same time, powering highly targeted engagement and marketing opportunities. In his session at @ThingsExpo, Nathan Treloar, President and COO of Bebaio, will explore examples of brands transforming their businesses by t...
Sep. 1, 2015 12:15 PM EDT Reads: 249
Through WebRTC, audio and video communications are being embedded more easily than ever into applications, helping carriers, enterprises and independent software vendors deliver greater functionality to their end users. With today’s business world increasingly focused on outcomes, users’ growing calls for ease of use, and businesses craving smarter, tighter integration, what’s the next step in delivering a richer, more immersive experience? That richer, more fully integrated experience comes about through a Communications Platform as a Service which allows for messaging, screen sharing, video...
Sep. 1, 2015 11:45 AM EDT Reads: 674
SYS-CON Events announced today that Pythian, a global IT services company specializing in helping companies leverage disruptive technologies to optimize revenue-generating systems, has been named “Bronze Sponsor” of SYS-CON's 17th Cloud Expo, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Founded in 1997, Pythian is a global IT services company that helps companies compete by adopting disruptive technologies such as cloud, Big Data, advanced analytics, and DevOps to advance innovation and increase agility. Specializing in designing, imple...
Sep. 1, 2015 11:45 AM EDT Reads: 322
As more and more data is generated from a variety of connected devices, the need to get insights from this data and predict future behavior and trends is increasingly essential for businesses. Real-time stream processing is needed in a variety of different industries such as Manufacturing, Oil and Gas, Automobile, Finance, Online Retail, Smart Grids, and Healthcare. Azure Stream Analytics is a fully managed distributed stream computation service that provides low latency, scalable processing of streaming data in the cloud with an enterprise grade SLA. It features built-in integration with Azur...
Sep. 1, 2015 11:15 AM EDT Reads: 290
SYS-CON Events announced today that Micron Technology, Inc., a global leader in advanced semiconductor systems, will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Micron’s broad portfolio of high-performance memory technologies – including DRAM, NAND and NOR Flash – is the basis for solid state drives, modules, multichip packages and other system solutions. Backed by more than 35 years of technology leadership, Micron's memory solutions enable the world's most innovative computing, consumer,...
Sep. 1, 2015 09:45 AM EDT Reads: 242
Contrary to mainstream media attention, the multiple possibilities of how consumer IoT will transform our everyday lives aren’t the only angle of this headline-gaining trend. There’s a huge opportunity for “industrial IoT” and “Smart Cities” to impact the world in the same capacity – especially during critical situations. For example, a community water dam that needs to release water can leverage embedded critical communications logic to alert the appropriate individuals, on the right device, as soon as they are needed to take action.
Sep. 1, 2015 09:00 AM EDT
While many app developers are comfortable building apps for the smartphone, there is a whole new world out there. In his session at @ThingsExpo, Narayan Sainaney, Co-founder and CTO of Mojio, will discuss how the business case for connected car apps is growing and, with open platform companies having already done the heavy lifting, there really is no barrier to entry.
Sep. 1, 2015 08:00 AM EDT Reads: 180
With the Apple Watch making its way onto wrists all over the world, it’s only a matter of time before it becomes a staple in the workplace. In fact, Forrester reported that 68 percent of technology and business decision-makers characterize wearables as a top priority for 2015. Recognizing their business value early on, FinancialForce.com was the first to bring ERP to wearables, helping streamline communication across front and back office functions. In his session at @ThingsExpo, Kevin Roberts, GM of Platform at FinancialForce.com, will discuss the value of business applications on wearable ...
Sep. 1, 2015 08:00 AM EDT
As more intelligent IoT applications shift into gear, they’re merging into the ever-increasing traffic flow of the Internet. It won’t be long before we experience bottlenecks, as IoT traffic peaks during rush hours. Organizations that are unprepared will find themselves by the side of the road unable to cross back into the fast lane. As billions of new devices begin to communicate and exchange data – will your infrastructure be scalable enough to handle this new interconnected world?
Sep. 1, 2015 08:00 AM EDT Reads: 168
WebRTC has had a real tough three or four years, and so have those working with it. Only a few short years ago, the development world were excited about WebRTC and proclaiming how awesome it was. You might have played with the technology a couple of years ago, only to find the extra infrastructure requirements were painful to implement and poorly documented. This probably left a bitter taste in your mouth, especially when things went wrong.
Sep. 1, 2015 03:00 AM EDT Reads: 467
Too often with compelling new technologies market participants become overly enamored with that attractiveness of the technology and neglect underlying business drivers. This tendency, what some call the “newest shiny object syndrome,” is understandable given that virtually all of us are heavily engaged in technology. But it is also mistaken. Without concrete business cases driving its deployment, IoT, like many other technologies before it, will fade into obscurity.
Aug. 31, 2015 09:00 PM EDT Reads: 381
The Internet of Things (IoT) is about the digitization of physical assets including sensors, devices, machines, gateways, and the network. It creates possibilities for significant value creation and new revenue generating business models via data democratization and ubiquitous analytics across IoT networks. The explosion of data in all forms in IoT requires a more robust and broader lens in order to enable smarter timely actions and better outcomes. Business operations become the key driver of IoT applications and projects. Business operations, IT, and data scientists need advanced analytics t...
Aug. 31, 2015 02:30 PM EDT Reads: 427
Akana has announced the availability of the new Akana Healthcare Solution. The API-driven solution helps healthcare organizations accelerate their transition to being secure, digitally interoperable businesses. It leverages the Health Level Seven International Fast Healthcare Interoperability Resources (HL7 FHIR) standard to enable broader business use of medical data. Akana developed the Healthcare Solution in response to healthcare businesses that want to increase electronic, multi-device access to health records while reducing operating costs and complying with government regulations.
Aug. 26, 2015 07:00 AM EDT Reads: 200
For IoT to grow as quickly as analyst firms’ project, a lot is going to fall on developers to quickly bring applications to market. But the lack of a standard development platform threatens to slow growth and make application development more time consuming and costly, much like we’ve seen in the mobile space. In his session at @ThingsExpo, Mike Weiner, Product Manager of the Omega DevCloud with KORE Telematics Inc., discussed the evolving requirements for developers as IoT matures and conducted a live demonstration of how quickly application development can happen when the need to comply wit...
Aug. 2, 2015 11:15 AM EDT Reads: 560
The Internet of Everything (IoE) brings together people, process, data and things to make networked connections more relevant and valuable than ever before – transforming information into knowledge and knowledge into wisdom. IoE creates new capabilities, richer experiences, and unprecedented opportunities to improve business and government operations, decision making and mission support capabilities.
Aug. 1, 2015 10:00 AM EDT Reads: 493