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An A to Z of the Social Media Landscape: A to G

A Cheat Sheet to Sites We Should Know: Part One

There is so much going on in social media, it’s difficult to keep up. So I’m starting a series on different aspects of the social media landscape. We start with social networking and bookmarking sites. I tried to focus on the sites with the most traction so the articles don’t get unwieldy. If the reader feels like I missed a social networking or bookmarking site with more traffic along with stickiness, please let me know ([email protected]). I’ll be happy to update the list if I feel your argument has merit. Also, if I made any mistakes, please let me know. There were a lot of numbers here and I learned long ago that I am not infallible by any stretch of the imagination.

You can go to Part 2 (H-P) here and Part 3 (Q-Z) here.

We’ll start with A-G of Social Networking and Bookmarks. In just a few days, I’ll release H-P and so on. Some of these sites are really sticky. If the stickiness really impressed me, I issued the Social Glue Award to the site. It’s my way of saying I’m impressed with the stickiness of the site which I believe is a critical metric for the site’s chance of staying alive in a more competitive future. It’s not easy to get that kind of user loyalty and I hope they feel recognized for their efforts.

On the market research part of this, I used Alexa, Compete and Quantcast to reflect sometimes similar metrics and sometimes differing opinions. I put some description of these services at the end. Some of Quantcast’s estimates were rough which means the website hasn’t registered with Quantcast. The demographic profiles of the users also came from Quantcast so if they use a rough estimate, please weigh that into your analysis. I hope all sites register with Quantcast soon to improve all transparency for everyone. Congratulations to everyone on the list, it’s not easy to get this much traffic, that’s the first hurdle.



ActiveRain is a technology/media company hybrid that operates the largest and most active social network in the real estate space.

Our roots go back almost 6 years but unlike many new "real estate technology" companies we are not trying to change the business model, but rather provide the technology to augment an existing one. Over the years we've worked very closely with agents and companies both large and small, providing the technology to support their core business, selling homes. Our goal is to "Empower the real estate professional" and as an extension empower the consumer. We don't believe in placing additional barriers between the consumer and the agent.

According to Compete, ActiveRain has 900,000 U.S. users a month. Quantcast has a rough estimate of 711,000 monthly U.S. visitors who are mostly 18-49, high African-American index, affluent and college educated. Alexa ranks it as the No. 5,269 website on the Internet, 7.9 minutes a day per user and over 6 pages per day per user.

American On-Line Instant Messaging (AIM)
AIM is the granddaddy of the ability to instant message your buddies.

5.4 million U.S. visitors a month according to Compete, a year ago it was over 9 million. Quantcast has a rough estimate of 1.8 million monthly U.S. visitors who are mostly female and teens. AIM also has a strong index for an older demographic. Alexa ranks it as the No. 1,021 website on the Internet, 2 minutes a day per user and 1.8 pages per day.

+Social Glue Award
AsianTown is a niche site focused on the Asian community as members, but seems to cover all topics.

The site gets 80,000 monthly visitors according to Compete. Quantcast has a rough estimate of about 80,000 U.S. visitors a month who are mostly Asian, male, young and less affluent. Alexa has it ranked as no. 22,515 on the Internet with the average user spending over 18 minutes a day and looking at 31 pages which is remarkable and says something about choosing a niche.


+Social Glue Award
Badoo is a truly worldwide online community that provides its members with the ability to communicate and share their lives with people both locally and around the globe. Its many features include the next generation in photo/video sharing and social networking. More importantly, though, Badoo allows its users to gain an instant mass audience for themselves and their work.

They claim over 35 million users. Compete says it has 182,000 U.S. visitors a month and it’s on the rise. In the U.S. according to Quantcast’s rough estimate, Badoo reaches 335k people a month with the profile as being mostly male, between the ages of 18-49, Hispanic and less affluent. Alexa has it ranked as no. 147 on the Internet with 15.8 minutes a day on average per user and 24 pages per user per day.

+Social Glue Award
Bebo is a popular social networking site which connects you to everyone and everything you care about. It is your life online - a social experience that helps you discover what's going on with your world and helps the world discover what’s going on with you.

Bebo combines community, self-expression and entertainment, enabling you to consume, create, discover, curate and share digital content in entirely new ways. Bebo has sites all across the globe - US, UK, Ireland, Australia, New Zealand, Canada, Poland, France, Germany, Italy, Spain, India and the Netherlands.

Bebo claims 35 million users. According to Compete, Bebo reaches 4 million users per month in the U.S. and Quantcast’s rough estimate says it users are mostly female, high index for 12-17, less affluent, high ethnic index and not much education – yet. Notice the ages. Alexa has it ranked as the 164 website on the Internet with 17 minutes a day and 24.6 pages per user.

Black Planet
+Social Glue Award
BlackPlanet is a niche site targeted for the black community.

Over 20 million users. Compete reports it as having 1.5 million users per month in the U.S. Quantcast reports the site as having 1.4 million users per month mostly African-American. Alexa has it ranked as website number 1,390 on the Internet with over 14 minutes per day and 18 pages per user per day over the last 90 days.

BlogCatalog is more than just a social community for bloggers; we are one of the largest blog directories on the internet. Whether you are looking to search blogs, connect with bloggers, learn more about blogging, or promote your own blog, BlogCatalog is for you.

Compete reports 1.8 million monthly visitors for the U.S. Quantcast has a rough estimate of 11 million people per month, mostly male between 18 and 49 years old. High Hispanic, Asian and ethnic index scores, less affluent and well-educated. Alexa ranks it as website number 375 on the Internet with 2.9 minutes day and 3.8 page views per user.

Buzznet is a social media site where passionate fans interact in thousands of music communities.

Buzznet has thriving fan communities in which fans actively participate by sharing millions of photos, videos and blog posts about their favorite bands. Buzznet offers music premieres, tour dates and exclusive editorial programming. Buzznet also offers music, with licenses from top labels.

Compete reports 2 million visitors in the U.S. per month. Quantcast has a rough estimate of 1.7 million people per month, mostly young female between 12 and 34 years old. High Hispanic index and lower on the education side probably due to the age demographic. Alexa ranks it as website number 797 on the Internet with 3.9 minutes day and 4.7 page views per user.


+Social Glue Award
Launched in late 2006, CafeMom is a social-networking/community site for moms and a leading women's/parenting site on the internet.

1.4 million visitors a month from the U.S. according to Compete. Quantcast estimates 1.2 million users, mostly female with a high index for 18-34, more visitors with ethnic background than average, has kids with a high index toward lower to middle income. Alexa has it ranked as 3,726 on the Internet with over 9 minutes per day and 8 pages per user each day.

Care2 is a niche site for people who want to make a positive difference in the world.

They claim over 10 million users.

Compete reports 1.4 million U.S. visitors per month. Quantcast has a rough estimate of 1 million visitors per month, with high indexes for female, over 50 Caucasian, less affluent and highly educated. Alexa has it ranked as number 3,097 on the Internet with 4 minutes per day and over 4 daily page views per user.

Chinaren is based out of China. Compete reports 459,000 U.S. visitors per month. Quantcast has a rough estimate of 54,000 U.S. visitors per month, with high indexes for male, 18-49, affluent and extremely educated. Alexa has it ranked as number 669 on the Internet with 4.2 minutes per day and over 4.2 daily page views per user.

Classmates allow the user to keep in touch with friends you have gained from school, military and work.

Claims over 40 million users. Compete reports almost 16 million U.S. visitors per month. Quantcast has a rough estimate of 8 million visitors per month, with high indexes for female, over 50 Caucasian and no college. Alexa has it ranked as number 548 on the Internet with 4 minutes a day and 4 pages a day per user.

+Social Glue Award
Couchsurfing is a non-profit organization that makes connections between travelers and the communities they visit. Members use the site to find accommodations around the world.

Over 1 million members. Compete reports 95,000 U.S. visitors per month. Quantcast reports 836,000 worldwide visitors of this site. Alexa has it ranked as number 6,361 on the Internet with 12 minutes a day and over 14 pages per day per user.


Delicious is a social bookmarking service that allows users to tag, save, manage and share web pages from a centralized source. With emphasis on the power of the community, Delicious greatly improves how people discover, remember and share on the Internet.

Almost 2 millions users a month according to Compete. Quantcast has a rough estimate of 288k U.S. visitors per month, with high indexes for male, 35-49, less affluent.

Alexa has it ranked as website 708 on the Internet with 2.6 minutes per day and over 3 pages per day per user.

+Social Glue Award
DeviantArt is a niche site for artists.

Over 10 million users. Compete reports 4.8 million U.S. visitors and rising quickly. Quantcast reports 14.4 million worldwide visitors per month, pretty even on male/female, high index 12-34 years of age, high Asian and ethnic. The site has a low income and low college index which could reflect the younger age profile of the users. Alexa has it ranked as website 116 on the Internet with 8.7 minutes per day and over 8 pages per day per user.

Digg is a social bookmarking site.

Digg is a place for people to discover and share content from anywhere on the web. From the biggest online destinations to the most obscure blog, Digg surfaces the best stuff as voted on by our users. You won’t find editors at Digg — we’re here to provide a place where people can collectively determine the value of content and we’re changing the way people consume information online.

Almost 40 unique million U.S. visitors according to Compete. Quantcast reports 28.6 million global visitors per month, with high indexes for male, 18-49 years old, high ethnic index and less affluent. .According to Alexa, it is ranked as number 158 on the Internet with 4.8 minutes per day and almost 6 pages per day per user.


Eons is the site for the generation of boomers who are lovin’ life on the flip side. Eons.com is the online community for “BOOMers,” those of us born between 1946 and 1964 and beyond, who want to learn and do more to make the most of every stage of life.

271,000 monthly U.S. visitors according to Compete. Quantcast reports 259,000 global visitors per month, with 71% in the U.S., with high indexes for female, over 50 years old, high Caucasian, with a high low income index. Ironically, it also scores high for the affluent end of the spectrum. The lower wage score may reflect fixed income families. Higher index score for education. According to Alexa, it is ranked as number 18,889 on the Internet with 6.7 minutes per day and under 6 pages per day per user.

Epinions helps people make informed buying decisions. It is a premier consumer reviews platform on the Web and a reliable source for valuable consumer insight, unbiased advice, in-depth product evaluations and personalized recommendations.

Compete reports 4 million U.S. visitors per month. Quantcast has a rough estimate of 3.5 million U.S. visitors per month, with high indexes for male and over 18, Caucasian, more affluent and college educated. Alexa has it ranked as number 2,060 on the Internet with 1.8 minutes per day over 1.99 pages per user per day.


+Social Glue Award
Facebook is a free access social site started at Harvard and now is open to the world. Facebook's mission is to give people the power to share and make the world more open and connected.

Millions of people use Facebook everyday to keep up with friends, upload an unlimited number of photos, share links and videos, and learn more about the people they meet.

200 million users. Compete reports 113 million U.S. visitors per month. Quantcast has a rough estimate of 91.2 million U.S. visitors per month, with high indexes for female but a strong showing for male also. Look for ages 18-34, high African-American, more affluent and college educated. Alexa has it ranked as number 4 on the Internet with 25.5 minutes per day over 12 pages per user per day.

Fark is interesting, bizarre and amusing news stories, along with regular photo manipulation contests.

Compete reports 1.2 million U.S. users in May. Quantcast reports 2.1 million worldwide visitors per month, with high indexes for male also. Look for ages 35 and over, high Caucasian, low income and college. Alexa has it ranked as number 3,108 on the Internet with 5.8 minutes per day over 3.8 pages per user per day.

+Social Glue Award
Flickr is an image and video hosting site. Used as a photo repository.

27 unique U.S. visitors a month according to Compete. Quantcast has a rough estimate of 21.8 million U.S. visitors per month, with high indexes for male, 18-49, Asian and ethnic, about average for income and education. .Alexa has ranked it as number 30 on the Internet with 4.8 minutes per day with over 8 pages per day per user.

Flixster is a niche site all about movies. Share and talk about movies with people all over the world.

63 million users according to Flixster. Users must be 13 and over. Compete reports almost 5 million monthly U.S. unique visitors. Quantcast reports 9.9 worldwide visitors per month, with high indexes for female, 12-34, less affluent and no college which probably reflects the age range. .Alexa has ranked this site as number 583 with user spending over 3.3 minutes per day and 3.42 pages per day.

+Social Glue Award
Fotolog is the world's leading photo-blogging site, one of the world's largest social networking sites and a global cultural phenomenon. More than 22 million members in over 200 countries use Fotolog as a simple and fun way to express themselves through online photo diaries or photo blogs.

Over 22 million members according to the site. Compete reports 304,000 U.S. unique visitors per month and is currently on a steep rise. Quantcast estimates 11.8 million worldwide visitors per month, with high indexes for male, 12-34, Hispanic and ethnic, low income and no college. Alexa has it ranked as the number 162 site on the Internet with users spending 18.8 minutes per day and almost 19 pages a day.

+Social Glue Award
With more than 105 million members worldwide, Friendster is a leading global online social network. Friendster is focused on helping people stay in touch with friends and discover new people and things that are important to them. Online adults, 18 and up, choose Friendster to connect with friends, family, school, social groups, activities and interests.

Compete reports 1.25 million U.S. visitors a month. Quantcast has a rough estimate of 2.0 million U.S. visitors per month, with high indexes 18-49, heavy Asian, low income and college educated. Alexa has it ranked as the number 73 site on the Internet with users spending 21 minutes per day and almost 18 pages a day on the site.


Gaia Online

+Social Glue Award
Gaia Online has more than seven million visitors come every month to make friends, play games, watch movies in Gaia Cinemas, Gaia's virtual theaters, and participate in the world's most active online community.

Over 7 million monthly visitors claimed. Compete reports 1.1 million U.S. unique visitors every month. Quantcast reports 2.3 million worldwide visitors, high indexes for female, 12-34, Asian/Ethnic, has kids, low income and low education score. Alexa has it ranked as the number 839 site on the Internet with 28 minutes per day and over 30 pages per day per user.

+Social Glue Award
Geni is a private place for your family to build your family tree, preserve your history and share your lives.

Not much information from Compete or Quantcast. According to Alexa, Geni is the number 3,916 website on the Internet with 7.6 minutes per day and over 8 pages per day by user.

H through P is up next.

More Stories By John Ryan

John is an experienced leader with a strong background of defining and executing company strategies. He is especially skilled in channel management, market analysis, brand marketing and selling technology products and services. He has successfully served in a number of executive positions and has been in management for 20 years. John is currently writing a book on increasing revenue generation. He has been a co-author of a comprehensive marketing methodology for high tech companies and has helped venture capitalists and private equity firms gauge their technology investments. In 2004, John served as Vice President of Marketing for the NA arm of the $6B IT Services division of Siemens, AG. John served on the board of directors at WebTrends, purchased by NetIQ (NTIQ) for $1 billion in 2001. WebTrends was highly successful dominating the web site analysis and reporting space. Prior to WebTrends, John was the Vice President of Marketing for Tivoli Systems. John has worked as a contracted consultant for established companies, start ups and top analyst firms. John can be reached at [email protected] or you can follow him on Twitter @buyersteps

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JFUNNELL 07/06/09 03:49:57 AM EDT

Great Article!

Really helpful

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