OAKLAND, CA -- (Marketwire) -- 07/02/09 -- PR and marketing professionals who want to reinvent traditional press releases and ignite ROI will discover new techniques at a new audio conference from Bulldog Reporter's PR University: "Supercharging Press Releases: New Ways PR Can Use SEO and Smarter Writing Techniques to Reach Wider Audiences." Attendees will come away with valuable ideas on how to incorporate new media techniques like SEO, RSS feeds, digg, delicious and even track-backs into PR writing and communications programs for greater reach.

This exclusive, dial-in PR University audio conference takes place on Wednesday, July 15th, at 1PM EDT (noon CDT; 11AM MDT; 10AM PDT). The panel of tech-savvy PR veterans will provide an inside look on how to jumpstart a social media release:

-- Paul Furiga, ABC, President, WordWrite Communications

-- Laura Sturaitis, Senior Vice President, Media Services & Product Strategy, Business Wire

-- Paul Dyer, eMedia Director, WeissComm Partners, Invigorate Communications

-- Greg Jarboe, President & Co-Founder, SEO-PR

This 90-minute interactive call will give communications professionals practical tips and techniques on how to structure press materials for optimal online impact and readability -- whether announcements are breaking news or feature oriented. It will also address how to conduct keyword research -- plus online tools and new techniques for finding a company or brand's keyword sweet spot. Here are some of the immediately applicable techniques attendees will cover in this audio conference:

--  New Possibilities: How SEO, video, audio, photos, multimedia, social
    network sharing and social media optimization can increase your news'
    "findability" and online footprint
--  Anatomy of Superior Press Releases: Blueprints and proven templates
    for successful traditional and non-traditional "smart" releases
--  Essential Writing Tips: Timeless rules, guidelines and fundamentals of
    superior PR writing -- and how to incorporate them into your press release
    process
--  Word counts, hyperlinks, headline writing rules and other SEO
    guidelines for optimizing press release copy without alienating readers
--  Social Media Update: What a social media news release is (and isn't)
    and how it differs from a traditional press release
--  Common challenges of creating and distributing effective social media
    news releases -- from cost to lack of multimedia assets to fielding
    comments
    

Attendance at Bulldog Reporter's PR University audio conference costs $299 per telephone site. Participants in the 90-minute call will be able to pose specific questions for the panelists at several junctures during the discussion. Attendees of PR University conferences receive one credit toward PRSA accreditation maintenance. Registration also includes an up-to-the-minute conference manual and a full transcript. For more information on taking part in the event, go to our conference home page or phone toll free: 1-800-959-1059.

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