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Apache: Article

Writing Creative, Great Content

List of 'how to' blog posts on copy writing

One of the important goals of creating content is to attract customers and prospects. How do you create good, compelling content? The next set of blog posts share views on writing creative, great content.

How to Write Remarkably Creative Content

Are you creating a white paper that seems too bland and too abstract? Stop - think creatively about how to present the material in such a way that is engaging to the reader. Look at it from the reader's perspective. Brian Clark says that writing creatively is an adaptive process by looking at things differently. How to Write Remarkably Creative Content

How to Create Better Content With Constraints

Brian Clark recommends you to use constraints when writing rather than start with a "blank page" approach. How to Create Better Content With Constraints. How does this advise apply to writing a white paper? Use a framework. Start with a template. First write the title and then come up with an outline.

How to Create Remarkable Content When There's Nothing New Under the Sun

James Chartrand recommends using 'your own voice to write' in his blog post How to Create Remarkable Content When There's Nothing New Under the Sun. Another tip - give lots of examples in your white papers.

How to Be Interesting

Jonathan Morrow has 21 great tips on how to write interestingly in his blog post How to Be Interesting. My favorite is this - Put your readers first.

How to Rewrite Content for Reuse

When creating different types of white papers (user guides, brochures, FAQ) of documents how do you reuse content. Pamela Kostur has a great post on how to do modular writing in her blog post How to Rewrite Content for Reuse
Key takeaways -

  • Modular writing requires defining what your modules are, describing how they are structured and how to write them.
  • Determining where content will be reused and thinking about how it will be structured for reuse is the beginning of your information architecture.
  • Before writing, plan ahead for reusing content

How Twitter Makes You A Better Writer

Jennifer Blanchard gives 3 reasons that tweeting make you a better writer in her blog post How Twitter Makes You A Better Writer. Use twitter and learn to:

  • Write Concisely
  • Exercise your vocabulary
  • Improve your editing skills

More Stories By Ambal Balakrishnan

Ambal has robust 17+ years experience working at and partnering with high-profile technology companies in both B2B and B2C marketplaces building scalable, reliable, high performance products (both hardware and software) for business with multi-billion dollar in annual revenue. She has done various roles that includes engineering, program management, business development, strategy and marketing for premium and fast growing product divisions at Cisco, Telecordia (prior name Bell Labs) and strategic marketing consulting firm ClickDocuments. At Cisco, she focused on world wide marketing and positioning of Cisco's Cloud & Data Center switching business. She brings both strong engineering & marketing skills with verticals experience from many different industries. Ambal received her Masters in Computer Science from Purdue University and an MBA in Marketing, Strategy and Entrepreneurship from Wharton University of Pennsylvania. Ambal is an avid reader and hiker. Her hiking pursuits have taken her to several mountains including Mt. Whitney at 14,500 feet (which she managed to climb in 1 day). Ambal lives in Austin, TX with her family of 3 boys (that includes her husband!) and a border-collie+lab mix dog named Rainbow.

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