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How to's of Content Marketing

List of 'how to' blog posts on content marketing and copy writing

I have compiled a list of how to's for Content Marketing that are relevant if you are creating, marketing whitepapers and eBooks or for that matter any type of content.

How To Create A Content Marketing Strategy

What are the questions to consider when creating any type of content? Rohit Bhargava gives a useful checklist of questions you should ask yourself in his blog post How To Create A Content Marketing Strategy

Lesson
  • What is the problem you will try to solve?
  • Who's going to care to read your content and share it?
  • What's the best platform and format to use for your content?
  • How will you promote your content?

How to master Better Business Blog Writing

Patsi Krakoff in her blog post Content Marketing on Your Blog: How to master Better Business Blog Writing shares her insights on what it means to do content marketing on your business blog.

Lesson
  • Connect and build relationships with readers
  • Tell personal stories and share experiences
  • Relate to the problems and experiences of readers
  • Provide solutions generously

How to Sell Successfully Online by Understanding and Engaging with Your Buyer Personas

One of the important goals of creating content is to attract customers and prospects. It is important to understand buyers' concerns and how you can help them. Newt Barrett in his blog post How to Sell Successfully Online by Understanding and Engaging with Your Buyer Personas points out that understanding your buyer's conerns will lead you to tell stories that are very powerful . You can use this key lesson to engage your ideal target reader by creating compelling content for their most important informational needs.

Lesson
  • If you really understand your buyers' concerns and how you can help them, you can tell stories that are powerful
  • How can you engage the buyer personas of your ideal target audience with compelling content that addresses their most important needs?
  • Provide strong visual elements that illustrate buyer personas and their individual challenges and concerns

How to Use Content to Find Customers

In her blog post How to Use Content to Find Customers, Sonia Simone recommends that you make your content like a birthday cake - content that’s exciting, that feels special and that tastes good.

Lesson
  • Mention your customer's pain points and give solutions
  • Tell stories that resolve possible objections

How to Create the All-Important Elevator Speech For Your Presentations and for Your Content Marketing

What should be the goal when creating any content? Yes, focus should always be on the audience. Newt Barrett's blog post on How To Create the All-Important Elevator Speech For Your Presentations and for Your Content Marketing is on the applicability of the elevator speech to marketing and focusing on the audience.

Lesson

The following key components of an excellent elevator pitch will also make a great white paper or eBook.

  • It must contain a benefit for the potential member of the audience
  • It must contain the word you, meaning the audience
  • It must contain some reference to emotion, because emotion is more engaging and memorable than intellectual information

How to Plan for, Create and Publish Online Content for Maximum ROI

Gretel Going's post on creating online content is very applicable to creating any other type of content as well. She says that content is all about your customer. It is not what a marketer thinks is important i.e., to talk about their product or services. Content should always be about the reader's informational need. Gretel Going outlines a brief content strategy and recommends that you map content creation to specific goals in her blog post Live from OMS: How to Plan for, Create and Publish Online Content for Maximum ROI

Lesson
  • Content is always about what the reader needs or wants, not about the company
  • Content strategy isn't just deciding what you're going to include; it's deciding what you're going to leave out
  • Identify who is responsible for providing, reviewing, and approving the content before writing begins

How to Integrate Social Media into Product Marketing

If you are wondering how to promote your whitepaper or eBook checkout Hutch Carpenter's list on how to use social media tools for promoting any type of content. How to Integrate Social Media into Product Marketing

Lesson
  • Promote your content by leveraging social media

More Stories By Ambal Balakrishnan

Ambal has robust 17+ years experience working at and partnering with high-profile technology companies in both B2B and B2C marketplaces building scalable, reliable, high performance products (both hardware and software) for business with multi-billion dollar in annual revenue. She has done various roles that includes engineering, program management, business development, strategy and marketing for premium and fast growing product divisions at Cisco, Telecordia (prior name Bell Labs) and strategic marketing consulting firm ClickDocuments. At Cisco, she focused on world wide marketing and positioning of Cisco's Cloud & Data Center switching business. She brings both strong engineering & marketing skills with verticals experience from many different industries. Ambal received her Masters in Computer Science from Purdue University and an MBA in Marketing, Strategy and Entrepreneurship from Wharton University of Pennsylvania. Ambal is an avid reader and hiker. Her hiking pursuits have taken her to several mountains including Mt. Whitney at 14,500 feet (which she managed to climb in 1 day). Ambal lives in Austin, TX with her family of 3 boys (that includes her husband!) and a border-collie+lab mix dog named Rainbow.

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