Welcome!

Agile Computing Authors: Elizabeth White, Yeshim Deniz, Pat Romanski, ManageEngine IT Matters, Liz McMillan

Related Topics: Agile Computing, Cognitive Computing

Agile Computing: Product Review

Ulitzer vs. Ning - a Quick Review

The Value of Both Sites

Having used both sites for about two weeks, there is still a great deal I am learning to do with both Ulitzer and Ning, but a reader asked if I would do a quick comparison, so I will.

The obvious point for me is that the sites have two different objectives for the writers.  For Ning, the writer is trying to be involved in a niche social network from scratch.  For example, I have built my own social network for marketers and salespeople called BuyerSteps.  I created BuyerSteps as a way for other professionals to join in a conversation around the 21st century buyer.  So, Ning represents a way to build a community.

In the case of Ulitzer, as a writer I am focused on getting readers from within an existing audience.  There are already thousands of readers coming to the Ulitzer site, so if they are interested in my topics such as marketing, they will find my articles as well as others.  Ulitzer allows the writer the ability to set up a feed coming from another site, so it can be a write once, publish twice strategy.  You just have to give Ulitzer a couple of hours to upload a new article you wrote on a different site.

Ning
Ning allows you to very easily construct the framework for a community for free with Lego-like ease of use.  You can easily blog, post presentations, videos, photos, invite friends, contribute to forums and manage your experience.  As the website's administrator, you can restrict certain people who don't fit your profile and set it up so that you must approve all blog posts.  What amazes me the most is how easy it is to add videos and additional boxes for almost any kind of content.  The site is very web-smart from an application standpoint.

What I have also done is added a widget from Twitter and LinkedIn's Question and Answer section.  In a very short period of time, you can have a robust set of capabilities up and running for all of your members.

Using premium services that are offered, Ning allows you to turn off Adwords for $24.95 a month as well as rename the site to whatever URL you want for $4.95 a month which I do.  The website administrator can also remove the Ning promotion link for $24.95 a month.  Until you have thousands of users, there is little financial reason to spend another $50 a month to turn off Adwords and the Ning promotion link.

Ning also makes it easy for you to have Google Analytics track your website.  Ning has over 150 applications that the user can add to their experience with the largest group being games.

You can also define your user profile questions and modify the site's appearance.  As a community tool, there's not much to complain about on Ning except that the administrator needs to work at building their own audience.  Just like Twitter, unless the community builder already has a large following and presence from an outside source, it will take patience and discipline to get your thoughts in front of a lot of people.

According to Quantcast, 7.5 million users a month go to Ning which certainly speaks to the needs of the long tail of community.  Any small business or affinity group that wants to build a community site without spending a large amount of time or money can be using the Ning platform for free in less than an hour.

Ulitzer
This is a terrific site for tapping into existing readers.  Ulitzer doesn't force me to drive users to the site since the core value of the site is that many authors are contributing.  The core value of the site is not to build a social network, but to provide pithy content to an information-hungry audience which at this point seems pretty technology-based.  In just over ten days, I had thousands of readers of my articles mainly on marketing and sales.  It would be nearly impossible to get that at Ning in ten days for a new community site.

The site's functionality is solid for a writer in regard to posting an article and then choosing which topics it should go under.  It seems the biggest challenge for Ulitzer will be how they handle editorial control.  If I am the editor of a topic, it's not clear to me that I control the editorial content.  When I go to some of the topics, I know there are stories that fit under the topic better than what I am seeing, but I'm not sure what to do about that.

In the management panel of the experience for the writer, I can edit my story and view my story prior to it being posted.  From a pure housekeeping standpoint, I hope they add the ability to delete my story from the management console at some point.  Ulitzer doesn't publish the story unless I submit it, but I would still like to take it off of the console.  Facts change and it would be great to kill a story if the writer could.  For instance, I started one story and decided not to publish it because I changed my mind.  That story is still sitting in the management console because I can't delete it.

What I really like about Ulitzer are the internal analytics.  I can see which of my articles is getting the most views.  Not only does it make me feel good when I see the number, it allows me to do research my own articles in regard to what the readers like.  This helps guide the writer for future articles which is good insight.

I think the author description area is feature-rich.  It makes it easy for the author to describe themselves, add a bio and choose tags for their stories.  You can also pick your favorite topics and submit your stories to those topics to help readers find them.  Finally, you can add your Google Adsense number if you want to make Adsense revenue, but I find this business proposition less than compelling.

If one of your goals is to get found through the search engines, it appears Ulitzer has a better case than Ning based on my limited analysis.  When I searched for a few of my articles using a few words out of the title, it was Ulitzer and its group of publications that presented the same articles I had placed on Ning.  So if exposure and the ability to be found is important to you, Ulitzer seems to be the superior site.

Ulitzer is early in its growing usage and doesn't see anywhere near the overall traffic that Ning does.  However, if you have just decided to start writing and are looking to grow as a writer while Ulitzer's audience does, this looks to be a good place to post your articles.  It should be pointed out that writing on Ulitzer is free once you are approved.  I think Ulitzer is on to something and as a contributing writer, I hope it can continue to grow.

My bottom line
Use both.  If you are a member of a social network on Ning and like to write, using Ulitzer too allows you to participate in your social network while enjoying the existing audience from Ulitzer.   Don't pit one against the other, but use both in your social media strategy.  That's smart 21st century awareness for you and your organization.

More Stories By John Ryan

John is an experienced leader with a strong background of defining and executing company strategies. He is especially skilled in channel management, market analysis, brand marketing and selling technology products and services. He has successfully served in a number of executive positions and has been in management for 20 years. John is currently writing a book on increasing revenue generation. He has been a co-author of a comprehensive marketing methodology for high tech companies and has helped venture capitalists and private equity firms gauge their technology investments. In 2004, John served as Vice President of Marketing for the NA arm of the $6B IT Services division of Siemens, AG. John served on the board of directors at WebTrends, purchased by NetIQ (NTIQ) for $1 billion in 2001. WebTrends was highly successful dominating the web site analysis and reporting space. Prior to WebTrends, John was the Vice President of Marketing for Tivoli Systems. John has worked as a contracted consultant for established companies, start ups and top analyst firms. John can be reached at [email protected] or you can follow him on Twitter @buyersteps

@ThingsExpo Stories
SYS-CON Events announced today that Massive Networks will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Massive Networks mission is simple. To help your business operate seamlessly with fast, reliable, and secure internet and network solutions. Improve your customer's experience with outstanding connections to your cloud.
Internet of @ThingsExpo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devic...
"The Striim platform is a full end-to-end streaming integration and analytics platform that is middleware that covers a lot of different use cases," explained Steve Wilkes, Founder and CTO at Striim, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
Everything run by electricity will eventually be connected to the Internet. Get ahead of the Internet of Things revolution and join Akvelon expert and IoT industry leader, Sergey Grebnov, in his session at @ThingsExpo, for an educational dive into the world of managing your home, workplace and all the devices they contain with the power of machine-based AI and intelligent Bot services for a completely streamlined experience.
SYS-CON Events announced today that Calligo, an innovative cloud service provider offering mid-sized companies the highest levels of data privacy and security, has been named "Bronze Sponsor" of SYS-CON's 21st International Cloud Expo ®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Calligo offers unparalleled application performance guarantees, commercial flexibility and a personalised support service from its globally located cloud plat...
DX World EXPO, LLC., a Lighthouse Point, Florida-based startup trade show producer and the creator of "DXWorldEXPO® - Digital Transformation Conference & Expo" has announced its executive management team. The team is headed by Levent Selamoglu, who has been named CEO. "Now is the time for a truly global DX event, to bring together the leading minds from the technology world in a conversation about Digital Transformation," he said in making the announcement.
SYS-CON Events announced today that DXWorldExpo has been named “Global Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Digital Transformation is the key issue driving the global enterprise IT business. Digital Transformation is most prominent among Global 2000 enterprises and government institutions.
SYS-CON Events announced today that Datera, that offers a radically new data management architecture, has been named "Exhibitor" of SYS-CON's 21st International Cloud Expo ®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Datera is transforming the traditional datacenter model through modern cloud simplicity. The technology industry is at another major inflection point. The rise of mobile, the Internet of Things, data storage and Big...
While the focus and objectives of IoT initiatives are many and diverse, they all share a few common attributes, and one of those is the network. Commonly, that network includes the Internet, over which there isn't any real control for performance and availability. Or is there? The current state of the art for Big Data analytics, as applied to network telemetry, offers new opportunities for improving and assuring operational integrity. In his session at @ThingsExpo, Jim Frey, Vice President of S...
"We provide IoT solutions. We provide the most compatible solutions for many applications. Our solutions are industry agnostic and also protocol agnostic," explained Richard Han, Head of Sales and Marketing and Engineering at Systena America, in this SYS-CON.tv interview at @ThingsExpo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"We've been engaging with a lot of customers including Panasonic, we've been involved with Cisco and now we're working with the U.S. government - the Department of Homeland Security," explained Peter Jung, Chief Product Officer at Pulzze Systems, in this SYS-CON.tv interview at @ThingsExpo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"We are focused on SAP running in the clouds, to make this super easy because we believe in the tremendous value of those powerful worlds - SAP and the cloud," explained Frank Stienhans, CTO of Ocean9, Inc., in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
The financial services market is one of the most data-driven industries in the world, yet it’s bogged down by legacy CPU technologies that simply can’t keep up with the task of querying and visualizing billions of records. In his session at 20th Cloud Expo, Karthik Lalithraj, a Principal Solutions Architect at Kinetica, discussed how the advent of advanced in-database analytics on the GPU makes it possible to run sophisticated data science workloads on the same database that is housing the rich...
"MobiDev is a Ukraine-based software development company. We do mobile development, and we're specialists in that. But we do full stack software development for entrepreneurs, for emerging companies, and for enterprise ventures," explained Alan Winters, U.S. Head of Business Development at MobiDev, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
SYS-CON Events announced today that DXWorldExpo has been named “Global Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Digital Transformation is the key issue driving the global enterprise IT business. Digital Transformation is most prominent among Global 2000 enterprises and government institutions.
In his opening keynote at 20th Cloud Expo, Michael Maximilien, Research Scientist, Architect, and Engineer at IBM, discussed the full potential of the cloud and social data requires artificial intelligence. By mixing Cloud Foundry and the rich set of Watson services, IBM's Bluemix is the best cloud operating system for enterprises today, providing rapid development and deployment of applications that can take advantage of the rich catalog of Watson services to help drive insights from the vast t...
SYS-CON Events announced today that EnterpriseTech has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. EnterpriseTech is a professional resource for news and intelligence covering the migration of high-end technologies into the enterprise and business-IT industry, with a special focus on high-tech solutions in new product development, workload management, increased effic...
SYS-CON Events announced today that Massive Networks, that helps your business operate seamlessly with fast, reliable, and secure internet and network solutions, has been named "Exhibitor" of SYS-CON's 21st International Cloud Expo ®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. As a premier telecommunications provider, Massive Networks is headquartered out of Louisville, Colorado. With years of experience under their belt, their team of...
SYS-CON Events announced today that Cloud Academy named "Bronze Sponsor" of 21st International Cloud Expo which will take place October 31 - November 2, 2017 at the Santa Clara Convention Center in Santa Clara, CA. Cloud Academy is the industry’s most innovative, vendor-neutral cloud technology training platform. Cloud Academy provides continuous learning solutions for individuals and enterprise teams for Amazon Web Services, Microsoft Azure, Google Cloud Platform, and the most popular cloud com...
SYS-CON Events announced today that Cloudistics, an on-premises cloud computing company, has been named “Bronze Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Cloudistics delivers a complete public cloud experience with composable on-premises infrastructures to medium and large enterprises. Its software-defined technology natively converges network, storage, compute, virtualization, and ...