Latest News from Web 2.0 Journal

The Power of the Plan, or Why We Crashed and Burned

Thu, 02 Jul 2009 15:15:00 EDT

Picture this. A big company has one last chance to rise from a serious downturn. But the company has lots going for it. An unbelievably loyal customer and market following, A game changing innovation, A significant demand for exactly that innovation, A bit of money to back it. I watched customer after customer 'light up' as we told our story....

“I’m Just Not That into You” – The Buyer

Thu, 02 Jul 2009 13:45:00 EDT

Long cycles and no end in sight

In any market regardless of the economic conditions, it feels like some buyers will just waste the provider’s time. No one is being evil or disrespectful here; sometimes the provider sales team needs to realize that the buyer is just not that into you. Maybe the buying organization has not prioritized a need that the provider is trying to address and there is no existing budget. The conversation hasn’t moved into an area of immediate pain that would be the…

Here’s A Public Agency That Really Understands Content Marketing

Thu, 02 Jul 2009 11:45:00 EDT

AC Transit's Dedicated Site, ACTForMe.org, Paints a Brilliant and Loving Portrait of the Benefits of Public Transit AC Transit operates a very sophisticated bus transportation system in the San Francisco Bay area, handling more than 65 million passengers annually in an area covering 364 square miles. That's pretty impressive. But what really impressed me is the fact that they also make excellent use of the web to tell a story that turns taking the bus into the obvious transportation choice.

Angel Investor Heaven in Social Media

Thu, 02 Jul 2009 11:15:00 EDT

Great Time for Start-ups

There may have never been a better time than right now to be a start-up in the Silicon Valley, Austin or Boston which is where many of these new social technologies are emerging. Look at the dramatic decrease in the cost of processing power, storage and web-based computing. This dramatic turn in the favor of development capabilities against capital benefits the many start-ups who want a piece of the growing social media pie. Not only do new development frameworks…

Gartner Says Worldwide Business Intelligence, Analytics and Performance Management Grew 22 Percent in 2008

Thu, 02 Jul 2009 11:00:00 EDT

STAMFORD, Conn., June 12, 2009 — Worldwide business intelligence (BI) platform, analytic applications and performance management software revenue reached $8.8 billion in 2008, a 21.7 percent increase from 2007 revenue of $7.2 billion, according to Gartner, Inc.

NIMBY Attitude Stalling U.S. Growth -AEP Chairman, Michael Morris

Thu, 02 Jul 2009 10:30:00 EDT

Michael Morris leader of America’s largest electricity generator, American Electric Power (AEP) speaks out for MeettheBoss.com

Five Proven Improvements Your Business Must Make During this Recession

Wed, 01 Jul 2009 23:15:00 EDT

Of course it’s easy to slump in our chair and wish things were as simply as they were two years ago. We reflect on an image of bon vivant behavior and business just seemed to slide under the door. But let’s face it; many businesses became fat and dumb including your customers. Many of them weren’t thinking about being lean, fast and efficient. They were spending more time looking at how to keep the stock price up in an era of financial froth instead of focusing on meeting the needs of their buye…

Marketing Like the Big Boys

Wed, 01 Jul 2009 23:00:00 EDT

The Bailiwick Company launched two new service offers that help small and mid-sized businesses compete on a level playing field with their larger competitors.

Social Media Marketing Turkish Style

Wed, 01 Jul 2009 23:00:00 EDT

As I looked at these log files, I could not help but think about the cultural issues surrounding the Turkish way of thinking to exploit any social system. Wouldn't it be easier for these spammers just to conduct legitimate business like everyone else? It would. But the thought process behind this type of behavior is the pleasure of being "smarter than others" by breaking social rules. They get some sort of satisfaction from that.

Coaching the Star Performer

Wed, 01 Jul 2009 23:00:00 EDT

I have a tenured sales person who has a history of overachieving his sales quota for the past three years. In fact, he has been one of the top performers in the company and is excellent at closing business in competitive accounts. However, his service after the sale and his follow through is the worst on my team. Clients have complained frequently about feeling as if, he only cares about them when he is selling them something and then he disappears, doesn't return phone calls, etc. I have attempted to coach him on this deficit but quite frankly, he doesn't take criticism very well and I have seen no improvement. How can I counsel him to improve without damaging his level of high performance?

Zookel Recognised as the Only Job Website Nominated at the 2009 TechCrunch Europas

Wed, 01 Jul 2009 22:30:00 EDT

Voting will soon be closing for the inaugural TechCrunch Europe Awards 2009. The awards were established to honour the best tech start-ups in web and mobile across Europe. Zookel is a new breed of job website and is acknowledged as one of the fastest growing in the UK and as a result, the business has been nominated for a TechCrunch start-up award.

Mimosa Systems Expands Proactive eDiscovery Capabilities

Wed, 01 Jul 2009 15:00:00 EDT

Mimosa Systems, a provider of next-generation email, file and SharePoint archiving solutions, today announced Mimosa NearPoint™ 4.0, the fourth major version of its comprehensive solution for archiving, eDiscovery and business user productivity. Including new capabilities for expedited eDiscovery in very large enterprise deployments and support for multiple data capture methods, NearPoint 4.0 also offers significant new functionality for today’s information worker that unifies information from all content types into a powerful personal productivity and business decision platform powered by an intelligent archive.

Comodo Internet Security Earns 5 Prestigious CNET Stars

Wed, 01 Jul 2009 13:36:32 EDT

Comodo's free pc security software, Comodo Internet Security, has earned five stars, the maximum number possible, at CNET/Download.com. Comodo Internet Security is a combination antivirus and firewall product boasting Default Deny Protection. The suite's Host Intrusion Prevention System includes a proprietary whitelist of more than 4,000,000 trusted files. If software tries to install itself, but is not included on the whitelist, Comodo Internet Security prevents it from installing until the computer user can grant permission.

Video Games Meets Surgical Training in Las Vegas

Mon, 29 Jun 2009 23:00:00 EDT

With all the bad economic news coming out of Nevada, it is easy to miss a healthcare bright spot -- the emergence of virtual simulation training of future surgeons. The Virtual Skills Laboratory at University Medical Center (UMC) has been training residents since December 2008 with advanced simulators, allowing them to get hands-on training before operating on humans.

Bing vs Google: Microsoft Gets Serious About Search

Sat, 27 Jun 2009 07:15:00 EDT

Even my 90 year old Grand Mother is aware that Microsoft have dominated software products. But where have they been in search? Microsoft Live Search handled about 9 or 10% of searches but that pales in comparison to Google's 60% and Yahoo! at over 20% of searches. But perhaps now, finally, Microsoft is getting serious about search with Bing.

Opera Unite Cuts out the Middleman

Fri, 26 Jun 2009 08:30:00 EDT

The inclusion of a web server gives attackers clear line-of-sight to their targets. There’s been a few articles on Opera Unite that have called into question the security of the decision to include a web server with the browser.

The Value is in Ideas and Distributed Contribution

Wed, 24 Jun 2009 23:00:00 EDT

No individual wants to believe they are under control, but society needs to have a sense of order which means we exchanged control along the way with our institutions. With that control being exchanged, we gave power and influence to a centralized few. I feel there is a collective yearning to splinter control and to no longer allow for the gross centralization of control. A belief that the risk of that power being used against us in some way goes down dramatically if that power is distributed among the many. A sense of order is more guided by the mores associated with a community which is upheld by the participants. If an individual ignores these guidelines, they are in essence, cast out of the community. Admittedly, this doesn't work well for areas that are life-threatening, but I'm pretty safe in assuming that most businesses aren't involved in life and death situations.

Medical Recruiting In the Digital Age

Wed, 24 Jun 2009 18:05:00 EDT

IN MY last post, I wrote about the premature sounding of the death knell for public relations. I'll go a step further and say that, the need for adept public relations skills is actually growing and is more critical today than ever before. In fact, the use of strategic PR has begun to dominate areas that [...]

The New Dimension of Identity

Wed, 24 Jun 2009 17:30:00 EDT

For people who travel a lot, or people whose business is not fixed in one location, the question "Where are you?" can take on added significance. There are a spate of new tools and web sites that can help the mobile professional answer this question. In fact, location becomes a new dimension to being online. Being on line is no longer a binary yes or no. It is now a yes or no, and a where.

Who the Heck Is Your Social Media Prospect?

Wed, 24 Jun 2009 17:15:00 EDT

The most important part of marketing is the same no matter what product or service you're selling and no matter what medium you're using to sell that product/service. It's to 'Define Your Prospect'. Who are they? What do they do? What are they doing right now? What are there habits? Dig, dig, dig. The more you can define them and even connect with who they are and where they're at right now in their lives the easier it is to market to them.

The 24X7 Work-Pleasure Lifestyle

Wed, 24 Jun 2009 17:15:00 EDT

The blur between our work life and our home life can be a little frightening in the 21st century. It started with the cell phone interrupting dinner dates in the late 90s. The next step was employees using instant messaging on their laptops in the middle of business meetings. The ability to invade your personal life from a business standpoint and the idea of getting personal under the radar with instant messaging at a business meeting was off and running.

The Blackberry took it to new heights.…

Google ToolBar PageRank vs Actual Page Rank

Wed, 24 Jun 2009 16:45:00 EDT

Most of us are unaware of the fact that Google toolbar Page Rank (PR) varies from Google actual (internal) Page Rank. Within Google's actual databases, each of your pages is stored and does have some form of numerical Page Rank calculated value. This is quite likely to differ from the toolbar page rank. It seems to be confusing as most of us refer to the toolbar for the relevancy of the page but in fact the actual Page Rank values are some decimal numbers such as 3.831 which might be shown as PR 4/10 or PR 3/10 on the toolbar scale. The Toolbar Page Rank value only indicates that a page is in a certain range of the overall scale. One PR=5 page could be just above the PR=5 division and another PR=5 page could be just below the PR=6 division, which is a huge Difference.

About Disability Resource Exchange Social Network

Wed, 24 Jun 2009 16:15:00 EDT

A social network whose main goal is to bring together people with and without disabilities who are interested in discussing disability issues.I created and manage a social network for discussion of disability issues. The website address is: http://www.disabilityresourceexchange.com

New Radian6 Development and the Analysis of Conversations

Wed, 24 Jun 2009 16:15:00 EDT

Radian6 Announces Social CRM and Web Analytics Integration Published 06/24/09 New features empower companies to extend customer relationships into the social web and more clearly determine social media ROI. Fredericton, NB (June 24, 2009) - The social web is touching more and more business processes inside the enterprise. Marketing, customer support, sales, and community professionals increasingly need to understand how the conversations happening in social media impact and drive their customer relationships.

Using Metrics to Vanquish the Fail Whale (Twitter)

Tue, 23 Jun 2009 20:55:00 EDT

You really want to instrument everything you have,” Adams told an audience of 700 operations professionals. “The best thing you can do is have more information about your system. We’ve built a process around using these metrics to make decisions. We use science. The way we find the weakest point in our infrastructure is by collecting metrics and making graphs out of them.”

How to Leverage Social Media for B2B Marketers

Tue, 23 Jun 2009 20:00:00 EDT

It's time for the monthly ClickInsights' Expert Interview Series - focusing on sharing tips ' n tricks for B2B marketers. This month's focus is on leveraging social media, certainly a timely and much discussed topic! Read the post by B2B marketers including Ardath Albee, Brian Carroll, Patsi Krakoff, M. H. (Mac) McIntosh, Maria Pergolino, Seamus Walsh and yours truly by...

Linda Fischetti on VHA Healthcare

Tue, 23 Jun 2009 12:00:00 EDT

This week pre-recording of Federal News Radio Federal Executive Forum featured Linda Fischetti , Health Informatics Architect at the Veterans Health Administration (VHA). During a panel discussion, her comments on VHA accomplishments and plans included:

Rebel Brown's eBook It's Not About You Anymore

Tue, 23 Jun 2009 10:30:00 EDT

We are very excited to bring to you Rebel Brown's Positioning eBook It's Not About You Anymore. Rebel Brown is a go-to-market strategist and Spin Doctor specializing in start ups, turnarounds and start-arounds in the high technology arena. She has helped to define, position and launch over 75 individual products and companies since she began consulting 20 years ago. Her clients who are technology vendors and venture firms leverage her strategic marketing and go-to-market expertise. She identifies and transforms differentiation - customer's crown jewels - into compelling, customer-centric value that sells. Her business is PeopleWhoKnow. Rebel's Blog is Phoenix Rising. Rebel's Twitter handle is RebelBrown.

HNWIs Meettheboss For Wealth Advice

Mon, 22 Jun 2009 21:00:00 EDT

On a larger scale, investors are feeling the strain as their trust in banks and other corporations continue to fade. Last year investors were forced to ‘help out’ banks as the crisis widened, only to be let down by a series of disappointing products companies claimed would create balance and make money. Many feel that there have been too many broken promises, tax payers losing their faith in an industry which was once thought of as ‘dependable’.

If You Talk the Talk, You Better Walk the Walk

Mon, 22 Jun 2009 18:45:00 EDT

Businesses large and small are jumping into a social media presence these days. It’s a great opportunity for real communication with your audience. If you walk the walk. But what happens when the talk isn’t the walk? When a customer pushes past the social persona. Do you walk the walk - or do you crash and burn? Two cases in...

Detoxify Your Mind, Body, Lifestyle and Fish

Mon, 22 Jun 2009 17:05:00 EDT

Removing harmful toxins from the environment, your body and your Koi pond is certainly a necessary, straightforward thing to do...get rid of the bad stuff, so the good stuff can grow, thrive and blow bubbles. But “toxins” come in many forms, including elements of your life, your personality, and your habits that interfere with your success, growth, mental health and happiness. Here are a few suggestions and resources regarding detoxifying your life, body, lifestyle, and work/life balance. Note these suggestions and resources are exceptionally relevant and helpful to you Moms out there – juggling and balancing incredible demands of family, personal life and health, professions, hobbies and other activities.

Atwitter About Twitter

Mon, 22 Jun 2009 14:45:00 EDT

A smart entrepreneur knows to stay connected. Twitter, a micro-blogging tool, enables you to immerse yourself in your industry, develop your company's brand, and relate to your customers. With 14 million people on Twitter (and more joining daily), if you're an entrepreneur and not participating, the only question is: why not?

Small Business PPC

Mon, 22 Jun 2009 11:30:00 EDT

The search engines such as Google and Yahoo! provide millions of potential customers every year for most industries. Taking advantage of this is a must for any budding online business. But what if you just service a small local area? Can the search engines be of advantage to you? Of course they can.

Turn Prospects Into Buyers With Compelling Content

Sun, 21 Jun 2009 23:00:00 EDT

How do marketers provide compelling content that customers and prospects actually want to consume? How to combine old and new marketing in innovative and useful ways? How to build on going customer relationships? How to attract prospects and retain customers? Joe Pulizzi & Newt Barrett provide answers to these questions in THE handbook for content marketing "Get Content. Get Customers.".

Tips on Marketing White Papers

Sun, 21 Jun 2009 17:45:00 EDT

I have put together a list of lists on white papers. There is a treasure trove of information in these lists on how to write and market white papers.

The 7S's of Content Marketing

Sun, 21 Jun 2009 17:00:00 EDT

The challenges marketers face today are multifold. How you do create content is such a way that it not only addresses an individual's informational need but also reaches the masses? How you present content so that your target audience does not loose interest? I wrote about The 4P's of Content Marketing and The 6C's of Content Marketing to give you frameworks to brainstorm these types of marketing questions. Find out more about the 7 S's of Content Marketing and how to harness these for the growth of your business.

The 6C's of Content Marketing

Sun, 21 Jun 2009 17:00:00 EDT

Marketing 101 taught you the The 5 C's of Traditional Marketing - Company, Collaborators, Customers, Competitors, and Context. What are the 6 C's of Content Marketing? Customer, Community, Content, Conversation, Continuity and Consistency. Find our more about the 6 C's of Content Marketing and how to harness these with your marketing strategy.

How To Market White Papers

Sun, 21 Jun 2009 17:00:00 EDT

White papers are an essential item in your marketing toolbox. I have compiled a list of blog posts on marketing white papers.

Tips on Writing White Papers

Sun, 21 Jun 2009 17:00:00 EDT

I have put together a list of lists on white papers. There is a treasure trove of information in these lists on how to write and market white papers.

How to's of Writing White Papers

Sun, 21 Jun 2009 16:15:00 EDT

White papers are an essential item in your marketing toolbox. I have compiled a list of blog posts on writing white papers.

Leverage Content Marketing For Your Business

Sun, 21 Jun 2009 16:15:00 EDT

How do you leverage Content Marketing for your business? What are the questions to ask before launching a Content Marketing project? How do you get the most bang for your Content Marketing buck? What are the Ten Commandments of Content Marketing? What Content Marketing mistakes to avoid? Find answers to these questions and get more Content Marketing tips from a mega list of lists from the experts.

Write Compelling Content To Connect With Your Readers

Sun, 21 Jun 2009 16:15:00 EDT

What mistakes to avoid in writing? How do you pick the right words? How to write catchy headlines? How do you write persuasively? Isn’t the goal of all writing to influence the reader in some way? What can you learn from some of best writers in history?Get tips on how to write quality content and connect with your readers.

Social Media Content Marketing Lists

Sun, 21 Jun 2009 16:15:00 EDT

This article is a roundup of assorted posts related to Content Marketing. Find several ways of promoting your business by distributing your white papers on blogs, relevant social networking sites and online publications where your prospects and customers go for their informational needs.

How to's of Content Marketing

Sun, 21 Jun 2009 16:00:00 EDT

What are the questions to consider when creating any type of content? How do you engage your ideal target reader by creating compelling content for their most important informational needs? What is the checklist when creating a content marketing strategy? Find answers to these questions and more with a list of 'how to' blogs posts from experts like Brian Clark, Patsi Krakoff and Newt Barrett.

Fairtheworld Becoming Another Twitter?

Sun, 21 Jun 2009 09:30:00 EDT

The concept of Web 2.0 gave birth to emerging, excellent Internet players such as MySpace, Facebook and Twitter. Fairtheworld 3D Virtual Exhibition is tailor-made for international high-end enterprises. It concentrates the supply-and-demand information provision, vivid display of production chains, 3D exposition, third party supporting services integration, screening of high-end job seekers and other innovative functions.

The Golden Rule of Content Marketing

Sat, 20 Jun 2009 23:00:00 EDT

Some of the smartest people I know run very small companies in the business-to-business market. They are dedicated to helping their customers succeed. In one-on-one discussions with customers and prospects, they make it clear how they can help. That’s terrific. And it generates sales. But it’s just a start.

Have You Adopted Content Marketing?

Sat, 20 Jun 2009 19:00:00 EDT

How is the new digital world content different from traditional content provided up until recently? Every digital marketer is being told to develop blogs, wikis, podcasts, webcasts, youtube videos (and the list goes on..) to market their content. You are under high pressure to develop and publish content quickly in order to reach customer and prospects. Stop and think. What does this Content Era mean to you? How do you create and market white papers in this Content Era?

What Is Content Marketing?

Sat, 20 Jun 2009 18:45:00 EDT

If you are creating or marketing a white paper, eBook or any other type of content, you might have heard about Content Marketing. You may wonder what it is and how it can improve your marketing techniques. I've put together a great Content Marketing Cheat Sheet that will tell you all about Content Marketing, from getting started to applying new promotional techniques to your marketing campaigns!

Right Content Type in Social Media Marketing

Sat, 20 Jun 2009 18:45:00 EDT

If you were a car sales man would you recommend a soccer mom to test drive a 2 door, fast and flashy convertible? How about showing a 7 seater mini van to a cool and hip bachelor? You wouldn't, right? You would first take notice of the person walking into the car dealership show room and then know what car to show them. Read on to find out how to pick right content type to reach your target audience.

How Do You Write a White Paper?

Sat, 20 Jun 2009 18:15:00 EDT

White papers are powerful marketing tools to show thought leadership and generate leads . How do you get started on writing and marketing a white paper? What are the various components of a white paper? How do you ensure that your white papers land in the hand of the right decision makers? Read review of 2 must read books by white paper guru Michael Stelzner and copywriting guru Robert Bly.