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The Web 2.0 Journal News Desk keeps you up to speed with all that's happening in the world of the read/write Web and all its mushrooming new facets - from social applications, tagging, wikis, mash-ups, and image-sharing to "Advertising 2.0," podcasting, and The Writeable Web. Having used both sites for about two weeks, there is still a great deal I am learning to do with both Ulitzer and Ning, but a reader asked if I would do a quick comparison, so I will.Jul. 5, 2009 08:30 AM EDT Reads: 2,460 |
 "Mass psychology" scientists study this kind of phenomena and the "mass psychology of fascism" is of course the most famous lab case. The extraordinary experience SYS-CON Media lived through became part of a Forbes Magazine investigative cover story called "Attack of the Blogs" that fo...Jul. 5, 2009 02:00 AM EDT Reads: 2,299 Replies: 1 |
 Proving again that our readers like to dig into a variety of topics under the broad content marketing umbrella.
While you’re enjoying the beach or a barbecue this 4th of July weekend, take a few minutes to ponder how effective content marketing can make you independent of the old-fash...Jul. 4, 2009 08:45 PM EDT Reads: 209 |
 Picture this. A big company has one last chance to rise from a serious downturn. But the company has lots going for it. An unbelievably loyal customer and market following, A game changing innovation, A significant demand for exactly that innovation, A bit of money to back it. I watche...Jul. 4, 2009 05:45 AM EDT Reads: 370 |
Jul. 3, 2009 11:30 PM EDT Reads: 278 |
 The conversion rate of visitors to a website turning into buyers is an extremely important part of a successful Internet marketing campaign. If you’ve decided that you want to test a sales page for your product/service here’s exactly how to do it.
The first thing you need to do is y...Jul. 3, 2009 02:15 PM EDT Reads: 227 |
 Learn how the professionals get their web pages to the top of the search engines for the keywords they target.Jul. 3, 2009 02:15 PM EDT Reads: 324 |
 CEOs lead by using their brains: they think about how to generate revenues, they ponder company vision and they constantly think about how to advance and grow their organization. Competitive analysis, differentiation, profitability, sustainable growth and innovation. Whew! Heady heads!...Jul. 3, 2009 01:15 PM EDT Reads: 260 |
 Most organizational experts will tell you that when joining an organization, the company’s culture is the key to determining whether you will thrive or suffer in a given work environment. While this is true for a mid-level manager or individual contributor, the closer you get to the t...Jul. 3, 2009 10:15 AM EDT Reads: 209 |
 Remember your Mom's response to that justification? If your folks were like mine, it probably went something along the lines of "So does that mean you'd jump off a cliff just because the other guy did?" Business is no different - or at least it shouldn't be. Market leadership is not ab...Jul. 2, 2009 03:15 PM EDT Reads: 191 |
Long cycles and no end in sight In any market regardless of the economic conditions, it feels like some buyers will just waste the provider’s time. No one is being evil or disrespectful here; sometimes the provider sales team needs to realize that the buyer is just ... Jul. 2, 2009 01:45 PM EDT Reads: 226 |
 AC Transit's Dedicated Site, ACTForMe.org, Paints a Brilliant and Loving Portrait of the Benefits of Public Transit
AC Transit operates a very sophisticated bus transportation system in the San Francisco Bay area, handling more than 65 million passengers annually in an area covering ...Jul. 2, 2009 11:45 AM EDT Reads: 309 |
 STAMFORD, Conn., June 12, 2009 — Worldwide business intelligence (BI) platform, analytic applications and performance management software revenue reached $8.8 billion in 2008, a 21.7 percent increase from 2007 revenue of $7.2 billion, according to Gartner, Inc.Jul. 2, 2009 11:00 AM EDT Reads: 454 |
 Of course it’s easy to slump in our chair and wish things were as simply as they were two years ago. We reflect on an image of bon vivant behavior and business just seemed to slide under the door. But let’s face it; many businesses became fat and dumb including your customers. Many of ...Jul. 1, 2009 11:15 PM EDT Reads: 358 |
 As I looked at these log files, I could not help but think about the cultural issues surrounding the Turkish way of thinking to exploit any social system. Wouldn't it be easier for these spammers just to conduct legitimate business like everyone else? It would. But the thought process ...Jul. 1, 2009 11:00 PM EDT Reads: 584 |
 The Bailiwick Company launched two new service offers that help small and mid-sized businesses compete on a level playing field with their larger competitors. Jul. 1, 2009 11:00 PM EDT Reads: 241 |
 I have a tenured sales person who has a history of overachieving his sales quota for the past three years. In fact, he has been one of the top performers in the company and is excellent at closing business in competitive accounts. However, his service after the sale and his follow thro...Jul. 1, 2009 11:00 PM EDT Reads: 273 |
 I would not have written this blog in the year 2000 and by now I am highly opinionated towards Google, of course in a good way. During my graduation years (1996-2000), I used Rediff and Yahoo! search for my college projects, and ACM seminars. In the year 1996/1998, Google was known but...Jun. 30, 2009 05:00 AM EDT Reads: 749 |
 With all the bad economic news coming out of Nevada, it is easy to miss a healthcare bright spot -- the emergence of virtual simulation training of future surgeons. The Virtual Skills Laboratory at University Medical Center (UMC) has been training residents since December 2008 with adv...Jun. 29, 2009 11:00 PM EDT Reads: 166 |
 One thing is pretty clear to me from an investment perspective. I am not going to invest in the next hot cloud computing infrastructure service that will compete against Amazon, Rackspace, Microsoft, and every other large tech vendor in the world. This is suicide and far from capital e...Jun. 29, 2009 09:45 AM EDT Reads: 2,017 |
 It seems that I am not as flexible as I believed I could be on my thinking regarding SOA. I attempted to categorize various SOA engagements in my SYS-CON article entitled A Classification Scheme for Defining SOA, I believed that I could hide my dissatisfaction with the lack of clarit...Jun. 27, 2009 11:15 PM EDT Reads: 2,361 |
 Even my 90 year old Grand Mother is aware that Microsoft have dominated software products. But where have they been in search? Microsoft Live Search handled about 9 or 10% of searches but that pales in comparison to Google's 60% and Yahoo! at over 20% of searches. But perhaps now, fina...Jun. 27, 2009 07:15 AM EDT Reads: 957 |
 The inclusion of a web server gives attackers clear line-of-sight to their targets. There’s been a few articles on Opera Unite that have called into question the security of the decision to include a web server with the browser.Jun. 26, 2009 08:30 AM EDT Reads: 580 |
 A quick follow up to my SEO fight club article, and somewhat tongue in cheek. I just spent a year adding original content which people have told me is really useful, getting relevant links from those [...]Jun. 26, 2009 08:00 AM EDT Reads: 317 |
 IN MY last post, I wrote about the premature sounding of the death knell for public relations. I'll go a step further and say that, the need for adept public relations skills is actually growing and is more critical today than ever before. In fact, the use of strategic PR has begun to ...Jun. 24, 2009 06:05 PM EDT Reads: 459 |
 For people who travel a lot, or people whose business is not fixed in one location, the question "Where are you?" can take on added significance. There are a spate of new tools and web sites that can help the mobile professional answer this question. In fact, location becomes a new di...Jun. 24, 2009 05:30 PM EDT Reads: 484 |
 The blur between our work life and our home life can be a little frightening in the 21st century. It started with the cell phone interrupting dinner dates in the late 90s. The next step was employees using instant messaging on their laptops in the middle of business meetings. The abili...Jun. 24, 2009 05:15 PM EDT Reads: 392 |
 The most important part of marketing is the same no matter what product or service you're selling and no matter what medium you're using to sell that product/service. It's to 'Define Your Prospect'. Who are they? What do they do? What are they doing right now? What are there habits? Di...Jun. 24, 2009 05:15 PM EDT Reads: 436 |
 A social network whose main goal is to bring together people with and without disabilities who are interested in discussing disability issues.I created and manage a social network for discussion of disability issues. The website address is: http://www.disabilityresourceexchange.comJun. 24, 2009 04:15 PM EDT Reads: 182 |
 During this morning’s IAC breakfast, discussing “Transparency, Collaboration and Web 2.0”, a panelist made a very interesting point. While the US Federal Government’s use of Internet social media services and cloud-based information-sharing applic...Jun. 23, 2009 11:00 PM EDT Reads: 561 |
 It's time for the monthly ClickInsights' Expert Interview Series - focusing on sharing tips ' n tricks for B2B marketers. This month's focus is on leveraging social media, certainly a timely and much discussed topic! Read the post by B2B marketers including Ardath Albee, Brian Carroll,...Jun. 23, 2009 08:00 PM EDT Reads: 362 |
 This week pre-recording of Federal News Radio Federal Executive Forum featured Linda Fischetti , Health Informatics Architect at the Veterans Health Administration (VHA). During a panel discussion, her comments on VHA accomplishments and plans included: Jun. 23, 2009 12:00 PM EDT Reads: 267 |
 Businesses large and small are jumping into a social media presence these days. It’s a great opportunity for real communication with your audience. If you walk the walk. But what happens when the talk isn’t the walk? When a customer pushes past the social persona. Do you walk the walk ...Jun. 22, 2009 06:45 PM EDT Reads: 366 |
 The search engines such as Google and Yahoo! provide millions of potential customers every year for most industries. Taking advantage of this is a must for any budding online business. But what if you just service a small local area? Can the search engines be of advantage to you? Of co...Jun. 22, 2009 11:30 AM EDT Reads: 389 |
 Since there are lot many websites that are activated on the internet on the daily basis, it has become to market them regularly. The search engine marketing and SEO are the tools generally used to do the marketing of the websites on the internet. However, the online market is also as d...Jun. 22, 2009 07:52 AM EDT Reads: 388 |
 How do marketers provide compelling content that customers and prospects actually want to consume? How to combine old and new marketing in innovative and useful ways? How to build on going customer relationships? How to attract prospects and retain customers? Joe Pulizzi & Newt Barret...Jun. 21, 2009 11:00 PM EDT Reads: 337 |
I have put together a list of lists on white papers. There is a treasure trove of information in these lists on how to write and market white papers. Jun. 21, 2009 05:45 PM EDT Reads: 379 |
I have put together a list of lists on white papers. There is a treasure trove of information in these lists on how to write and market white papers. Jun. 21, 2009 05:00 PM EDT Reads: 263 |
Marketing 101 taught you the The 5 C's of Traditional Marketing - Company, Collaborators, Customers, Competitors, and Context. What are the 6 C's of Content Marketing? Customer, Community, Content, Conversation, Continuity and Consistency. Find our more about the 6 C's of Content Mark... Jun. 21, 2009 05:00 PM EDT Reads: 206 |
The challenges marketers face today are multifold. How you do create content is such a way that it not only addresses an individual's informational need but also reaches the masses? How you present content so that your target audience does not loose interest? I wrote about The 4P's of ... Jun. 21, 2009 05:00 PM EDT Reads: 232 |
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