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 <title>Social Applications</title>
 <link>http://web2.sys-con.com/</link>
 <description>Latest articles from Social Applications</description>
 <language>en</language>
 <copyright>Copyright 2009 Ulitzer.com</copyright>
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 <lastBuildDate>Sun, 05 Jul 2009 18:06:53 EDT</lastBuildDate>
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<item>
 <title>Social Media Terrorists</title>
 <link>http://web2.sys-con.com/node/976306</link>
 <description>&quot;Mass psychology&quot; scientists study this kind of phenomena and the &quot;mass psychology of fascism&quot; is of course the most famous lab case. The extraordinary experience SYS-CON Media lived through became part of a Forbes Magazine investigative cover story called &quot;Attack of the Blogs&quot; that found that &quot;Web logs are the prized platform of an online lynch mob spouting liberty but spewing lies, libel and invective. Their potent allies in this pursuit include Google and Yahoo.&quot; The lies, libel and invective we are living through today is another such episode. Our partners, readers and the industry in general know the facts and what&#039;s going on but in a rare example like the email below, we can&#039;t be sure if everyone is on the same page as the rest of us.&lt;p&gt;&lt;a href=&quot;http://web2.sys-con.com/node/976306&quot; target=&quot;_blank&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <pubDate>Sun, 05 Jul 2009 02:00:00 EDT</pubDate>
 <guid isPermaLink="true">http://web2.sys-con.com/node/976306</guid>
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<item>
 <title>Ted Weissman and Lois Paul &amp; Partners PR Firm</title>
 <link>http://web2.sys-con.com/node/994240</link>
 <description>I just read SYS-CON&#039;s response to the recent attacks in Fuat Kircaali&#039;s Social Media Terrorists blog entry. I realized the email quoted at the end of Kircaali&#039;s blog was also copied to Ted Weissman of Lois Paul &amp; Partners, a public relations firm with clients in technology. 

If this email was sent to SYS-CON based on Weissman&#039;s advice to his client, then, in my humble opinion, Ted Weissman and his firm are not qualified to operate as a PR agency to serve technology markets and provide advice to any technology client until they sort out their facts from the Twitter mob fiction.

After reading Kircaali&#039;s response, it sounds like this pr man is getting his news from Twitter feeds of Al Jazeera instead of reading the facts in a magazine such as Forbes  before advising his clients about the &quot;documented questionable business practices&quot; of one of the most respected tech media companies in the world.

My question is &quot;Is this man in the business of providing public relations or creating public relations disasters for his clients?&quot;&lt;p&gt;&lt;a href=&quot;http://web2.sys-con.com/node/994240&quot; target=&quot;_blank&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <pubDate>Fri, 12 Jun 2009 09:00:00 EDT</pubDate>
 <guid isPermaLink="true">http://web2.sys-con.com/node/994240</guid>
</item>
<item>
 <title>Computer Hackers Offer Free Advice on Twitter</title>
 <link>http://web2.sys-con.com/node/986955</link>
 <description>LIGATT&#039;s Hacker for Hire service is now using Twitter, a popular social networking service, to answer cyber crime questions and concerns around-the-clock regarding all aspects of cyber crime. Through the use of Twitter, consumers have the ability to receive feedback at any time of the day and within a shorter amount of time than conversing through email. &lt;p&gt;&lt;a href=&quot;http://web2.sys-con.com/node/986955&quot; target=&quot;_blank&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <pubDate>Tue, 02 Jun 2009 21:30:00 EDT</pubDate>
 <guid isPermaLink="true">http://web2.sys-con.com/node/986955</guid>
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<item>
 <title>Facepalm: Google Wave Choice of XMPP Not the Death of HTTP</title>
 <link>http://web2.sys-con.com/node/987103</link>
 <description>&lt;p&gt;&lt;em&gt;Google didn’t kill HTTP. Neither did Colonel Mustard or Professor Plum. In fact, HTTP is still very much alive. &lt;/em&gt;&lt;/p&gt;  &lt;p&gt;&lt;a href=&quot;http://devcentral.f5.com/weblogs/images/devcentral_f5_com/weblogs/macvittie/WindowsLiveWriter/09edf1c6b0ad_8B44/Not-again-picard_2.jpg&quot;&gt;&lt;img title=&quot;Not-again-picard&quot; style=&quot;border-right: 0px; border-top: 0px; display: inline; margin: 0px 10px 0px 0px; border-left: 0px; border-bottom: 0px&quot; height=&quot;142&quot; alt=&quot;Not-again-picard&quot; src=&quot;http://devcentral.f5.com/weblogs/images/devcentral_f5_com/weblogs/macvittie/WindowsLiveWriter/09edf1c6b0ad_8B44/Not-again-picard_thumb.jpg&quot; width=&quot;218&quot; align=&quot;left&quot; border=&quot;0&quot; /&gt;&lt;/a&gt; Okay, folks, it’s time to stop declaring the &lt;a href=&quot;http://apsblog.burtongroup.com/2009/01/soa-is-dead-long-live-services.html&quot;&gt;death of protocols&lt;/a&gt;/&lt;a href=&quot;http://devcentral.f5.com/weblogs/macvittie/archive/2009/02/16/the-house-that-load-balancing-built.aspx&quot;&gt;technologies&lt;/a&gt; prematurely. Please? Especially when such proclamations are clearly not representative of reality. &lt;/p&gt;  &lt;p&gt;From &lt;a href=&quot;http://www.elasticvapor.com/2009/05/http-is-dead-long-live-realtime-cloud.html&quot;&gt;ElasticVapor :: Life in the Cloud&lt;/a&gt;&lt;em&gt;     &lt;br /&gt;In Google&#039;s announcement what I found most fascinating was the protocol they choose for the basis of their new realtime vision. It wasn&#039;t &lt;/em&gt;&lt;a href=&quot;http://en.wikipedia.org/wiki/Hypertext_Transfer_Protocol&quot;&gt;&lt;em&gt;HTTP&lt;/em&gt;&lt;/a&gt;&lt;em&gt; but instead XMPP was selected as the foundation for this decentralized and interoperable vision. What this means in very simple terms is&lt;strong&gt; Google has declared the HTTP protocol is dead,&lt;/strong&gt; an inefficient relic of the past. A protocol that was never designed with the requirements for the reality of a global realtime cloud. &lt;/em&gt;[emphasis added] &lt;/p&gt;  &lt;p&gt;If you dig into the &lt;a href=&quot;http://www.google.com&quot;&gt;Google&lt;/a&gt; &lt;a href=&quot;http://code.google.com/apis/wave/embed/guide.html#TheEmbedJS&quot;&gt;WAVE Embed API&lt;/a&gt; code far enough, you’ll get to &lt;a href=&quot;http://wave.google.com/gadgets/js/core:rpc&quot;&gt;a core RPC/gadget library&lt;/a&gt; that clearly indicates the API is still taking advantage of HTTP. It’s using &lt;a href=&quot;http://www.w3.org/TR/XMLHttpRequest/&quot;&gt;XMLHttpRequest&lt;/a&gt; as expected and handles all the ugliness of setting up and handling the calls. Following is some code from the &lt;em&gt;init&lt;/em&gt; function, but there are plenty of other places where HTTP requests are made and callbacks subsequently called, indicating Google is making full use of HTTP as a transport protocol for XMPP in order, one assumes, to support the browser as a client. The fact that Google offers an “Embed API” for browsers and touts the ease with which waves can be integrated into web sites and pages indicates broad support for HTTP without digging into the code, but it’s always nice to dig in and verify that something new and exciting isn’t happening “under the covers.” &lt;/p&gt;  &lt;pre&gt;function init(configuration){config=configuration[&quot;core.io&quot;]||{}
var httpMethod=params.METHOD||&quot;GET&quot;;
if(params.AUTHORIZATION&amp;amp;¶ms.AUTHORIZATION!==&quot;NONE&quot;){auth=params.AUTHORIZATION.toLowerCase();
st=shindig.auth.getSecurityToken()
}else{if(httpMethod===&quot;GET&quot;&amp;amp;&amp;amp;refreshInterval===undefined){refreshInterval=3600&lt;/pre&gt;

&lt;p&gt;&lt;em&gt;Code snippets have been extracted to show use of HTTP and is not the full code. &lt;/em&gt;&lt;em&gt;My apologies for the formatting, but that’s the way it came out of the source file. And if you’re a stickler for meaningful variable names, do &lt;strong&gt;not&lt;/strong&gt; go digging around in this one because it will make your head explode. Really.  &lt;/em&gt;&lt;/p&gt;

&lt;p&gt;Given Google’s extensive support for gadgets/widgets/whatever intended for use within websites then it only makes &lt;em&gt;sense&lt;/em&gt; that they’d still be using HTTP because &lt;a href=&quot;http://www.ietf.org/rfc/rfc3920.txt&quot;&gt;XMPP&lt;/a&gt;, while a great protocol, isn’t natively supported by &lt;em&gt;any&lt;/em&gt; browser at this time. So Google has to have some way to &lt;a href=&quot;http://devcentral.f5.com/weblogs/images/devcentral_f5_com/weblogs/macvittie/WindowsLiveWriter/09edf1c6b0ad_8B44/duh_can_2.jpg&quot;&gt;&lt;img title=&quot;duh_can&quot; style=&quot;border-right: 0px; border-top: 0px; display: inline; margin: 5px 0px 5px 5px; border-left: 0px; border-bottom: 0px&quot; height=&quot;246&quot; alt=&quot;duh_can&quot; src=&quot;http://devcentral.f5.com/weblogs/images/devcentral_f5_com/weblogs/macvittie/WindowsLiveWriter/09edf1c6b0ad_8B44/duh_can_thumb.jpg&quot; width=&quot;167&quot; align=&quot;right&quot; border=&quot;0&quot; /&gt;&lt;/a&gt;ensure that browsers – the primary mechanism for communicating with services over the Internet today – could take advantage of its latest and greatest. &lt;/p&gt;

&lt;p&gt;Google has obviously chosen XMPP for its application layer data exchange because it’s open, extensible, or maybe that’s just where the dart  landed when they discussed their options. But let’s face facts: HTTP is the &lt;em&gt;&lt;a href=&quot;http://devcentral.f5.com/weblogs/macvittie/archive/2008/05/21/3283.aspx&quot;&gt;de facto application layer transport protocol&lt;/a&gt;&lt;/em&gt; of the Internet and it’s highly unlikely that a company that’s built its fortunes upon that fact is suddenly going to turn around and abandon it. HTTP is the only almost-surefire method of traversing firewalls in any kind of bi-directional communication exchange between clients and servers, and routinely carries on its back any number of “layer 7+” protocols such as SOAP, JSON, and &lt;a href=&quot;http://www.f5.com/glossary/xml.html&quot; target=&quot;_blank&quot;&gt;XML&lt;/a&gt;. &lt;/p&gt;

&lt;p&gt;While XMPP can – and is – implemented directly atop TCP (and is in fact designed to be so) it often makes use of  HTTP for many of its core XML dependencies, such as the definition of namespaces and relevant schemas. &lt;/p&gt;

&lt;p&gt;The browser is not going away and, in fact, seems to be gaining more and more support as the de facto client platform of the Internet and, by extension, “the cloud.” It is highly unlikely, then, that any provider of software – cloud or not – would even attempt to kill HTTP in favor of some other transport layer protocol. &lt;/p&gt;

&lt;p&gt;The chance that Google, whose fame and fortune has been made piggybacked on HTTP and its use, would knowingly and willingly kill HTTP in its choices is even more unlikely. &lt;/p&gt;

&lt;p&gt;&lt;a href=&quot;http://twitter.com/lmacvittie&quot;&gt;&lt;img height=&quot;18&quot; alt=&quot;Follow me on Twitter&quot; src=&quot;http://devcentral.f5.com/weblogs/images/devcentral_f5_com/weblogs/macvittie/125/o_twitt-twoo-icon.png&quot; width=&quot;18&quot; border=&quot;0&quot; /&gt;&lt;/a&gt; &lt;a href=&quot;http://devcentral.f5.com/weblogs/macvittie/Rss.aspx&quot;&gt;&lt;img src=&quot;http://devcentral.f5.com/Portals/0/images/Icons/icon_xml_18.gif&quot; border=&quot;0&quot; /&gt;&lt;/a&gt;&lt;a href=&quot;http://www.slideshare.net/lmacvittie&quot;&gt;&lt;img height=&quot;18&quot; alt=&quot;View Lori&#039;s profile on SlideShare&quot; src=&quot;http://devcentral.f5.com/weblogs/images/devcentral_f5_com/weblogs/macvittie/125/o_slideshare.png&quot; width=&quot;18&quot; border=&quot;0&quot; /&gt;&lt;/a&gt;&lt;a href=&quot;http://lmacvittie.tumblr.com&quot; border=&quot;0&quot;&gt;&lt;img title=&quot;Follow me on Tumblr&quot; height=&quot;18&quot; src=&quot;http://devcentral.f5.com/weblogs/images/devcentral_f5_com/weblogs/macvittie/125/o_tumblr.gif&quot; width=&quot;18&quot; border=&quot;0&quot; /&gt;&lt;/a&gt; &lt;a href=&quot;http://lmacvittie.posterous.com/&quot;&gt;&lt;img title=&quot;Posterous&quot; src=&quot;http://devcentral.f5.com/weblogs/images/devcentral_f5_com/weblogs/macvittie/125/o_posterous.png&quot; border=&quot;0&quot; /&gt;&lt;/a&gt; &lt;a href=&quot;http://www.linkedin.com/in/lmacvittie&quot;&gt;&lt;img src=&quot;http://devcentral.f5.com/weblogs/images/devcentral_f5_com/weblogs/macvittie/125/o_linkedin_16.png&quot; border=&quot;0&quot; /&gt;&lt;/a&gt;&lt;a href=&quot;http://www.friendfeed.com/lmacvittie&quot;&gt;&lt;img style=&quot;border-top-width: 0px; border-left-width: 0px; border-bottom-width: 0px; border-right-width: 0px&quot; height=&quot;16&quot; alt=&quot;friendfeed&quot; src=&quot;http://devcentral.f5.com/weblogs/images/devcentral_f5_com/weblogs/macvittie/WindowsLiveWriter/InfrastructureasaServiceHowcontextawares_69CD/friendfeed_3.jpg&quot; width=&quot;16&quot; border=&quot;0&quot; /&gt;&lt;/a&gt;&lt;a href=&quot;http://devcentral.f5.com/weblogs/images/devcentral_f5_com/weblogs/macvittie/WindowsLiveWriter/InfrastructureasaServiceHowcontextawares_69CD/icon_facebook_2.png&quot;&gt;&lt;img style=&quot;border-top-width: 0px; border-left-width: 0px; border-bottom-width: 0px; border-right-width: 0px&quot; height=&quot;16&quot; alt=&quot;icon_facebook&quot; src=&quot;http://devcentral.f5.com/weblogs/images/devcentral_f5_com/weblogs/macvittie/WindowsLiveWriter/InfrastructureasaServiceHowcontextawares_69CD/icon_facebook_4.png&quot; width=&quot;16&quot; border=&quot;0&quot; /&gt;&lt;/a&gt; &lt;a title=&quot;Subscribe using any feed reader!&quot; href=&quot;http://www.addthis.com/feed.php?pub=lmacvittie&amp;amp;h1=http%3A%2F%2Fdevcentral.f5.com%2Fweblogs%2Fmacvittie%2FRss.aspx&amp;amp;t1=&quot;&gt;&lt;img height=&quot;18&quot; alt=&quot;AddThis Feed Button&quot; src=&quot;http://s9.addthis.com/button1-fd.gif&quot; width=&quot;125&quot; border=&quot;0&quot; /&gt;&lt;/a&gt; &lt;a title=&quot;Bookmark and Share&quot; onclick=&quot;window.open(&#039;http://www.addthis.com/bookmark.php?wt=nw&amp;amp;pub=lmacvittie&amp;amp;url=&#039;+encodeURIComponent(location.href)+&#039;&amp;amp;title=&#039;+encodeURIComponent(document.title), &#039;addthis&#039;, &#039;scrollbars=yes,menubar=no,width=620,height=520,resizable=yes,toolbar=no,location=no,status=no,screenX=200,screenY=100,left=200,top=100&#039;); return false;&quot; href=&quot;http://www.addthis.com/bookmark.php&quot; target=&quot;_blank&quot;&gt;&lt;img height=&quot;18&quot; alt=&quot;Bookmark and Share&quot; src=&quot;http://s9.addthis.com/button1-share.gif&quot; width=&quot;125&quot; border=&quot;0&quot; /&gt;&lt;/a&gt; &lt;script type=&quot;text/javascript&quot; src=&quot;http://track.mybloglog.com/js/jsserv.php?mblID=2008070914270355&quot;&gt;&lt;/script&gt;&lt;/p&gt;

&lt;div class=&quot;wlWriterEditableSmartContent&quot; id=&quot;scid:0767317B-992E-4b12-91E0-4F059A8CECA8:c2175056-44f3-48e5-ac60-1e6b28330830&quot; style=&quot;padding-right: 0px; display: inline; padding-left: 0px; float: none; padding-bottom: 0px; margin: 0px; padding-top: 0px&quot;&gt;Technorati Tags: &lt;a href=&quot;http://technorati.com/tags/MacVittie&quot; rel=&quot;tag&quot;&gt;MacVittie&lt;/a&gt;,&lt;a href=&quot;http://technorati.com/tags/F5&quot; rel=&quot;tag&quot;&gt;F5&lt;/a&gt;,&lt;a href=&quot;http://technorati.com/tags/TCP&quot; rel=&quot;tag&quot;&gt;TCP&lt;/a&gt;,&lt;a href=&quot;http://technorati.com/tags/XMPP&quot; rel=&quot;tag&quot;&gt;XMPP&lt;/a&gt;,&lt;a href=&quot;http://technorati.com/tags/HTTP&quot; rel=&quot;tag&quot;&gt;HTTP&lt;/a&gt;,&lt;a href=&quot;http://technorati.com/tags/Elastic+Vapor&quot; rel=&quot;tag&quot;&gt;Elastic Vapor&lt;/a&gt;,&lt;a href=&quot;http://technorati.com/tags/Google+Wave&quot; rel=&quot;tag&quot;&gt;Google Wave&lt;/a&gt;,&lt;a href=&quot;http://technorati.com/tags/protocol&quot; rel=&quot;tag&quot;&gt;protocol&lt;/a&gt;,&lt;a href=&quot;http://technorati.com/tags/dead&quot; rel=&quot;tag&quot;&gt;dead&lt;/a&gt;,&lt;a href=&quot;http://technorati.com/tags/Google&quot; rel=&quot;tag&quot;&gt;Google&lt;/a&gt;,&lt;a href=&quot;http://technorati.com/tags/rpc&quot; rel=&quot;tag&quot;&gt;rpc&lt;/a&gt;,&lt;a href=&quot;http://technorati.com/tags/code&quot; rel=&quot;tag&quot;&gt;code&lt;/a&gt;,&lt;a href=&quot;http://technorati.com/tags/javascript&quot; rel=&quot;tag&quot;&gt;javascript&lt;/a&gt;,&lt;a href=&quot;http://technorati.com/tags/client&quot; rel=&quot;tag&quot;&gt;client&lt;/a&gt;,&lt;a href=&quot;http://technorati.com/tags/browser&quot; rel=&quot;tag&quot;&gt;browser&lt;/a&gt;,&lt;a href=&quot;http://technorati.com/tags/internet&quot; rel=&quot;tag&quot;&gt;internet&lt;/a&gt;,&lt;a href=&quot;http://technorati.com/tags/cloud+computing&quot; rel=&quot;tag&quot;&gt;cloud computing&lt;/a&gt;,&lt;a href=&quot;http://technorati.com/tags/cloud&quot; rel=&quot;tag&quot;&gt;cloud&lt;/a&gt;,&lt;a href=&quot;http://technorati.com/tags/web&quot; rel=&quot;tag&quot;&gt;web&lt;/a&gt;,&lt;a href=&quot;http://technorati.com/tags/blog&quot; rel=&quot;tag&quot;&gt;blog&lt;/a&gt;&lt;/div&gt;

&lt;p&gt;Related blogs &amp;amp; articles: &lt;/p&gt;

&lt;ul&gt;
  &lt;li&gt;&lt;a href=&quot;http://devcentral.f5.com/weblogs/macvittie/archive/2008/05/21/3283.aspx&quot;&gt;HTTP: The de facto application transport protocol of the Web&lt;/a&gt;&lt;/li&gt;

  &lt;li&gt;&lt;a href=&quot;http://www.elasticvapor.com/2009/05/http-is-dead-long-live-realtime-cloud.html&quot;&gt;HTTP is Dead. Long Live the Realtime Cloud&lt;/a&gt;&lt;/li&gt;

  &lt;li&gt;&lt;a href=&quot;http://www.w3.org/TR/XMLHttpRequest/&quot;&gt;XMLHttpRequest Object&lt;/a&gt;&lt;/li&gt;

  &lt;li&gt;&lt;a href=&quot;http://www.ietf.org/rfc/rfc3920.txt&quot;&gt;XMPP RFC&lt;/a&gt;&lt;/li&gt;

  &lt;li&gt;&lt;a href=&quot;http://devcentral.f5.com/weblogs/macvittie/archive/2009/02/16/the-house-that-load-balancing-built.aspx&quot;&gt;The House that Load Balancing Built&lt;/a&gt;&lt;/li&gt;

  &lt;li&gt;&lt;a href=&quot;http://devcentral.f5.com/weblogs/macvittie/archive/2009/01/07/soa-isnt-dead-but-its-standards-are.aspx&quot;&gt;SOA Isn’t Dead but Its Standards Are&lt;/a&gt; &lt;/li&gt;

  &lt;li&gt;&lt;a href=&quot;http://apsblog.burtongroup.com/2009/01/soa-is-dead-long-live-services.html&quot;&gt;SOA is Dead. Long Live Services&lt;/a&gt;&lt;/li&gt;

  &lt;li&gt;&lt;a href=&quot;http://devcentral.f5.com/weblogs/macvittie/archive/2009/04/07/soa-announces-comeback-tour.aspx&quot;&gt;SOA Announces Comeback Tour&lt;/a&gt;&lt;/li&gt;
&lt;/ul&gt;&lt;div class=&#039;blogtags&#039;&gt;&lt;br&gt;Categories: &lt;a rel=&#039;tag&#039; href=&#039;http://technorati.com/tags/Cloud Computing&#039;&gt;Cloud Computing&lt;/a&gt;&amp;nbsp;, &lt;a rel=&#039;tag&#039; href=&#039;http://technorati.com/tags/Development and General&#039;&gt;Development and General&lt;/a&gt;&amp;nbsp;, &lt;a rel=&#039;tag&#039; href=&#039;http://technorati.com/tags/Randomness&#039;&gt;Randomness&lt;/a&gt;&amp;nbsp;, &lt;a rel=&#039;tag&#039; href=&#039;http://technorati.com/tags/XML&#039;&gt;XML&lt;/a&gt;&amp;nbsp;&lt;/div&gt;&lt;img src=&quot;http://devcentral.f5.com/weblogs/macvittie/aggbug/4204.aspx&quot; width=&quot;1&quot; height=&quot;1&quot; /&gt;&lt;img src=&quot;http://feeds2.feedburner.com/~r/f5/XOwx/~4/MZN2n96knY8&quot; height=&quot;1&quot; width=&quot;1&quot;/&gt;&lt;p&gt;&lt;a href=&quot;http://web2.sys-con.com/node/987103&quot; target=&quot;_blank&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <pubDate>Tue, 02 Jun 2009 19:45:00 EDT</pubDate>
 <guid isPermaLink="true">http://web2.sys-con.com/node/987103</guid>
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<item>
 <title>Initial Reaction to Google Wave: Maybe Transformative</title>
 <link>http://web2.sys-con.com/node/981415</link>
 <description>I&#039;m excited about Google Wave, based on TechCrunch&#039;s description of it, and my own fervid projections of what I&#039;d like it to be. If I&#039;m understanding it correctly — and the likelihood is that I&#039;m not ... take that as a serious warning — this could be bigger than Facebook ...&lt;p&gt;&lt;a href=&quot;http://web2.sys-con.com/node/981415&quot; target=&quot;_blank&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <pubDate>Sun, 31 May 2009 22:45:00 EDT</pubDate>
 <guid isPermaLink="true">http://web2.sys-con.com/node/981415</guid>
</item>
<item>
 <title>Entrepreneur Magazine Gets Shakespearean About PR</title>
 <link>http://web2.sys-con.com/node/980566</link>
 <description>Within the “Start It Up” section of the magazine, Sara Wilson craftily titled the article “Get Thee to a PR Firm.”  We’ll provide a link to the article when it comes up online for those of you who don’t subscribe to one of our favorite pubs.  Sara tells some interesting stories of businesses including Picnik.com, Ecobags.com, Flexible Executives, LLC, USABride, Inc. and Cape Clogs (all linked), who have seen significant Return on Investment after hiring a PR firm anywhere from one year to 17 years after launch.  These companies’ 2009 projected revenues range from $500,000 to $5 million.&lt;p&gt;&lt;a href=&quot;http://web2.sys-con.com/node/980566&quot; target=&quot;_blank&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <pubDate>Sun, 31 May 2009 22:00:00 EDT</pubDate>
 <guid isPermaLink="true">http://web2.sys-con.com/node/980566</guid>
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 <title>Integrate Social Media Tools Into Business, Not Marketing Campaigns</title>
 <link>http://web2.sys-con.com/node/981340</link>
 <description>“That its not enough to focus on social alone. That nurturing the conversations in the social realm are the starting point not the end game. That it is indeed about getting customers to influence each other to make positive purchasing and brand affinity decisions. That the core philosophies around social can and should be deeply integrated into a business. And that, the more holistically you look at social influence marketing - across all touch points digital and physical, the more likely are you to harness it for competitive advantage. It is the social ideas that matter more than social media. Ideas that harness social philosophies but create new outcomes and not just new tactics.”&lt;p&gt;&lt;a href=&quot;http://web2.sys-con.com/node/981340&quot; target=&quot;_blank&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <pubDate>Sun, 31 May 2009 22:00:00 EDT</pubDate>
 <guid isPermaLink="true">http://web2.sys-con.com/node/981340</guid>
</item>
<item>
 <title>Executives Spend an Extra 11 Hours a Month Online</title>
 <link>http://web2.sys-con.com/node/981804</link>
 <description>MeettheBoss surveyed 15,000 of its 200,000 executive members to understand more about what effect Web 2.0 has had on the business world.&lt;p&gt;&lt;a href=&quot;http://web2.sys-con.com/node/981804&quot; target=&quot;_blank&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <pubDate>Sun, 31 May 2009 16:00:00 EDT</pubDate>
 <guid isPermaLink="true">http://web2.sys-con.com/node/981804</guid>
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 <title>Google Wave Is Much Better Than Twitter</title>
 <link>http://web2.sys-con.com/node/981854</link>
 <description>Although Google Wave is not open for public yet but after a preview at the features just introduced by Google I think Google Wave is much better, interactive, fun and less-hectic than some of today&#039;s top social media tools.&lt;p&gt;&lt;a href=&quot;http://web2.sys-con.com/node/981854&quot; target=&quot;_blank&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <pubDate>Sat, 30 May 2009 15:45:00 EDT</pubDate>
 <guid isPermaLink="true">http://web2.sys-con.com/node/981854</guid>
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 <title>Great New Social Media Marketing Tool: PitchEngine</title>
 <link>http://web2.sys-con.com/node/939267</link>
 <description>They call it public relations for a reason.  Although PR methodology has focused primarily on getting the traditional media to write about your company or your client’s company, the goal has always been to influence ‘the public&#039;, that is those members of the population that you want to impact positively.

Thanks to the infinite reach of the Internet, you have the capability to extend that influence dramatically.  But, you need to change your approach and your toolkit as part of a 21st century PR strategy.

If your primary public relations strategy still amounts to sending press releases to a finite number of media contacts, you fail to take advantage of the Internet.  You are not reaching the new influencers, to use Paul Gillen’s term. 

You need to do do more than reach those influencers. You need to take advantage of the emerging power of social media by creating a new kind of release to reach a much broader audience.  We have written previously about Shift Communications’ template that offers a useful template on which to create your news content: Social Media Release Template Makes It Easier to Get Social. 

Now, another powerful tool has emerged: PitchEngine, which lets you create and share social media releases for free.&lt;p&gt;&lt;a href=&quot;http://web2.sys-con.com/node/939267&quot; target=&quot;_blank&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <pubDate>Thu, 28 May 2009 23:00:00 EDT</pubDate>
 <guid isPermaLink="true">http://web2.sys-con.com/node/939267</guid>
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 <title>The Secrets of Corporate Blogging</title>
 <link>http://web2.sys-con.com/node/964943</link>
 <description>Monday evening I&#039;m giving a lecture at the Jerusalem Technical Writers Group on The Secrets of Corporate Blogging to a room full of technical and marketing writers, many of whom have a passing but probably incomplete knowledge of blogging. If you&#039;re interested in attending, see the above link.&lt;p&gt;&lt;a href=&quot;http://web2.sys-con.com/node/964943&quot; target=&quot;_blank&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <pubDate>Fri, 15 May 2009 21:15:00 EDT</pubDate>
 <guid isPermaLink="true">http://web2.sys-con.com/node/964943</guid>
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 <title>Facebook Doesn’t Make Your Stupid. Whoops.</title>
 <link>http://web2.sys-con.com/node/945915</link>
 <description>Remember how the media leapt on the study that showed that being on Facebook lowered your grades in school? The study was, shall we say, flawed. But it was a media-seeking rocket. Now, 2.5 weeks later,  Josh Pasek, eian more, and Eszter Hargittai have published &quot;Facebook and academic performance: ...&lt;p&gt;&lt;a href=&quot;http://web2.sys-con.com/node/945915&quot; target=&quot;_blank&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <pubDate>Sun, 03 May 2009 16:15:00 EDT</pubDate>
 <guid isPermaLink="true">http://web2.sys-con.com/node/945915</guid>
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<item>
 <title>Ulitzer’s Amazing First 30 Days in Public Beta</title>
 <link>http://web2.sys-con.com/node/950076</link>
 <description>Even with these impressive first stats, Ulitzer users for the next 12 to 24 months will only be a fraction of the early adopters of tomorrow&#039;s social media tools. Ulitzer offers quality content under a managed environment. Google News keyword alerts are already contaminated with meaningless garbage largely due to its automated nature. Instant access to quality content will get more difficult as this erosion escalates. Sites such as Ulitzer will be the only answer to one-stop access to quality content on any subject.&lt;p&gt;&lt;a href=&quot;http://web2.sys-con.com/node/950076&quot; target=&quot;_blank&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <pubDate>Fri, 01 May 2009 14:30:00 EDT</pubDate>
 <guid isPermaLink="true">http://web2.sys-con.com/node/950076</guid>
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<item>
 <title>Virtual Reality</title>
 <link>http://web2.sys-con.com/node/938446</link>
 <description>There’s an old adage that says you have to spend money to make money. In the data center these days this is more true than ever. You have to invest in technology capable of making your data center more efficient in order to make (save) money. A recent Robert Half Technology survey of 1400 CIOs indicates that data center efficiency and virtualization are top priorities. &lt;p&gt;&lt;a href=&quot;http://web2.sys-con.com/node/938446&quot; target=&quot;_blank&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <pubDate>Tue, 28 Apr 2009 20:00:00 EDT</pubDate>
 <guid isPermaLink="true">http://web2.sys-con.com/node/938446</guid>
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<item>
 <title>Have a can of Duh! It&#039;s on me</title>
 <link>http://web2.sys-con.com/node/922557</link>
 <description>This whole Web 2.0-sucking-the-life-out-of-servers problem? Yeah, it’s nothing new if you’ve been paying attention. 

I am not one prone to fits of smug arrogance. I don’t generally ever say “I told you so” (even if I did) or tsk-tsk when you failed to listen to some nugget of wisdom and it bites you some place…unpleasant. Don often tells me I should, and he will if I won’t, but most of the time I  simply bite my tongue and let it pass on by. It’s my job to offer up the information, not force it down your throat. Horse, water, blah, blah, whatever. &lt;p&gt;&lt;a href=&quot;http://web2.sys-con.com/node/922557&quot; target=&quot;_blank&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <pubDate>Thu, 16 Apr 2009 06:46:00 EDT</pubDate>
 <guid isPermaLink="true">http://web2.sys-con.com/node/922557</guid>
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<item>
 <title>Ulitzer to Pay 200% AdSense Revenue to Its Authors - VII</title>
 <link>http://web2.sys-con.com/node/896188</link>
 <description>SYS-CON Media announced today that Ulitzer, the long anticipated media website is now available in beta at &lt;a href=&quot;http://www.ulitzer.com&quot; title=&quot;www.ulitzer.com&quot;&gt;www.ulitzer.com&lt;/a&gt; with more than 1 million original stories, contributed by more than 6,000 authors. Ulitzer.com aims to revolutionize original content delivery on any subject and is designed to become the preferred source of information for readers who used to visit their favorite magazine websites in the past.&lt;p&gt;&lt;a href=&quot;http://web2.sys-con.com/node/896188&quot; target=&quot;_blank&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <pubDate>Sun, 29 Mar 2009 00:54:00 EDT</pubDate>
 <guid isPermaLink="true">http://web2.sys-con.com/node/896188</guid>
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 <title>Twitter Fever</title>
 <link>http://web2.sys-con.com/node/896318</link>
 <description>I am thinking that I was wrong about Twitter. When I first came across it -- I couldn&#039;t see the point. Who really cares what me or anyone else is doing? It reminds of those co-workers that are at your desk talking all day while your actually trying to be productive. As reality would seem, Twitter does matter and there are now oodles of unexpected twitter remixes and mashups that are now sharing in the overnight success. 
&lt;p&gt;&lt;a href=&quot;http://web2.sys-con.com/node/896318&quot; target=&quot;_blank&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <pubDate>Fri, 27 Mar 2009 22:33:00 EDT</pubDate>
 <guid isPermaLink="true">http://web2.sys-con.com/node/896318</guid>
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<item>
 <title>The Technology Behind President Obama&#039;s Historic Victory</title>
 <link>http://web2.sys-con.com/node/875298</link>
 <description>Jascha Franklin-Hodge, Chief Technology Officer and Founding Partner of Blue State Digital, will be presenting &quot;Lessons from the Obama Online Campaign&quot; as a special lunchtime Keynote Address on March 27 at 12:45 PM at the Philadelphia Marriott West. Blue State Digital specializes in wielding web-based tools to increase awareness, advocacy and fundraising capabilities for non-profits and social causes. These strengths in utilizing interactive content and social networks to build, mobilize and empower a purpose-driven online community have resulted in an unusual niche market - the political candidate.&lt;p&gt;&lt;a href=&quot;http://web2.sys-con.com/node/875298&quot; target=&quot;_blank&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <pubDate>Tue, 17 Mar 2009 21:00:00 EDT</pubDate>
 <guid isPermaLink="true">http://web2.sys-con.com/node/875298</guid>
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<item>
 <title>The Job Hunt</title>
 <link>http://web2.sys-con.com/node/851406</link>
 <description>So, you have a good education, a killer resume, references -- the whole nine yards. And yet, no one is hiring you! This was the case with a friend of mine, Betty M., who went through over 20 interviews for technical writing jobs and in many cases, was invited to come back in for second interviews, but Betty never made it beyond that second round. She was perplexed because she was perfectly qualified and the interviewers seemed to be very pleased to hear what Betty had to offer.&lt;p&gt;&lt;a href=&quot;http://web2.sys-con.com/node/851406&quot; target=&quot;_blank&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <pubDate>Mon, 23 Feb 2009 13:15:00 EST</pubDate>
 <guid isPermaLink="true">http://web2.sys-con.com/node/851406</guid>
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<item>
 <title>Chief Networking Officer: The New C-Level Position</title>
 <link>http://web2.sys-con.com/node/850256</link>
 <description>There has been a movement of late and a buzz about the Chief Networking Officer, I have jumped on the bandwagon. Smaller companies and start-ups can get the biggest immediate impact by adding a CNO. The Chief Networking Officer (CNO) has gained much interest as more companies and executives  have become open minded to challenging the corporate hierarchy structure.&lt;p&gt;&lt;a href=&quot;http://web2.sys-con.com/node/850256&quot; target=&quot;_blank&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <pubDate>Mon, 23 Feb 2009 09:15:00 EST</pubDate>
 <guid isPermaLink="true">http://web2.sys-con.com/node/850256</guid>
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<item>
 <title>How to Circumvent the Seven Deadly Biases</title>
 <link>http://web2.sys-con.com/node/747502</link>
 <description>More is better, right? Wrong. In &quot;The Paradox of Choice: Why More is Less,&quot; Barry Schwartz explains how too many options actually cause more psychological distress. And nowhere is the overabundance of choice more prevalent than the Internet, where any given website can present us with an overwhelming number of alternatives at once.&lt;p&gt;&lt;a href=&quot;http://web2.sys-con.com/node/747502&quot; target=&quot;_blank&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <pubDate>Fri, 16 Jan 2009 05:55:00 EST</pubDate>
 <guid isPermaLink="true">http://web2.sys-con.com/node/747502</guid>
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<item>
 <title>Instant Instant Messaging: Just Add Web Sockets</title>
 <link>http://web2.sys-con.com/node/779407</link>
 <description>Chat rooms and live peer-to-peer chat on the web are high on the list of stunning rich application features that can still drop jaws. Facebook recently launched an integrated web chat implementation to much fanfare. Their impressive Erlang and C++ chat infrastructure showcases real-time web techniques and live, interactive interface elements. However, following Facebook&#039;s lead is actually not that hard if you use the right approach.&lt;p&gt;&lt;a href=&quot;http://web2.sys-con.com/node/779407&quot; target=&quot;_blank&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <pubDate>Tue, 16 Dec 2008 10:12:00 EST</pubDate>
 <guid isPermaLink="true">http://web2.sys-con.com/node/779407</guid>
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<item>
 <title>I voted for Obama!</title>
 <link>http://web2.sys-con.com/node/713520</link>
 <description>A happy day! I voted for Obama! Right next to the slightly scary, life-size cardboard cut-out my daughter gave me! Happy, happy day!!





Happy, happy day!!

PS: I tagged the photos &quot;ivotedforobama&quot; at flickr.  [Tags: obama ivotedforobama ]&lt;p&gt;&lt;a href=&quot;http://web2.sys-con.com/node/713520&quot; target=&quot;_blank&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <pubDate>Thu, 16 Oct 2008 17:39:00 EDT</pubDate>
 <guid isPermaLink="true">http://web2.sys-con.com/node/713520</guid>
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<item>
 <title>The Most Popular Web APIs Will Be Social-Oriented and Complex Business-Oriented</title>
 <link>http://web2.sys-con.com/node/698763</link>
 <description>As we build services/APIs for use within the enterprise or cloud computing, there seem to be two clear trends for those who are consuming the services/APIs: they want to leverage APIs that drive social networking, such as Twitter and Facebook, and they want to leverage complex, business-oriented, and high-value APIs that they don&#039;t want to build themselves.&lt;p&gt;&lt;a href=&quot;http://web2.sys-con.com/node/698763&quot; target=&quot;_blank&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <pubDate>Fri, 03 Oct 2008 18:30:00 EDT</pubDate>
 <guid isPermaLink="true">http://web2.sys-con.com/node/698763</guid>
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<item>
 <title>The Business Value of Social Networking on Corporate Intranets</title>
 <link>http://web2.sys-con.com/node/673842</link>
 <description>This Session will demonstrate why social networking is more than just marketing buzz; it is a relational model that has been used for years to define the way human beings interact, and it is the next step in the natural evolution of the web. &lt;p&gt;&lt;a href=&quot;http://web2.sys-con.com/node/673842&quot; target=&quot;_blank&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <pubDate>Sun, 14 Sep 2008 10:45:00 EDT</pubDate>
 <guid isPermaLink="true">http://web2.sys-con.com/node/673842</guid>
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<item>
 <title>Slingpage Selects Internap to Scale Social Browsing Platform </title>
 <link>http://web2.sys-con.com/node/654579</link>
 <description>Internap Network Services Corporation announced its Content Delivery Network (CDN) and Managed Server solutions are helping to scale the rising demand of social Web collaboration and interactivity by powering Slingpage. Currently in open beta for the Microsoft Internet Explorer and Mozilla Firefox Web browsers, Slingpage relies on Internap to deliver robust, scalable and reliable network and hosting services. &lt;p&gt;&lt;a href=&quot;http://web2.sys-con.com/node/654579&quot; target=&quot;_blank&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <pubDate>Tue, 26 Aug 2008 08:53:00 EDT</pubDate>
 <guid isPermaLink="true">http://web2.sys-con.com/node/654579</guid>
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<item>
 <title>A Web 2.0 Makeover for Online Stores</title>
 <link>http://web2.sys-con.com/node/639496</link>
 <description>As many e-commerce sites celebrate their 10th birthday, web stores are facing the reality that the Internet is changing and current sites need to be refurbished. From left-hand navigation and search to product catalog and product detail, from the cart and check out to the general design and format – most sites are in desperate need of a makeover.&lt;p&gt;&lt;a href=&quot;http://web2.sys-con.com/node/639496&quot; target=&quot;_blank&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <pubDate>Sat, 16 Aug 2008 16:45:00 EDT</pubDate>
 <guid isPermaLink="true">http://web2.sys-con.com/node/639496</guid>
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<item>
 <title>Two Questions for Branding in the Web 2.0 World: Is It Up? Is It Fast?</title>
 <link>http://web2.sys-con.com/node/639352</link>
 <description>Keeping your brand alive and well on the Web isn&#039;t as easy as it looks. There are few things as important as your reputation, and in the Web 2.0 economy, your reputation is increasingly tied to your web presence. So keeping the website up, available, and responding quickly is critical not only for success, but also for survival. If you think about it, a website&#039;s reputation on the Internet can be boiled down to two questions: &#039;Is it up?&#039; and &#039;Is it fast?&#039;&lt;p&gt;&lt;a href=&quot;http://web2.sys-con.com/node/639352&quot; target=&quot;_blank&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <pubDate>Mon, 11 Aug 2008 12:30:00 EDT</pubDate>
 <guid isPermaLink="true">http://web2.sys-con.com/node/639352</guid>
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<item>
 <title>AJAX World RIA Conference: The Business Value of Social Networking on Corporate Intranets</title>
 <link>http://web2.sys-con.com/node/631820</link>
 <description>This Session will demonstrate why social networking is more than just marketing buzz; it is a relational model that has been used for years to define the way human beings interact, and it is the next step in the natural evolution of the Web. &lt;p&gt;&lt;a href=&quot;http://web2.sys-con.com/node/631820&quot; target=&quot;_blank&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <pubDate>Thu, 07 Aug 2008 12:30:00 EDT</pubDate>
 <guid isPermaLink="true">http://web2.sys-con.com/node/631820</guid>
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<item>
 <title>Scrapboy Brings Facebook to Users&#039; Desktops</title>
 <link>http://web2.sys-con.com/node/616651</link>
 <description>Scrapboy Digital Media Corporation announced the availability of Scrapboy, its Facebook desktop application, to users in North America. Scrapboy allows users to stay connected with their friends&#039; Facebook activities on their desktops and store those activities securely on the users&#039; computers, not a remote server.&lt;p&gt;&lt;a href=&quot;http://web2.sys-con.com/node/616651&quot; target=&quot;_blank&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <pubDate>Tue, 22 Jul 2008 11:30:00 EDT</pubDate>
 <guid isPermaLink="true">http://web2.sys-con.com/node/616651</guid>
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<item>
 <title>AJAX World - Changing the Process of Web Development</title>
 <link>http://web2.sys-con.com/node/568551</link>
 <description>All new or emerging businesses are rightfully cautious of the big investment required to launch a successful web presence. A new cost-effective and time-saving service enables companies to fast track their strategic and tactical web initiatives while still actively growing their user base. Unlike past methods of web development, rapid prototyping is a back-to-front development process that allows the product user interface to be fully designed before writing any code.&lt;p&gt;&lt;a href=&quot;http://web2.sys-con.com/node/568551&quot; target=&quot;_blank&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <pubDate>Fri, 23 May 2008 15:45:00 EDT</pubDate>
 <guid isPermaLink="true">http://web2.sys-con.com/node/568551</guid>
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<item>
 <title>The Way of the Widget in the Age of the Social Web</title>
 <link>http://web2.sys-con.com/node/556304</link>
 <description>As the Internet&#039;s newest way to connect brands with consumers, widgets have officially arrived. These portable applets appear on blogs, websites, and social networking sites like MySpace and Facebook. Offered by third-party developers as embedded Flash (.swf) objects, the self-contained badges allow page owners to personalize their sites with photo slide shows, music playlists, games, and other content.&lt;p&gt;&lt;a href=&quot;http://web2.sys-con.com/node/556304&quot; target=&quot;_blank&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <pubDate>Thu, 01 May 2008 16:45:00 EDT</pubDate>
 <guid isPermaLink="true">http://web2.sys-con.com/node/556304</guid>
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<item>
 <title>The Do&#039;s and Don&#039;ts of Web 2.0  Marketing</title>
 <link>http://web2.sys-con.com/node/471981</link>
 <description>Marketing online isn&#039;t as easy as it used to be. Back in the day, all we had to do was write some slick ad copy and hand it over to the Webmaster to be published online. If these pages somehow made their way onto one of the various search engines, it was a pleasant bonus. Today, copy is called content, Webmasters are called engineers, and the goal is making the first page of Google, which is trading at nearly $700 per share.&lt;p&gt;&lt;a href=&quot;http://web2.sys-con.com/node/471981&quot; target=&quot;_blank&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <pubDate>Sun, 09 Dec 2007 23:00:00 EST</pubDate>
 <guid isPermaLink="true">http://web2.sys-con.com/node/471981</guid>
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<item>
 <title>Web 2.0 - Web 3.0 - The &quot;Social Web&quot;</title>
 <link>http://web2.sys-con.com/node/452868</link>
 <description>Let&#039;s consider the pages of a traditional corporate Website. They include an &#039;about me&#039; page, a contact page, a careers section, and probably a page with news and press releases. The words look good on paper, and, more than likely, a committee gave the final sign-off on the site&#039;s content. Visitors frequent these pages because they want to learn about the company&#039;s products and services, contact the company by phone to request more information, or find a job.&lt;p&gt;&lt;a href=&quot;http://web2.sys-con.com/node/452868&quot; target=&quot;_blank&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <pubDate>Fri, 02 Nov 2007 01:15:00 EDT</pubDate>
 <guid isPermaLink="true">http://web2.sys-con.com/node/452868</guid>
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<item>
 <title>Get a Boost of Flex this Monday in New York City</title>
 <link>http://web2.sys-con.com/node/412664</link>
 <description>Can afford to take just one day off, get out of your cubicle and see what other people up to these days? Is J2EE still in favor? What&#039;s this ESB is about? Have you even heard of using Flex as a Web front end of your Java applications? Do not miss an event in NYC this Monday, that is created for people who think that they are way too busy to take several days off and spend them in the class. Just take one day off and attend the Real-World Java event. The discounted rate for this event is $395. To get this discount, enter the coupon code ?JUGgold&#039; while registering&lt;p&gt;&lt;a href=&quot;http://web2.sys-con.com/node/412664&quot; target=&quot;_blank&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <pubDate>Sun, 08 Jul 2007 09:00:00 EDT</pubDate>
 <guid isPermaLink="true">http://web2.sys-con.com/node/412664</guid>
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<item>
 <title>Jeremy Geelan&#039;s Social Computing Blog: &quot;Defining Web 2.0...And Then Acting On It&quot;</title>
 <link>http://web2.sys-con.com/node/275774</link>
 <description>Mark Knopfler once said, &#039;I don&#039;t like definitions, but if there is a definition of freedom, it would be when you have control over your reality to transform it, to change it, rather than having it imposed upon you. You can&#039;t really ask for more than that.&#039; Anyone with that kind of gift for succinctness ought to be let loose on defining &#039;Web 2.0&#039;!&lt;p&gt;&lt;a href=&quot;http://web2.sys-con.com/node/275774&quot; target=&quot;_blank&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <pubDate>Mon, 25 Sep 2006 08:45:00 EDT</pubDate>
 <guid isPermaLink="true">http://web2.sys-con.com/node/275774</guid>
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<item>
 <title>The &quot;Perfect Storm&quot; of Web 2.0 Disruption</title>
 <link>http://web2.sys-con.com/node/267370</link>
 <description>The current storm of change in Web development and online business models, coming as it does together with a simultaneous revolution in the way that users are choosing to use the Web, is an opportunity for us all.&lt;p&gt;&lt;a href=&quot;http://web2.sys-con.com/node/267370&quot; target=&quot;_blank&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <pubDate>Thu, 07 Sep 2006 05:30:00 EDT</pubDate>
 <guid isPermaLink="true">http://web2.sys-con.com/node/267370</guid>
</item>
<item>
 <title>Slashdot &amp; The Future of Operating Systems</title>
 <link>http://web2.sys-con.com/node/265445</link>
 <description>A wise man once quipped that &#039;There&#039;s nothing more difficult to make a prediction about than the future.&#039; Matt Hartley, a contributing writer to OSWeekly.com, discovered the truth of this first-hand - and painfully - this week when an item that he&#039;d written got picked up (and mauled) by Slashdot.&lt;p&gt;&lt;a href=&quot;http://web2.sys-con.com/node/265445&quot; target=&quot;_blank&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <pubDate>Tue, 29 Aug 2006 06:15:00 EDT</pubDate>
 <guid isPermaLink="true">http://web2.sys-con.com/node/265445</guid>
</item>
<item>
 <title>What Are the Top Ten i-Technology Buzzwords in 2006?</title>
 <link>http://web2.sys-con.com/node/264880</link>
 <description>&#039;One of the challenges for anyone who, like Jesse James Garrett (&#039;Ajax&#039;) or Tim O&#039;Reilly (&#039;Web 2.0&#039;), has devised a new word or phrase that catches on and spreads like wildfire is what to do for an encore. O&#039;Reilly&#039;s technique is ...&lt;p&gt;&lt;a href=&quot;http://web2.sys-con.com/node/264880&quot; target=&quot;_blank&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <pubDate>Sun, 27 Aug 2006 08:15:00 EDT</pubDate>
 <guid isPermaLink="true">http://web2.sys-con.com/node/264880</guid>
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<item>
 <title>Social Computing Will Turn the Web World Upside Down</title>
 <link>http://web2.sys-con.com/node/264105</link>
 <description>Since most any two words can and will be put together in this world, what with us being Homo Loquens and all, it is easy just to shrug when you hear new colloquies like &#039;social software,&#039; &#039;social networking&#039; or &#039;social computing&#039; and dismiss them as just three more inevitable permutations in a world of whirling words and phrases.&lt;p&gt;&lt;a href=&quot;http://web2.sys-con.com/node/264105&quot; target=&quot;_blank&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <pubDate>Wed, 23 Aug 2006 22:00:00 EDT</pubDate>
 <guid isPermaLink="true">http://web2.sys-con.com/node/264105</guid>
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