This is a checklist of items you need for an all-encompassing personal branding strategy. Personal branding is the process of marketing and selling yourself as a brand in order to gain success in business. Personal branding is a continual process just as knowing yourself is a continual process. As you grow, so does your brand. The need for personal branding arises from the fact that globalization has increased competition in the workplace. As the wheat is separated from the chaff, if you are left standing, you are left standing with others of good caliber. The playing field is now that much more challenging since your competition is as good as, or better, than you.

The first Rich FAQ we are presenting is the long overdue Mobile Ajax FAQ and was created by Ajit Jaokar, Rocco Georgi and Bryan Rieger. We welcome comments and feedback. AJAX is a browser technology that involves the use of existing Web standards and technologies (XML/XHTML, DOM, CSS, JavaScript, XHR - XMLHttpRequest) to create more responsive Web applications that reduce bandwidth usage by avoiding full page refreshes and providing a more 'desktop application-like' user experience. The term AJAX was coined by Jesse James Garrett in his seminal document at Adaptive Path.

The Webcasts now available online are Sahil Malik's (telerik) 'How to Take Desktop Applications to the Web' session, Christophe Coenraets' (Adobe) 'Extending AJAX with Adobe Flex' session, Jouk Pleiter's (Backbase) 'AJAX Best Practices' session, and Kevin Hakman's (TIBCO) 'The Four Quantum States of AJAX' session. The 12-hour event with its entire 11 sessions is also available as an on-demand product, in an easy to navigate DVD for all delegates of 'Real-World AJAX' and 'AjaxWorld Conference & Expo.'

In considering the 'Internet Singularity,' Mark Scrimshire has been postulating a series of guidelines or rules. He has already written about the first; here he looks at the second and third rules.

IBM is taking the lead role in rolling out an 'Open AJAX' initiative that seems sure to add significant momentum to recent grassroots efforts to bring Asynchronous JavaScript and XML, or AJAX, application development to the forefront of the i-technology universe. Open source organizations such as Eclipse and Mozilla are backing the initiative, as are a suite of companies that each bring something unique to this effort.

We have a long way to go before the next generation of the Web truly arrives. Years and years. As commentator Shel Israel has said: 'Web 2.0 isn't dead. It's just barely being born.' In line with its commitment to keep developers, IT managers, and vendors alike ahead of the i-Technology curve, SYS-CON Media has just unveiled its latest new magazine and website: Web 2.0 Journal (www.web2.sys-con.com).

'Jeffrey Zeldman has an interesting and widely covered new article on Web 2.0 which is almost exactly as content free as he claims the Web 2.0 hypesters are,' writes Dion Hinchcliffe. 'That's not to say that he doesn't make a few factually correct statements about AJAX and even makes a passing mention of social software,' Hinchcliffe continues. 'But he's missing many of the big pieces of Web 2.0 since he's apparently looking at it through the somewhat myopic tunnel vision of a web page designer.'

Introducing an intriguing mobile version of a combination of , Ajit Jaokar continues his insightful contributions to the fast-emerging new 'Mobile Web 2.0' category of ideas and applications.

It's official - the Adobe acquisition of Macromedia has been finalized and our beloved ColdFusion has a new home. Is this a bad thing? No, not at all. There was a lot of talk within the community about how this may adversely effect the server, but talk is cheap and, in this case, also very premature.