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Social media marketing is a trend, not a fad. But,  most small to medium-sized businesses have yet to participate fully and enthusiastically. We have just written about a powerful new research study that paints a picture of how thousands of smart companies are already benefiting from the inclusion of social media.  What’s clear from that research is that when we evaluate social media, we are not talking about the marketing longevity equivalent of the hula hoop or the Lambada. Social media marketing is here to stay.  Because you want your organization to be here for the long haul as well, you need to move now.  Not next week. Not next month. But now. Here are the six reasons that dictate your need to begin social media marketing now: Your customers are using it to make bu... (more)

Terrific New Social Media Research Study Means It’s Time for Small Business to Get with the Program

If you’ve been dragging your feet on social media, it’s time to take both of those feet and jump right in. The just released study on business use of social media from the folks at Business.com is must reading for content marketers who are active, tentative or hesitant about social media. Their research, 2009 Business Social Media Benchmarking Study makes it clear that even small business... (more)

Navy CIO Discusses Cloud Computing

During this week's Federal Executive Forum taping, Navy CIO Robert Carey discussed his views on cloud computing. Stating that the NGEN and CANES (Navy Consolidated Afloat Networks and Enterprise Services) programs will both leverage cloud computing, he also describes a future of "grey clouds" on each ship. Joining him on the program was: Mike Krieger- Army Deputy Chief Information Officer... (more)

PRSA Inducts Head of Public Relations for Kaiser Permanente Into the College of Fellows for Contributions to the Profession and Lifetime Achievement

SAN DIEGO, Nov. 7 /PRNewswire/ -- The Public Relations Society of America (PRSA) will bestow the distinguished title of Fellow on Diane Gage Lofgren, senior vice president of Brand Strategy, Communications and PR for Kaiser Permanente, tonight at a ceremony at PRSA's 2009 International Conference in San Diego. "Being inducted into the PRSA College of Fellows is one of the profession's... (more)

Come Visit GoGrid at Sys-Con’s Cloud Computing Expo – Nov 2-4, 2009 in Santa Clara, CA

Sys-Con’s 4th International Cloud Computing Expo is next Mon-Weds (11/2/09-11/4/09) and GoGrid is exhibiting there. Come join the thousands of registered users who will be attending this event at the Santa Clara Convention Center in Santa Clara, CA  as it promises to be information-packed about the Cloud and all of its benefits. Keynote speakers are: Richard Marcello (President, Systems... (more)

Conference News & Updates
5th International Cloud Computing Conference & Expo will take place April 19 - 21, 2010, at the Jacob Javits Convention Center in New York City. The three-day event will offer a rich array of sessions led by exceptional speakers about the business and technical value of cloud computing with more than 80 sponsors and exhibitors on the 70,000 sq. ft. show floor and over 5,000 estimated delegates from well over 48 different countries.
A round-up of the wide range of important issues and timely topics due to be discussed by over 100 industry experts at SYS-CON's 4th International Cloud Computing Conference & Expo, being held at the Santa Clara Convention Center, November 2-4, 2009. From Building Scalable and Extensible RIAs in the Cloud to Yahoo! Cloud @ Internet Scale.
As a pioneer in large-scale computing, Unisys has tackled some of the toughest security challenges in the world for both public and private sector clients. The company brings a holistic approach to security that spans digital and physical environments, securing a client’s people, places, assets and data.
Enterprises large and small are drawn by the advantages of cloud computing - pay-for-use, self-service, elastic scalability and the elimination of hardware management – resulting in very low barriers to entry and exit and high agility. However, enterprises are also concerned about security, quality of service, integration, compliance, lock-in, and the long-term costs of public clouds.
SYS-CON Events announced that Unisys, the leader in high-value technology and business solutions to global enterprises, was named "Platinum Sponsor" of SYS-CON's 4th International Cloud Computing Conference & Expo, which will take place on November 2 - 4, 2009, Santa Clara Convention Center, in Santa Clara, California. The event is expected to attract over 1,500 developers, engineers, architects, IT managers, and hardware and software professionals of every stripe.
SYS-CON Events announced today that Eric Baldeschwieler, VP Hadoop Software Development at Yahoo!, will be presenting at SYS-CON’s 4th International Cloud Computing Conference & Expo in Santa Clara, CA, this coming November 2 – 4, 2009. His session is entitled “Hadoop @ Yahoo - Internet Scale Data Processing.” Yahoo! is running the largest Hadoop clusters in the world – 25K+ servers, analyzing billions of Web pages, multiple petabytes of storage and billions of records per day.
As the pressure mounts to meet more stringent budgets, CIOs need to find the proper balance between transforming IT and reducing costs. IT operational costs continue to increase as a percentage of overall IT dollars. At the same time, IT is being pressured to provide an innovative, competitive advantage for the business. Will the Enterprise Cloud support both? Can the Enterprise Cloud make infrastructure operations faster, easier, cheaper, and safer while also unleashing the transformative creativity of the workforce? Will the Cloud be both a strong efficiency play as well as the Infrastructure’s Ultimate Revenge by positioning IT to be the accelerator of corporate strategy instead of its bottleneck? All these questions, plus many more will be answered for you by Jill Tummler Singer during her session.
SYS-CON Events announced today that Yahoo!, a leading global Internet brand and one of the most trafficked Internet destinations worldwide, was named "Platinum Sponsor" of SYS-CON's 4th International Cloud Computing Conference & Expo (www.CloudComputingExpo.com), which will take place on November 2 - 4, 2009, Santa Clara Convention Center, in Santa Clara, California.
Many in the industry have heard of Hadoop, and in his session at Cloud Computing Conference & Expo, Christophe Bisciglia, Co-Founder of Cloudera, gets a little deeper. Hadoop is based on the same methods Google uses to store and process petabytes of data, but thanks to contributions from many in the open source community you can leverage these same methods to make sense of every increasing volumes of enterprise data. Bisciglia will highlight the technical and business issues that make Hadoop so powerful for large scale data processing.
Cloud Computing Expo sponsorship and exhibit opportunities brochure was mailed today to reach more than 10,000 industry marketing and senior management contacts. The brochure will reach Cloud Computing technology provider companies on Monday, July 13, 2009. A copy of the sponsorship opportunities brochure can be downloaded here.
Yahoo! is investing significantly in Cloud Computing to support the company's global applications and audience of more than 500 million users. Yahoo!'s cloud confronts technical challenges at an almost unprecedented scale - requiring tens of petabytes of storage, tens of thousands of machines, and synchronization across multiple data centers around the globe.